Imc power point

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Imc power point

  1. 1. Fresh Connection Brand Strategic Plan By: Daneisha Goodman
  2. 2. Executive Summary • This plan outlines communication tactics that will be utilized to raise awareness of Fresh Connection Brand. FCB will address the issues of brand awareness through digital advertising on social media, independent blog sites with key target traffic, and experiential marketing activations. These integrated marketing communications will be used to achieve the objectives of this plan, as well as address any issues and challenges impeding Fresh Connection Brand’s growth and presence at a local and national level.
  3. 3. Situation Analysis Strengths • Originality • Digital Presence Opportunities • Unique Style • Brand Message • Engage Audience Weaknesses • Lack of Awareness Threats • Competition from other brands
  4. 4. Primary Research • Social media monitoring • 90% of followers trust peer recommendation • 63% prefer product information from consumer products • 60% who shop online learn about brands through social media • Increase brand awareness through improving product release relevance
  5. 5. Marketing Objective • Increase awareness among 18-34 year male and female adults who share: o Share a strong interest for street wear fashion such as Jordan and Louis Vuitton o Driven by exclusivity in local and up and coming brands, but have a strong interest in luxury and mass brands. o Annual income between $20K-$60K • Increase market growth • Increase positive communication o Social media
  6. 6. Strategies & Tactics • Digital (Facebook Ads, Instagram, SwagIt, Twitter) • Events o Pop-Up Shop o Bar-B-Que o Fashion Mingle • Promotions o Social media giveaways • Guerilla Tactics o 11x14 posters and stickers
  7. 7. Creative Samples
  8. 8. Media Flowchart
  9. 9. Media Schedule Marketing Aug-Oct Nov-Jan Feb-Apr May-July Twitter 20 tweets/ per week 20 tweets/ per week 20 tweets/ per week 20 tweets/ per week Instagram 5 photos/ per week 5 photos/ per week 5 photos/ per week 5 photos/ per week Facebook 1 banner ad 1 banner ad 1 banner ad 1 banner ad Experimental Pop-Up Shop Fashion Mingle
  10. 10. Budget • Overall Total= $2,800 o Facebook Ads per day- 5 days per month • Sponsored Stories: 200 clicks to Facebook page – $100 ($.50 per click) • Promoted Posts: 2,000 views – $10 ($5 per 1,000 views) o Fashion Mingle: $800 o Pop-Up Shop: $400 o Online Ads: $500-$750
  11. 11. The End

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