Building Your Brand by Building Community
by Dylan Boyd, VP of Growth at Urban Airship on Jun 19, 2009
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Dylan T. Boyd, VP, Sales & Strategy, eROI presented Building Your Brand by Creating Community at the June SF Kickapps Conference....
Dylan T. Boyd, VP, Sales & Strategy, eROI presented Building Your Brand by Creating Community at the June SF Kickapps Conference.
What are the most important goals when building your brand online? No matter the product, service or industry, those goals likely include:
Starting a relationship with your customers that can’t be duplicated by the competition, encouraging loyalty and providing value.
Maximizing customer interaction time with your brand, as well as building mindshare and influence.
Building an plan for targeted follow-up and communication.
Now, what’s the best way to kill these 3 birds with one rock-solid project? Let's learn how eROI went about it for a client in a 1 year journey of testing, listening and development. (www.eroi.com)
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