Native applicationsNative apps are a valuable part of anybrand’s ecosystem. They provide deeper,richer experiences, shortening the pathto conversion.Often a conduit between offline andonline journeys, people find apps asvaluable as the brands who promotethem.
Paid promotionTo get apps in the hands of customers,we use a variety of techniques. Costlyand inefficient print ads and TVCs, andless effective digital display.Owned media gives us a level oftargeting (where we know people arecustomers), and mobile display hasoffered some respite with a shorterpath-to-conversion.
Common objectivesInstalls: driving application installs anddownloads.Targeting: target communications to the rightaudience for cost efficiencies andeffectiveness.Measure: measure the Cost Per Install whenusers download your app - then optimise.
Facebook "Mobile App Install" AdsFacebook Mobile App Install Adsare Facebook ad units thatappear in users mobile newsfeeds.These units encourage users todownload native iOS or Androidapps direct onto their mobiledevice.
Why Facebook Mobile?1. Facebook is accessed by overhalf of the user-base2. Mobile news feed is one ofthe most engaging placementson Facebook3. Shorten the path to purchasewith two-clicks from ad toinstall
Getting started1. Set up the app to measure mobile app install ads2. Register the app with Facebook3. Add information to the Apps Basic page4. Fill in the App Details page5. Build and launch your ad6. Measure and optimise
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