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Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
Marketing Solar for Agricultural Users
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Marketing Solar for Agricultural Users

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  • 1. It Don’t Mean a Thing Without Good Marketing!! Marketing Solar for Agricultural Uses
  • 2. MY AGENDA  Survey of agricultural uses  Economics – case studies  Marketing solar in Minnesota 2
  • 3. Energy Harvest Group  Solar thermal for agriculture  Distributed energy storage  Urban Solar Farm for Peak Power 3
  • 4.  Industrial process heat  Agriculture  Commercial hot water  Domestic hot water  Not space-heating !! 4
  • 5. Monthly DHW Load 5
  • 6. 6
  • 7.  Stock watering  Electric fencing  Emergency power  Electric grid support 7
  • 8. The Two Sides of Solar Reduces Produces Demand Energy 8
  • 9. Solar Thermal vs. PV comparison Solar Thermal is my first choice! Solar Thermal 50 – 75% Efficient Photovoltaics 17-23% Efficient
  • 10. Reliability  4.6 Megawatt AZ Solar Electric Plant Online since 2002 Annual maintenance cost Availability 99.72%  0.16% of installed cost No onsite staff Remotely monitored
  • 11. 11
  • 12. The Guts of a System
  • 13. 13
  • 14.  Intention  planning  Structural engineering  first!!  Keeping it in the budget  Incentives & Financing tools  Preparation for “Phase II”  Streamline the GANTT chart 14
  • 15. Solar Energy is variable  Primary Fossil Fuel is stored  Backup Solar Energy is our Paycheck Fossil Fuel our Savings Account 16
  • 16. Stock Watering 17
  • 17. PV Tracker 18
  • 18. Wool-drying 19
  • 19. Bavarian Farmhouse 20
  • 20. Utilize the Roof space !! 21
  • 21. Lumber Drying BARN VENTILATION 22
  • 22. Residential SDHW & PV 23
  • 23. Weekday Water Usage Single Family Home Apartment Building H ot w ater usage 12:00 AM 6:00 AM 12:00 PM 6:00 PM 12:00 AM Time of Day 26
  • 24. 8 each 4’ X 10’ collectors $18,000 and racks Hardware & plumbing $ 3,000 2 each 120-gallon storage $ 2,500 tanks Heating plant tie-in $ 3,000 Engineering & Labor $ 6,000 Total $32,500
  • 25. Fossil Fuel Solar Energy Low front-end cost High front-end cost   Shorter life  Long life of product  Higher maintenance  Low maintenance  Consumes fuel  No fuel costs !  Replacement cost! 
  • 26.  simple payback = Front-end cost Yearly savings  but consider: energy price inflation  incentives  depreciation 
  • 27. Annual Cash Flow Model Assumptions (Inputs) Total Installed Cost ($): $32,500 Allocation to Business (%): 100 Year Net O&M Net Net Loan Annual Total Annual Therms Saved: 800 Energy Costs Depreciat. Payments Cash Flow Cash Flow Price/ therm ($) $1.0000 ($17,718) ($17,718) 0 Energy Inflation Rate (%): 7 Loan Down payment (%): 100 1 $800 $0 $2,383 $0 $3,183 ($14,535) Down Payment ($): $32,500 2 $856 $0 $1,430 $0 $2,286 ($12,249) Amount of Loan ($): $0 3 $916 $0 $858 $0 $1,774 ($10,475) Interest Rate (%): 4 4 $980 ($250) $858 $0 $1,588 ($8,887) Loan Term (Years): 5 5 $1,049 $0 $429 $0 $1,478 ($7,409) Month Installed: 0 6 $1,122 $0 $0 $0 $1,122 ($6,287) Net Federal Tax Rate (%): 30 7 $1,201 $0 $0 $0 $1,201 ($5,087) Net State Tax Rate (%): 8 8 $1,285 ($270) $0 $0 $1,015 ($4,072) O & M Cost ($/therm): $0.020 9 $1,375 $0 $0 $0 $1,375 ($2,698) O & M Inflation Rate (%): 2 10 $1,471 $0 $0 $0 $1,471 ($1,227) Utility Rebate (%): 10.00 11 $1,574 $0 $0 $0 $1,574 $347 State Tax Credit (%): 0 12 $1,684 ($1,300) $0 $0 $384 $731 Federal Tax Credit (%): 30 13 $1,802 $0 $0 $0 $1,802 $2,533 Basis for Depreciation $19,600 14 $1,928 $0 $0 $0 $1,928 $4,460 15 $2,063 $0 $0 $0 $2,063 $6,523
  • 28. Financed Cash Flow Assumptions (Inputs) Total Installed Cost ($): $30,000 Net 100 Allocation to Business (%): Year Net O&M Net Loan Annual Total Annual Therms Saved: Payme Cash Cash 850 Energy Cost Deprec. nts Flow Flow Price/ therm: $1.0000 0 ($2,079) ($2,079) 7 Energy Inflation Rate (%): 25 1 $850 $0 $2,554 ($4,826) ($1,423) ($3,502) Loan Downpayment (%): $7,500 2 $910 $0 $1,532 ($4,826) ($2,385) ($5,886) Down Payment: $22,500 3 $973 $0 $919 ($4,826) ($2,934) ($8,820) Amount of Loan: 4 4 $1,041 ($250) $919 ($4,826) ($3,116) ($11,936) Interest Rate (%): 5 5 $1,114 $0 $460 $0 $1,574 ($10,362) Loan Term (Years): 0 6 $1,192 $0 $0 $0 $1,192 ($9,170) Month Installed: 30 7 $1,276 $0 $0 $0 $1,276 ($7,894) Net Federal Tax Rate (%): 8 8 $1,365 ($270) $0 $0 $1,095 ($6,799) Net State Tax Rate (%): $0.020 9 $1,460 $0 $0 $0 $1,460 ($5,339) O & M Cost ($/therm): 2 10 $1,563 $0 $0 $0 $1,563 ($3,776) O & M Inflation Rate (%): 30.00 11 $1,672 $0 $0 $0 $1,672 ($2,104) USDA & Utility Rebates (%): 0 12 $1,789 ($1,300) $0 $0 $489 ($1,615) State Tax Credit (%): 30 13 $1,914 $0 $0 $0 $1,914 $300 Federal Tax Credit (%): $21,000 14 $2,048 $0 $0 $0 $2,048 $2,348 Basis for Depreciation 15 $2,192 $0 $0 $0 $2,192 $4,540 31
  • 29. Space Heat and SDHW
  • 30. 33
  • 31. 34
  • 32. Solar Thermal – 1200 SF 26 4x10 panels $ 50,000 Contractor Hardware & plumbing $ 3,000 450-gallon storage tank $ 2,000 DHW and Furnace tie-in $ 3,000 Admin & Engineering $ 4,000 Labor $10,000 Total $72,000
  • 33. Large Commercial System
  • 34. Commercial Grid Tie 200 each, 200 watt collectors $ 235,000 and racks and blocks Hardware & wiring parts $ 25,000 Inverters $ 20,000 Crew & Electrician Labor $ 60,000 Engineering & crane $ 10,000 Total $ 350,000 37
  • 35. Price of Solar Electricity  Amortized Cost = Total cost Total production Over 25 years = $350,000 1,300,000 kwh Raw Cost = 27¢ /kwh Subsidized Cost = 13¢ /kwh
  • 36.  Product or service  Local manufacturing !!  Market research  Look for Opportunities  Improve the economics  Government support  Utility support 41
  • 37.  Solar Skies MFG is the Midwest’s Leading manufacturer of Solar Thermal Collectors  Solar Skies is located in West Central MN in the town of Starbuck.
  • 38.  Farmers & ranchers  Food industry  Animal handlers  Bankers  HVAC contractors  Electrical contractors 43
  • 39.  Build awareness  RE on Schools  Contractor training  Minimize risk for banks  Local expertise  Build business models  Create green jobs  Local vs. International 44
  • 40. Contact Us At: Minnesota Renewable Energy Society 2928 5th Avenue South Minneapolis, MN 55408 Phone: (612) 308-4757 General Info E-mail: info@MNRenewables.org Website: www.MNRenewables.org
  • 41. Ralph Jacobson ralphj@energyharvestgroup.com 46

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