Valve Interactive Capabilities 2008

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Valve Interactive is a full service marketing and design agency specializing in Brand marketing consultation, Brand identity design, online marketing programs,
website design and development, e-commerce design and optimization, search
engine optimization, Flash marketing products, E-mail Marketing,
Social Media, Mobile Marketing and
3D modeling and animation

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Valve Interactive Capabilities 2008

  1. 1. MM EVALUATE | INNOVATE | GENERATE | IMPLEMENT | EXTEND | EVOLVE | CAPABILITIES DEEPER CA SOCIAL NETWORKS & VIRAL APPLICATIONS | OPERATIONS, TRAINING & MOBILE APPLICATIONS ME SEO | E-COMMERCE OPTIMIZATION | SEM | E-MAIL MARKETING | ONLINE PR | SOCIAL MEDIA MARKETING | MOBILE MARKETING WW STRATEGY & PLANNING | EXPERIENCE DESIGN | TECHNOLOGY & ENGINEERING B BRANDING
  2. 2. Valve is an agency of Thinkers. Believers. And, oh…Designers.
  3. 3. Simply put, we are armed with the ideas and experience needed to leverage the ever growing opportunities in the online world, to bring you new customers every day, and to bring existing customers a brighter day. Valve is a full-service online marketing & design agency
  4. 4. Our integrated, tactical approach to growing your business, works. We call it “Motivation Marketing.”
  5. 5. “ The internet is now growing by a staggering 70,000 online businesses per day. 85% of all website traffic is coming from search engines, or from awareness as the result of strategic online marketing efforts. –ComScore ”
  6. 6. Do all of these people know about you?
  7. 7. MOTIVATION MARKETING MM
  8. 8. Motivation Marketing is the art of combining a multitude of ideas, opportunities and technologies in just the right way so potential customers become aware of, and are inspired to do business with you. They also tell others. It happens to be something we know a lot about, and do very well. And it’s something we’re afraid you can’t do…without.
  9. 9. MM EVALUATE Getting your message out in the world of news CA search has emerged as an essential part of your TOTAL BRAND AUDIT search WEBSITE ANALYTICS & REPORTINGmarketing strategy.ME engine optimization and Optimizing E-COMMERCE TECHNICAL DIAGNOSTICS is no SITE & press releases and news articles longer a ‘nice-to-do one day’ idea or ’something we SITE & E-COMMERCE OPTIMIZATION ASSESSMENT WW PERFORMANCE / ROI ANALYTICS should try.’INTERACTION / USABILITY ASSESSMENT It’s a proven strategy you should be HUMAN implementing right now. PutRESEARCHarticles into an B COMPETITIVE / COMPARATIVE these RSS feed and you’ll start to show up in the most FOCUS GROUP TESTING unexpected places.
  10. 10. MM INNOVATE Getting your message out in the world of news CA BRAND STRATEGY & PLANNING essential part of your search has emerged asDEVELOPMENT an ONLINE MARKETING PLAN search engine optimization and marketing strategy.ME INDEPENDENT ONLINE PROGRAMS OptimizingMARKETING PROGRAMS news articles is no MOBILE press releases and longer a ‘nice-to-do one day’ idea or ’something we WW ONLINE/MOBILE COMPANION PROGRAMS FOR TV / RADIO should try.’ It’s a proven strategy you should be ONLINE/MOBILE COMPANION PROGRAMS FOR PRINT SEARCH ENGINE OPTIMIZATION STRATEGY implementingLINKINGnow. Put these articles into an B right STRATEGIES SEM / PPC / RSSPOSITIONING & MESSAGING DEVELOPMENT in the most feed and you’ll start to show up unexpected places. CONTENT DEVELOPMENT STRATEGY / COPYWRITING MEDIA PLANNING & BUYING
  11. 11. MM GENERATE Getting your message out in the world of news CA search hasIDENTITY / DESIGNan essential part of your BRAND emerged as search WEBSITE / optimization and marketing strategy.ME engine E-COMMERCE DESIGN Optimizing press releases WEBSITE DESIGN MOBILE DEVICE OPTIMIZED and news articles is no I-PHONE APPLICATION DESIGN longer FACEBOOK APPLICATION DESIGNidea or ’something we a ‘nice-to-do one day’ WW should try.’ SOCIAL MEDIA DESIGN It’s a proven strategy you should be CUSTOM implementing LANDING PAGE Put these articles into an B TARGETED right now. DESIGN / DEVELOPMENT RSS feed and you’ll start to show up in the most VIRAL APPLICATIONS / MINI SITES / ANIMATION / 3D unexpected places.
  12. 12. MM IMPLEMENT Getting your message out in the world of news CA search has emerged as an essential part of your HTML / CSS DESIGN search AJAX / FLEX DEVELOPMENT and marketing strategy.ME engine optimization Optimizing press releases and news articles is no ADVANCED FLASH BACK END DEVELOPMENT longer PHP ENGINEERING one day’ idea or ’something we a ‘nice-to-do / MYSQL WW should try.’ It’s a proven strategy you should be .NET ASPX ENGINEERING CONTENT MANAGEMENT SYSTEMS DEVELOPMENT implementing right now. Put these articles into an B RSS feed and you’ll start to show up in the most unexpected places.
  13. 13. MM EXTEND Getting your message out in the world of news CA search has emerged as an essential part of your SEARCH ENGINE OPTIMIZATION E-COMMERCE OPTIMIZATION search SEARCH ENGINE MARKETINGand marketing strategy.ME engine optimization Optimizing press releases and news articles is no E-MAIL MARKETING CAMPAIGNS longer ONLINE PUBLIC RELATIONS idea or ’something we a ‘nice-to-do one day’ WW should try.’MEDIA a proven strategy you should be SOCIAL It’s MARKETING BLOG PENETRATION PROGRAMS implementing right now. PutPROGRAMSarticles into an B these PAY-PER-CLICK ADVERTISING RSS feed and you’ll start to show up in the most LINKING PROGRAMS unexpected places.
  14. 14. MM EVOLVE Getting your message out in the world of news CA PERFORMANCE TESTING /an essential part of your ROI ANALYTICS search has emerged as PERIODIC USABILITY ASSESSMENT search COMPETITIVE EVOLUTION ANALYSISmarketing strategy.ME engine optimization and Optimizing press releasesANALYSIS articles is no EMERGING TECHNOLOGIES and news longer PERIODIC LANDINGone day’ idea or&’something we a ‘nice-to-do PAGE DEVELOPMENT TESTING WW should try.’ It’s a proven MULTI-VARIANT TESTING strategy you should be PPC ACCOUNT MANAGEMENT / REPORTING implementing right now. Put these articles into an B E-MAIL CAMPAIGN MANAGEMENT & TRACKING RSS feed and you’ll MANAGEMENT & TRACKING the most PUBLIC RELATIONS start to show up in unexpected places.
  15. 15. Motivate...
  16. 16. A little deeper into Valve’s specific capabilities
  17. 17. INNOVATIVE CUSTOM APPLICATIONS CA
  18. 18. Great idea pops into brain I’m excited! I tell everyone! this is gonna be BIG! I perfect it in my mind for 5 years until someone else… …already made it
  19. 19. As a full service design and development agency, Valve brings original innovations to market. We create custom online applications and products, and we can be hired to do so, or we can partner with you to think of, and build them.
  20. 20. “ Currently, 45% of all web users visit social networking sites. Visitorship has increased approx 50% in the past year from 46.8 million people to 68.8 million people. - Jon Gibs, senior director of media, Nielsen/NetRatings
  21. 21. “ In 2007 alone, Facebook, a custom social networking application network, has had more than 200,000 registrations per day totaling over 43 million current active users. It’s also the 6th most trafficked website in the entire United States, with more than 54 billion page views per month. - ComScore
  22. 22. What a great idea That got made We are building Facebook and other innovative applications right now.
  23. 23. MM INNOVATIVE CUSTOM APPLICATIONS CA ME FACEBOOK / MYSPACE APPLICATIONS I-PHONE APPLICATION DEVELOPMENT WW CUSTOM SOCIAL NETWORKS DEVELOPMENT VIRAL INTERACTIVE GAMES VIRAL MINI SITES B INTERACTIVE FORUMS / CHAT BLOG APPLICATIONS / PENETRATION PROGRAMS
  24. 24. MM INNOVATIVE CUSTOM APPLICATIONS CA ME INTEGRATABLE INTERACTIVE WIDGETS CORPORATE OPERATIONS MANAGEMENT APPS WW TRAINING / LEARNING APPLICATIONS PROJECT MANAGEMENT & COLLABORATION PRODUCTS PODCASTS / VIDEO SEEDING B
  25. 25. MM CA ME “VIP”, an innovative Facebook Application developed by VI for Captain WW Morgan Rum, is enabling brand event organizers to gain registrants through the Facebook social networking channel by using web ser- B vices that connect directly into their databases. VIP can dynamically notify Facebook users of exclusive “limited VIP availability” events happening in their areas.
  26. 26. MM CA ME 13th Street, a Universal Studios Television property, had VI WW develop ad banners linking people back to their website. They received a 10x click through rate when associating their B banners to advergames.
  27. 27. SOCIALIZE SOCIALITE SOCIAL BUTTERFLY HOW’S YOUR SOCIAL LIFE? NEED ONE?
  28. 28. MARKETING ESSENTIALS ME
  29. 29. Become aware of Be motivated Become a customer Be loyal Tell others
  30. 30. “ In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video. - The McKinsey Quarterly ”
  31. 31. Marketing is unavoidable. It’s no longer a “nice to have” op- tion. Getting your message out in the world of website, commerce and news search has emerged as an essential part of your search engine optimization and marketing strategy.. As part of our Motivation Marketing strategy, Valve will help maximize visibility throughout media channels and search en- gines, driving new traffic and targeted customers to your website.
  32. 32. MM SEARCH ENGINE OPTIMIZATION CA ME SITE DIAGNOSTICS / TECHNICAL ANALYSIS KEYWORD RESEARCH & RECOMMENDATIONS ROI AND CONVERSION IMPROVEMENT PROGRAMS WW CONTENT DEVELOPMENT / COPYWRITING SITE OPTIMIZATION / META TAG DEVELOPMENT B SEARCH ENGINE SUBMISSION LINKING PROGRAMS
  33. 33. MM E-COMMERCE OPTIMIZATION CA USABILITY STUDIES ME ROI AND CONVERSION IMPROVEMENT PROGRAMS ONLINE ORDER ENTRY WW SUBSCRIPTION & RENEWALS CROSS PROMOTION TOOLS B COMMERCE CONTENT MANAGEMENT
  34. 34. MM SEARCH ENGINE MARKETING CA ME SEARCH ENGINE PAY-PER-CLICK ADVERTISING KEYWORD RESEARCH & RECOMMENDATIONS AD COPY DEVELOPMENT & TESTING WW PERFORMANCE / ROI ANALYTICS LANDING PAGE DEVELOPMENT & TESTING B MULTI-VARIANT TESTING FULL PPC ACCOUNT MANAGEMENT
  35. 35. MM EMAIL MARKETING CA EMAIL MARKETING PLAN DEVELOPMENT ME EMAIL LIST EVALUATION & SELECTION EMAIL LETTER CAMPAIGN COPYWRITING WW EMAIL LETTER DESIGN & DEVELOPMENT EMAIL CAMPAIGN MANAGEMENT & TRACKING B
  36. 36. MM EMAIL MARKETING CA EMAIL CAMPAIGN ANALYTICS / DIAGNOSTICS: ME - Number of e-mails sent - Number of e-mails opened - Bounce rate WW - Blocked rate - Unsubscribe rate B - Click-through rate - Conversion rate - ROI profitability
  37. 37. MM ONLINE PUBLIC RELATIONS CA KEYWORD RESEARCH & RECOMMENDATIONS ME OPTIMIZE PRESS RELEASE FOR SEARCH ENGINES KEYWORD RICH ANCHOR TEXT IN LINKS GUARANTEED “PAGE ONE” PLACEMENT WW GOOGLE / YAHOO NEWS INCLUSION TARGETED DISTRIBUTION TO OVER 100,000+JOURNALISTS B 40K TO 80K PAGE VIEWS GENERATED PER RELEASE
  38. 38. MM SOCIAL MEDIA MARKETING CA SOCIAL NETWORKING ME SOCIAL MARKETING SOCIAL BOOKMARKING SOCIAL MEDIA OPTIMIZATION WW REPUTATION MANAGEMENT BLOGGING SERVICES B MOTIVATION MARKETING
  39. 39. MM MOBILE MARKETING CA MOBILE MARKETING CAMPAIGN STRATEGY ME MOBILE APPLICATION / WIDGET DEVELOPMENT SMS / WAP MARKETING MOBILE / ONLINE VIDEO WW “MOBILIZED” WEBSITE DESIGN AD NETWORK AND MONETIZATION MANAGEMENT B CPM, CPA AND ACTION-BASED SPONSORSHIP MOBILE ROI REPORTING
  40. 40. MM CA ME “Alchemy Worldwide, one of the largest Infomercial companies in the world, needed to increase online sales of its famous “6 Week Body WW Makeover” line of products. They called on VI. “Using their unique blend of optimization methods, VI managed to in- B crease our sales by a staggering 100% in just 30 days.” -David Jansen – VP of Marketing, Alchemy Worldwide LLC
  41. 41. MM CA ME For one of our premiere clients, Discus Dental Inc, VI has within a 3 month period, reduced the cost of new WW customer acquisition (CPA) by over 50% while at the same time increasing buying conversion rates by B 100% through the use of our Motivation Marketing techniques.
  42. 42. In this great big interconnected world of ours, more than ever, everyone’s looking for someone. Are they finding you?
  43. 43. WEBSITES/ WEB APPLICATIONS WW
  44. 44. The internet is no longer just a brochure for your business. It is your business. So why would you want to stand out in the parking lot handing out brochures, when people are ready to walk inside and start buying?
  45. 45. “ 65 percent of U.S. Internet users surveyed won’t patronize a poorly designed site - even that of a favorite brand” and “...nearly 30 percent stop buying from their favorite offline store if their online experience is poor. –Genex report
  46. 46. MM STRATEGY & PLANNING CA ME REQUIREMENTS DEFINITION / INNOVATION WEBSITE AUDIT & RECOMMENDATIONS WW COMPETITIVE/COMPARATIVE ANALYSIS CONTENT STRATEGY AND PLANNING INFORMATION ARCHITECTURE / WIRE FRAMES B
  47. 47. MM EXPERIENCE DESIGN CA ME VISUAL INTERACTION DESIGN E-COMMERCE DESIGN WW FLASH DESIGN AND ANIMATION 3D MODELING & ANIMATION VIDEO DESIGN AND PRODUCTION B
  48. 48. MM TECHNOLOGY & ENGINEERING CA ME INTERACTIVE APPLICATION DEVELOPMENT ADVANCED FLASH BACKEND DEVELOPMENT WW CONTENT MANAGEMENT SYSTEMS HTML, CSS, JAVASCRIPT, FLEX, AJAX PHP, ASP.NET B MOBILE INTEGRATION / EXTENSION
  49. 49. MM CA ME WW B
  50. 50. MM CA ME WW B
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  64. 64. MM CA ME WW B
  65. 65. We can’t just mind our own business. We want to mind yours. By the way, how’s your website or online business? Need one?
  66. 66. BRANDING B
  67. 67. We used to think Branding was hugely important. We were a little off…
  68. 68. It is Everything.
  69. 69. Branding is your life. It’s your business. It’s all personal, and highly emotional. It motivates every decision you make every day involving everything you eat, drink, wear, communicate on, get entertained by, and travel in. Think branding is not all that? Think again.
  70. 70. VI has branding experts who work on Identity from the ground up. Or take an existing brand to the next level and further ex- tend it. If your company is new, we know how to brand it so it looks and feels like you have been around for a long time. So it inspires and motivates people to do business with you. And hopefully, do it again and again, for a long, long time. That’s Branding. And it’s a crucial part of the fully integrated picture.
  71. 71. MM BRANDING CA ME BRAND IDENTITY DESIGN / CORPORATE LOGOS (ONLINE AND PRINT MEDIA) WW COLLATERAL DEVELOPMENT & DESIGN BRAND PERSONALITY / EMOTION TESTING FOCUS GROUP TESTING B TAGLINE AND SLOGAN DEVELOPMENT PHOTOGRAPHY
  72. 72. How’s your Brand? Need a “Brand Aid?”
  73. 73. CLIENTS/PROJECTS http://www.idpglobal.com/ http://www.thegreenchildren.com/tgc/index.htm http://www.universalpictures.com http://www.thegreenchildren.org/tgcf/index.php http://www.rum.com/ http://beta.relocation.com/ http://www.baileys.com http://www.agingpro.com/ http://www.guinness.com http://www.drivetime.com/ http://www.discusdental.com/ http://www.discusdental.com/reliefacp/ http://www.mybodymakeover.com http://www.discusdental.com/nitewhiteacp/ http://www.youthology.com http://www.britesmile.com/ http://www.universalorlando.com/ http://www.zoomnow.com/ http://www.nestle.com/ http://www.oregonwine.org http://dev.live.com/
  74. 74. Portland Oregon | Phoenix Arizona | 503 928 4770

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