• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
 

eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010

on

  • 1,635 views

Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this ...

Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.

Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.

WHAT'S IN IT FOR YOU?

Which online trends you should be watching

How storytelling is the new campaign

What tools you can use to listen, learn and measure

Determine what success is and how to define it

Statistics

Views

Total Views
1,635
Views on SlideShare
1,635
Embed Views
0

Actions

Likes
1
Downloads
17
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010 eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010 Presentation Transcript

    • The Measurement Model: The Old and The New
    • Established in 2002. eROI is a leading interactive agency, combining compelling design with innovative software. 2007 Inc. Magazine Inc. 500 + Inc. 5000 company of the year
    • The measurement has not changed, but the mediums that we need to measure have.
    • How Do You Determine Success? Start with the sales process and map success backwards
    • The Tried and True Sales Leads Generated Traffic
    • The New Measurements Search Share of Voice Mentions Comments Tweets
    • Be Creative: If there are not traditional measurements you can apply to a new media - create yours to measure by. Benchmarks will be out there soon.
    • We are not Social Media “Experts”.
    • 2/3rds of marketers who work for organizations that haven’t used any form of social media marketing consider themselves “very knowledgeable” or “somewhat knowledgeable” about this emerging field. - marketing sherpa
    • What is Social Media? A collision between technology and communications? Listening, Talking, Energizing, Supporting, and Embracing? Building a trust relationship that translates into precious attention? Monetizing Conversations?
    • quot;Web 2.0quot; refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. quot;Web 2.0quot; concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. - wikipedia
    • Social Media is... (Still being defined)
    • Trends To Be Watching (and how to do it)
    • 1. LISTENING
    • LOTS OF HATERS LOTS OF EVANGELISTS
    • 2. PLANNING
    • PLANNING = BUSINESS NEEDS 1. Reputation Management People are talking about you online, whether you choose to listen or not. 2. Customer Service Social media customer service is the new (800) number. 3. Public Relations Social media enables you to take your message to customers directly. 4. Customer Acquisition Market sideways. Features and benefits are too boring to work in social media. 5. Create Brand Communities Activate your fans and give them something to do. Don’t just collect them like baseball cards. 6. Thought Leadership Everyone in the world has expertise. What’s yours, and how to you distribute it? 7. Networking Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop relationships online that you’d be unlikely to have otherwise 7 Ways to Use Social Media to Build Stunning Brands - Jason Baer
    • Reputation Management
    • Public Relations
    • Customer Service
    • Customer Acquisition
    • Create Brand Communities
    • Thought Leadership
    • Networking
    • 3. FINDING YOUR/OUR/THE VOICE Social Media is Time Consuming. Someone needs to be responsible
    • Be Authentic, not “Salesy” Person at the Company, not the company.
    • People are listening... ...and Apologizing
    • 4. COMMITMENT
    • Social Media ROI - set a definition of success and measure it. Popularity Conversions Is it product awareness (measured in conversational terms) or is it real sales (measured by actual sales figures?
    • 5. EXPERIMENT
    • 6. INTEGRATE
    • 7. INNOVATE
    • Social Media Commandments 1. Be a good listener. 2. Think before you speak. 3. Be patient, stay committed. 4. Someone needs to own it. 5. Be creative. 6. Stay on top of trends. 7. Participate in conversation. 8. Be a user. 9. Embrace your lack of control.
    • IDEAS
    • Measure New Media ROI IDEK.NET OR Other URL Shorteners
    • Measure New Media ROI Discount Codes Specific to the Media Used
    • Social Media Measurements Mentions Engagement Sentiment
    • Traditional Measurements Lead Capture Sales Lead Nurturing
    • Tools You Can Use 1. Google Blog Search 2. Summize - aka Twitter Search 3. Radian6 4. Tweetdeck/Tweetie 5. Google Anaylitcs/Google Feedburner 6. Salesforce (CRM)/ Pardot 7. Google Reader/ AllTop 8. Quantcast 9. Technorati 10.Your Friends/Comp
    • Storytelling: The New Campaign
    • Next Steps: Commitment Conversion Conversation Community
    • Questions?