Web 3.0 – Where Are We Headed?
Web 2.0 NYC Conference (Web20NY.com)
June 14, 2007
David Teten
Teten Advisors, LLC
www.Teten.com www.TheVirtualHandshake.com
info @ teten.com
1-347-853-7397
New York, NY
with research assistance from Sutithi Chakraborty
© Teten Advisors, LLC 2008. All Rights Reserved - Privileged and Confidential

The Web has Come a Long Way…
Parameters Web 1.0 Web 2.0 Web 3.0
(Read) (Read-Write) (Read-Write-
Execute)
Governance Top down Bottoms up ?
Communication People to Machine Machine to machine and Machine to People
People to People
Information Discovery Search and Browse Publish and Subscribe Info Discovers itself
Information Retrieval Transactional Relationships Seeks you out
Information Aggregation Portal, Commercial Micro-Aggregation Universal Tagging
Aggregators
Marketing, Selling Push, Contextual Conversational, Personal ?
Content Control Publishers, Aggregators Content Authors Content itself
Content Structure Documents, Pages Tagged Objects Information cloud
Applications Closed, Proprietary Open, Standard-based ?
Technology HTML, Solaris, Oracle XML, AJAX, RSS, PHP, ?
MySQL, XQuery
First 2 columns from: “Web 2.0 the Living Web and Putting “We” in the Web”, Bebo White, University of San Francisco)
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What is Web 3.0?...Possible Ideas…
Semantic Web The Web as a database
Intelligent Web The Web + artificial intelligence
3D Web The Web as a space
Web-Enabled Space as a Web
Space
Image sourced from: www.agiri.org
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Semantic Web
A Developers’ Web:
 APIs (Amazon Web Services)
 Mashups (Yahoo! Pipes)
A website that announces a conference
immediately transfers the time and date of the
conference to the user’s electronic calendar.
The location — address, latitude, longitude,
perhaps even altitude — could be sent to the
user’s GPS device, and the names and
biographies of others invited could be sent to
an instant messenger list.
(Tim Berners-Lee, Source: International
Herald Tribune, May 24, 2006)
Image sourced from: www.HousingMaps.com
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An Intelligent Web
A hotel application \"understands” concepts, such as room
temperature, bed comfort, and hotel price, and can
distinguish between concepts, such as “great”, “almost great”,
and “mostly OK” to provide useful direct answers
(A Web 3.0 demonstration project, OPINE: courtesy
University of Washington. Source: The New York Times,
Images sourced from: PC Mag, April 14, 2007
November 12, 2006)
“No keywords” Search: Searching for media with media
(Examples: Like.com [image], Polar Rose [image], Pandora
[music]
(Source: PC Mag, April 14, 2007)
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Search for a Hotel in Seattle through OPINE…
Source: KnowItAll, Washington University
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OPINE Suggests “The Sorrento” with Complete Review Summary…
Source: KnowItAll, Washington University
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Intelligent Web: Visual Search …Like.com
Image sourced from: PC Mag, April 14, 2007
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The Web as a Space
A 3D Web
 Taking a virtual stroll through a
3D Gap store, interacting with the
staff, and trying out virtual
garments
 Traveling to a foreign city
and walking through its
streets
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Space as a Web
Read Write—Unplugged
 “Easier, cheaper, and more pervasive”
 Traffic information downlinked to your car GPS device via satellite
 Payment of bills by phone (call a number or swipe your phone)
 Uploading to your 'vlog' wirelessly and remotely from your small video camera
 Cheap 3D printers
Source: http://www.zcorp.com/products/printersdetail-450.asp?ID=1
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Web 3.0 Fast Movers…
 IT “Movers and Shakers”:
→ Yahoo! and HP have invested considerably on research and adopted some Semantic Web
standards
→ Google and Microsoft are working in the 3D Web domain
 Web 3.0 Research Projects
→ KnowItAll (University of Washington)
→ Web Fountain (IBM)
 Web 3.0 Startups (most are in stealth mode and/or in beta-stage)
→ Radar Networks (Social Search)
→ YapTA (Travel)
→ Cyc (Artificial Intelligence System)
→ Like.com (Visual Search)
→ Pandora (Music Search)
→ Polar Rose (Image Search)
→ Metaweb Technologies (Web Applications)
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When?...and What next?
 No fixed time frame in sight
→ Experts predict we are not as far from Web 3.0 as it might seem
 Next in line – Web 4.0
→ Immersion indistinguishable from reality (“The Matrix”)
→ The Inclusion of taste, touch and smell!
→ A “Learning Web”
(Source: Google Blogoscoped)
“Web 4.0 is the impending state at which all information converges into a great ball of
benevolent self-aware light, and solves every problem from world peace to why Lost
stinks this season. “
- Jeff Moriarty, Intel
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