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DT guide to Mumbrella360
 

DT guide to Mumbrella360

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Our guide to Mumbrella360's 9 best quotes...paraphrased to the best of our abilities!

Our guide to Mumbrella360's 9 best quotes...paraphrased to the best of our abilities!

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    DT guide to Mumbrella360 DT guide to Mumbrella360 Presentation Transcript

    • DT GUIDE TOMUMBRELLA360’S9 BEST QUOTES
    • ...PARAPHRASED TO THEBEST OF OUR ABILITIESGet in touch if we got it wrong! @dtdigital
    • “90% OF WHAT YOU SPENDTHIS YEAR IS THE SAME ASLAST YEAR. SO HOW CAN YOUDO ALL THE NEW STUFF YOUNEED TO?”Andy Lark, outgoing CMO of Commonwealth Bank, on marketing spend
    • “WE SHOULD THANK THEF**KING LORD DIGITAL EXISTS,BECAUSE IT HAS BROUGHTCREATIVITY BACK TOADVERTISING.”Rob Campbell, regional head of strategy Wieden + Kennedy,on creativity in China (and the rest of the world)
    • “THERE IS NO GOOD EXAMPLE OFA START UP THAT WAS STARTEDBY A BIG COMPANY. YOURCHANCES OF DISRUPTINGYOURSELF ARE ZERO.”Tony Faure, digital investor (ex-Yahoo), on how big companies can (and can’t) protectthemselves from digital disruption
    • “ITS A SHAME THAT THEADVERTISING INDUSTRYDOESNT OWN ITS OWNCONTENT.”Hamish McLennan, CEO of Channel Ten, on what he doesn’t miss about advertising
    • “CHINESE CONSUMERS ARE MORESIMILAR THAN THEY ARE DIFFERENTTO OTHERS AROUND THE WORLD.BUT YOU NEED TO FOCUS ONDIFFERENCES TO BUILD A BRAND.”Simon Pestridge, VP of Marketing Nike China, on how marketing in China is different
    • “NO. IT’S SEEN AS AGREAT PLACE TO GO ONHOLIDAY.”John Deigler, CEO of DDB Asia Pacific, on whether Australia is seen by Asia as a hot potof talent and creativty
    • “POSITIVE CHANGE IN THE MEDIAAND MARKETING SECTOR WONTCOME FROM THE INDUSTRY. ITWILL COME FROM INDIVIDUALS.”Kerry McCabe, founder of UN LTD, on how the marketing industry can do good
    • “YOUNG PEOPLE LACKPASSION AND PURPOSEBECAUSE THEY LIVE A MILEWIDE AND AN INCH DEEP.”Stig Richards, creative director of Sound Alliance, on generation “content”
    • “FERRETS ARE BIGON INSTAGRAM.”Douglas Nicol, creative partner at the Works, on Instagram and datafication.com.au
    • THANK YOU!Want to get in touch?sam.mackisack@dtdigital.com.audtdigital.com.aufacebook.com/dtdigitaltwitter.com/dtdigital