Why Join Energy Star?

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Why Join Energy Star?

  1. 1. ENERGY STAR An Introduction
  2. 2. Why join ENERGY STAR?
  3. 3. Why join ENERGY STAR? • Poor market conditions – Market swamped with distressed homes – Tight credit – Long-term escalating energy costs – Nervous consumers looking for bargains
  4. 4. Why join ENERGY STAR? • Growing consumer interest in sustainability, green, energy efficiency – Growing interest across market segments • 49% of prospective buyers rank energy efficiency features “important” (31% rank luxuries important) • 89% willing to pay more for them – Skepticism of greenwashing
  5. 5. Why join ENERGY STAR? • Liability Concerns – Construction defect litigation – Warranty calls – IR technology < $2,000
  6. 6. Why join ENERGY STAR?
  7. 7. Why join ENERGY STAR?
  8. 8. Why join ENERGY STAR?
  9. 9. Why join ENERGY STAR? • Challenges • Opportunities – Competition from – Proof of superior existing homes quality – Nervous consumers – Real, trustworthy – Interest in, environmental skepticism about performance green – Internal QC – New technology shows building performance flaws
  10. 10. Why join ENERGY STAR? • “Of all the leading brand names that Ryland strategically associates itself with, none has more power or market recognition than ENERGY STAR.” – Ryland Homes
  11. 11. Why join ENERGY STAR? • “The consumer benefits of cost savings, coupled with a growing concern for environmental issues such as climate change, have become instrumental to the success of our marketing efforts and referral activity.” – Segal & Morel
  12. 12. Why join ENERGY STAR? • “Our subcontractors send their best crews because they know their work will be inspected.” – Astoria Homes
  13. 13. Is ENERGY STAR right for you?
  14. 14. Is ENERGY STAR right for you? • What is ENERGY STAR for Homes? • A voluntary label that: – Defines energy efficiency – Helps builders sell energy-efficient homes
  15. 15. Is ENERGY STAR right for you? • Defines energy efficiency • Features – Advanced technology – Advanced design & construction techniques – Verification • Helps builders sell energy-efficient homes • Messages – Quality – Affordability – Responsibility • Tools – Trusted national brand – Marketing training, tools, and collateral
  16. 16. Is ENERGY STAR right for you? • What do you get out? – Reduce liability and defects – Eliminate competition from existing homes – Compete more effectively on quality, affordability, environmental responsibility – Increase customer satisfaction
  17. 17. Is ENERGY STAR right for you? • What do you put in? – Changes in materials and equipment – Changes in construction process – Cost of rating – Changes in marketing strategy and sales process • “If you’re not telling your story, you’re giving it away.” – Vernon McKown
  18. 18. Is ENERGY STAR right for you? • Will the guidelines help you build better homes? • Can you use EPA resources and your own marketing know-how to sell these improvements? • How can you most effectively integrate ENERGY STAR into your business?
  19. 19. Getting Started
  20. 20. Getting started 1. Find a Home Energy Rater
  21. 21. Getting started 2. Compare current practices to ENERGY STAR 3. Get your team’s commitment – Use webinars, presentations, your rater 4. Sign a Partnership Agreement – www.energystar.gov/homesPA
  22. 22. Getting started 5. Integrate ENERGY STAR – Start with Educational Resources at www.energystar.gov/homes – Design, purchasing, construction – Marketing, sales

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