Public Relations 2.0
New Web, New Tools,
New Opportunities

Traditional PR

Traditional PR

Traditional PR

What is Web 2.0?

Recognize Any of These Sites?

What is Web 2.0?

Major Publications Take Notice

Web 2.0 is…
• Participation, not Publishing
• Rich User Experience
• User as a Contributor
• Radical Trust
• Tagging, not Taxonomy
• Radical Decentralization

Web 1.0 vs. Web 2.0
Web 1.0 Web 2.0

Why it’s Important
• More Channels for Communication
• Feedback Encouraged
• Increased Brand Awareness
• Positive Association with a Brand
• Builds a Community
• FUN!

Case Study – Blend Tec

Case Study – Blend Tec
• Sales jumped 43% since video launch
• Traffic increased by 650%
• 3.7+ million views on YouTube (iphone)
• 1.5+ million views on Revver (iphone)
• 9,000+ diggs

Public Relations Embraces
Web 2.0 Technologies

Techniques & Tools
Press Releases
• Optimize your releases
• Create a compelling headline
• Take advantage of free services
Blogs
• Be a passionate expert, write consistently, take a stance, offer
RSS feeds
• Submit to bookmarking sites, share news with community, engage

Techniques & Tools
Social Media Releases
• digital video, audio (podcasts), images, social bookmarking
Social Networking Sites

Techniques & Tools
Online Newsroom/Press Center

Techniques & Tools
Online Newsroom/Press Center

Conclusion

Conclusion: Words of Wisdom
•Embrace New Media
•Facilitate Conversation
•Be Open & Authentic
•Track Your Results
•Think Unconventional

Q&A
Presentation available on SlideShare