For You formed my inward parts; You wove me in my mother's womb. I will give thanks to You, for I am fearfully and wonderfully made; Wonderful are Your works, And my soul knows it very well. Psalms 139:13-14
Personal Branding What does it really mean? What is your "brand"? How do you build your brand? How do you leverage that brand to find a job? Question Number One – What is a Great Brand?
A great brand… .... can be anything …. knows itself …. taps into emotions … .is consistent …. is relevant
<ul><li>Personal Branding is the art of attracting and leveraging contacts by shaping public perception by </li></ul><ul><li>Defining your strengths, values, goals and personality </li></ul><ul><li>Present yourself in a compelling, persuasive and memorable manner </li></ul><ul><li>Express yourself and what you stand for to everyone you meet (clients, colleagues, friends, neighbors, strangers) consistently and you will create an effective Personal Brand. </li></ul>
The Law of Specialization A great Personal Brand must be precise, concentrated on a single core strength, talent or achievement. You can specialize in one of many ways: ability, behavior, lifestyle, mission, product, profession or service.
The Law of Leadership Endowing a Personal Brand with authority and credibility demands that the source be perceived as a leader by the people in his/her domain or sphere of influence. Leadership stems from excellence, position or recognition.
The Law of Personality A great Personal Brand must be built on a foundation of the source's true personality, flaws and all. It is a law that removes some of the pressure laid on by the Law of Leadership: you've got to be good, but you don't have to be perfect.
The Law of Distinctiveness An effective Personal Brand needs to be expressed in a way that is different from the competition. Many marketers construct middle-of-the-road brands so as not to offend anyone. This is a route to failure because their brands will remain anonymous among the multitudes.
The Law of Visibility To be successful, a Personal Brand must be seen over and over again, until it imprints itself on the consciousness of its domain or sphere of influence. Visibility creates the presumption of quality. People assume because they see a person all the time, he/she must be superior to others offering the same product or service.
The Law of Unity The private person behind a Personal Brand must adhere to the moral and behavioral code set down by that brand. Private conduct must mirror the public brand.
The Law of Goodwill A Personal Brand will produce better results and endure longer if the person behind it is perceived in a positive way. He/she must be associated with a value or idea that is recognized universally as positive and worthwhile.
The Law of Persistence Any Personal Brand takes time to grow, and while you can accelerate the process, you can't replace it with advertising or public relations. Stick with your Personal Brand, without changing it; be unwavering and be patient.
<ul><li>Brand discovery is about figuring out what you want to do with your life. </li></ul><ul><li>Setting SMART goals </li></ul><ul><li>Writing down a mission, vision and personal brand statement (what you do and who you serve) </li></ul><ul><li>Creating a development plan. </li></ul><ul><li>How would your peers or coworkers describe you? Their description is part of your brand. </li></ul><ul><li>You’re branded when your self-impression = how people perceive you </li></ul>
Steps to Building your Brand Determine your key skills Choose your 3 most important characteristics Translate those into identity related terms Research what those skills offer to the marketplace Determine your look Express your mission in a statement Make a marketing plan Maintain your authenticity
Create your brand Business card Resume / Cover Letter / Letters of Reference Portfolio of Work Blog / Website LinkedIn / FaceBook / Twitter profiles Video Resume Wardrobe Email address
Focus on what makes you best to nurture relationship with clients, co-workers, family and connections. Appreciation systems Genuine gratitude that is personalized. Follow-up and referral mapping provides direction to your business relationships, networking and marketing.
Personal Branding is NOT…. … what you say about yourself. Your personal brand is an assessment the marketplace makes about who you are and what you bring to the marketplace. … .an extension of your employer's brand. Unless you are self-employed, it is hard to extend your employer's brand to make it look like your personal brand. … your presence in the social media. social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand.
… something you ask for. You can (and should) use other’s opinions to discover your brand, but ultimately your brand is up to you. … something that you are entitled to - it does not come with a job position or a title. … about the power alone. While it provides you the power, a "personal brand" is mostly about giving. Power and influence are mostly the side benefits of your personal brand. … a gift that someone can give you. But they can give you a gift to amplify an "already powerful" personal brand. A well-deserved link, an endorsement, a testimonial, etc., are all gifts that can amplify a personal brand.
Personal Branding is NOT… … permanent. It's not something that you can get and keep it for life. You have to work hard to get a powerful personal brand. But that's only the first step. You have to continue to work hard to keep that powerful personal brand and grow it.
Expert Advice on Personal Branding Dan Schawbel: http://www.personalbrandingblog.com/ Peter Montoya: http://www.petermontoya.com/ (Focused on Financial Advisors) Liz Pabon: http://www.lizpabon.com/ Maria Elana: http://www.buzz2bucks.com/ Personal Branding Magazine: http://www.personalbrandingmag.com *Much of this presentation was gleaned (or directly copied) from information provided by these fine people – please visit their sites and avail yourselves of their services!
Prayer Concerns Laurie Wiley’s mother Misty Fangrow Rachel VonTungeln & Family Our military, their families and our leaders
Prepare your work outside and make it ready for yourself in the field. Afterwards, then, build your house. Proverbs 24:27
Woods Chapel Crossroads Ministry Leaders Dave Templeman: [email_address] Chad Snider: [email_address] Paul Quinlan: [email_address] Kristy Marcum-Kempin: [email_address] Dave Crocker: [email_address] Terry Matz: [email_address] Eric Swilley: [email_address]