Find Your Next Job with Web 2.0 Technologies (Social Media)

The Virtual Handshake: How to Search for Your Next Job with Blogs, Social Network Sites, and Web 2.0 Technologies David Teten Teten.com TheVirtualHandshake.com info @ teten.com 1-347-853-7397 New York, NY © Teten Advisors, LLC 2008. All Rights Reserved - Privileged and Confidential http://flickr.com/photos/procsilas/3029307891/sizes/l/

Intro Traditional Search Web 2.0 Signs Network Next Steps • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps David Teten Biography • Currently: independent investment banker (Teten.com), specializing in advising private equity and venture capital funds on: accelerating deal flow, portfolio company executive optimization, corporate training, and due diligence • Managing Director, Evalueserve, through September 2008. 2,500-person research firm. • Founder and CEO, Circle of Experts (investment research firm), sold to Evalueserve • Founder and CEO, Teten Executive Recruiting, sold to Accolo, #42 on 2007 Inc. 500 • Founder and CEO, GoldNames, domain name investment bank, based in Israel • Technology M&A, Bear Stearns • Lead author, The Virtual Handshake: Opening Doors and Closing Deals Online (TheVirtualHandshake.com) • Harvard MBA, Yale BA • Contact: info @ teten.com © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps The Rules • “Begin with the end in mind” • Help • Iterate • Minimize effort • Save money • Positive http://flickr.com/photos/h-k-d/2898797929/sizes/o/ © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Network Valuation Formula Ch = Character Co = Your Firm’s Competence R = Relevance of the contact S = Strength of your relationship I = Information N = Number of people D = Diversity N = D * ∑ (Chn*Con *Rn* Sn*In) n=1 © Teten.com David Teten and Scott Allen, The Virtual Handshake: Opening Doors and Closing Deals Online (www.TheVirtualHandshake.com)

Intro Traditional Search Web 2.0 Signs Network Next Steps Balance of Strength and Numbers Average Strength = Minutes Available / Person Number = # People therefore… Average Strength * Number = Total Minutes Available © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps “Web 2.0 is the business revolution … caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. ” - Tim O’Reilly http://en.wikipedia.org/wiki/Web_2.0, http://flickr.com/photos/oliversteiner/326174717/sizes/o/ © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Web 2.0 © Teten.com http://www.flickr.com/photos/briansolis/2735401175/sizes/l/

Intro Traditional Search Web 2.0 Signs Network Next Steps Benefits of Online Networks • Searchable • Crosses boundaries of time and space • Passive presence • Ease of forming groups • Reduced time and expense • Greater visibility © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps The Virtual You • Corporate • Personal © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Search Engine Optimization • Scan targets’ sites to understand their language • Use keywords INconsistently • Name what you’re selling • Optimize page top • Accuracy matters • https://adwords.google.com/select/KeywordToolExternal © Teten.com http://flickr.com/photos/neilt/2517652/sizes/o/

Intro Traditional Search Web 2.0 Signs Network Next Steps Toolkit • Email groups file • Profiles file • Template emails © Teten.com http://flickr.com/photos/neilt/2517652/sizes/o/

Intro Traditional Search Web 2.0 Signs Network Next Steps Powerful Emails • Direct E-mail • E-mail Signature – Complete and current – Link to main sites © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Growing Companies © Teten.com http://flickr.com/photos/laserstars/908946494/sizes/o/

Intro Traditional Search Web 2.0 Signs Network Next Steps Companies with New Capital • Dealbook.blogs.nytimes.com • PrivateEquityInfo.com • PENews.com • PEHub.com • Mercurynews.com/vc © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Companies that Hired People Like You © Teten.com http://flickr.com/photos/foundphotoslj/1134148114/

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity • Introduction • Traditional Search • Web 2.0 • Signs of People and Companies You Want to Know • Growing Your "Network 2.0" • Next Steps © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Biography Analysis Software © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Website © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Targeting © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Multiple Media • Phone • Email • Instant messaging • Internet telephony (Skype) • Web conferencing • SMS • Twitter © Teten.com http://flickr.com/photos/re-ality/41676755/sizes/o/

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Online meets Offline © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Maintaining Your Relationships • Useful emails • Advice • Calendar • Observe changes • Pit stops • In difficulty • Report major changes http://flickr.com/photos/dogbomb/1690343983/sizes/l/ © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity How to Help People • Job leads • Introduce them • Coach • Thank people • Develop subordinate • Give “heads-up” • Do dirty work • Knowledge management system © Teten.com http://flickr.com/photos/schluesselbein/2963638165/sizes/l/, Dig Your Well Before You’re Thirsty, Harvey Mackay

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Contact Management • Act.com • EGrabber.com • Cardscan.com • Plaxo.com © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity From Cold Calling to Warm Cold Calling Source of Lead Result Success Rate business directories, company listings, Ice Cold Call Low response rate company websites All of the methods above, plus virtual communities, blogs, job networks, email Warm Cold Call Higher response rate lists, biography analysis, etc. © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Gated Communities for Executives • IERGOnline.com • Executive-Forum.org • INMobile.org • Sermo.com • ComputerWorld Executive Suite (Exec.Compu terworld.com) © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Gated Communities for Investors Private Equity Focus Public Markets Focus • ACG Network • FT Alphaville Long Room • Angelsoft.net • SumZero.com • Village.Albourne.com • ValueInvestorsClub.com • Finemrespice.com • Village.Albourne.com © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Virtual Community Platforms / Social Network Sites • Groups.Yahoo.com • Groups.Google.com • Grouply • LinkedIn • Xing • Ning • Many others… (c) 2008 Anderson Analytics, Linkedin, SPSS, http://www.marketingcharts.com/interactive/linkedin-users-have-high-personal-financial-success-6743/linkedin-anderson-analytics-busy-decision-makers-august-2008jpg © Teten.com

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Mailing Lists and Discussion Forums • Customize standard intro • Lurk before you leap • Dive in, but don’t splash © Teten.com http://flickr.com/photos/kaibara/1231278142/sizes/o/

Intro Traditional Search Web 2.0 Signs Network Next Steps Character – Competence – Relevance – Strength – Information – Number – Diversity Take One Step • By industry • By geography • By personal characteristics © Teten.com http://flickr.com/photos/extranoise/169187125/sizes/l/

Intro Traditional Search Web 2.0 Signs Network Next Steps Key Steps • Decide the center for your online presence • Optimize your online profile(s) • Connect with your close contacts on major online networks • Create a group (or join relevant groups) • Keep status updated with positive information © Teten.com http://flickr.com/photos/misterdna/49841409/sizes/l/

Intro Traditional Search Web 2.0 Signs Network Next Steps Common Mistakes • Confusing professional and personal • Not converting online to face to face • Not linking / adding widgets between sites • Failing to optimize for search engines • Spamming • Looking needy • Conducting a job search instead of a people search © Teten.com http://flickr.com/photos/misterdna/49841409/sizes/l/

Intro Traditional Search Web 2.0 Signs Network Next Steps Continuous Learning Free copy of the book available at TheVirtualHandshake.com © Teten.com

Find Your Next Job with Web 2.0 Technologies (Social Media)

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