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The value of asking why
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The value of asking why

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For a number of years key global themes have emerged in UX: …

For a number of years key global themes have emerged in UX:

* UX Professionals are not feeling valued enough to be included in the upfront strategic product planning to help drive product success. A feeling sometimes described as ‘not invited’
* The term UX is not always well understood organizationally or in the market place.
* It’s hard to sell the ‘value of what we do’ with some people feeling forced to use reactionary methods to sell UX.
* Limited time and opportunities, or a perceived lack of time to plan for UX ‘up front in product development’ can result in products that have no value when they reach the market place.
* Why are product teams still jumping too quickly into development without allocating the necessary resources to question value?

This presentation will:

* Guide people towards assessing, understanding and discovering value in order to make valuable stuff in the world.
* Zero in sharply on the on the ‘analysis’ or ‘up front piece’ of product development i.e. at the strategy stage, when products are being planned.
* Look at how to implement ‘value questions’ as part of product planning, so it will provide practical tips along the way.


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Transcript

  • 1. The Value of Asking Why [email_address]
  • 2. Thank you friends Interaction Design Usability Innovation User Experience
  • 3. Life is a journey
  • 4. Change
  • 5. Choices
  • 6. Travel in Singapore
  • 7. A reminder … Enjoy the moment … Get up an stretch !
  • 8.  
  • 9.
    • Assumptions
    • Smart
    • Want to improve
    • Think about the world we live in
    • You care
  • 10. Lots of ways to think about value
  • 11. cost ownership health respect family property gain wealth happiness
  • 12. Want 1 simple way to understand value ?
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/
  • 22. http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/
  • 23.
    • “If we can provide a context in which we can link personal satisfaction and self-actualisation with a lower rate of consumption, and a more sustainable lifestyle, then we can create a society in which wealth means not having more, but living better.”
    http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/
  • 24.
    • What do you “value”? Why?
  • 25. Frustration
  • 26. http://johnnyholland.org/magazine/2009/08/value/
  • 27. Value of asking why
    • Ask:
    • What does this product do ?
    • What do you love about the product? (would you buy it?)
    • What does the product team love about the product? (passionate?)
    • Could you sell the product? (if asked to)
  • 28. When a product becomes indistinguishable from others like it and consumers buy on price alone …
  • 29. Commoditization
  • 30.  
  • 31.  
  • 32. Perception
  • 33. How do you differentiate?
  • 34. Dimensions of “value”
  • 35. Dimensions of “value”
    • Price
    • Features
    • The making of stuff (craft, care, love, materials, supply chain)
    • Lifetime (time)
    • Relationship (with me … not just about taking my money)
    • Community & concern (helps more than just the individual)
  • 36. Getting to “value” & “meaning”
  • 37.  
  • 38.  
  • 39. http://www.bertellibici.com/index.php
  • 40. http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli
  • 41. How?
  • 42. Small teams & rehearsal
  • 43.  
  • 44. Faster to experiment
  • 45.  
  • 46.
    • Changes over time
    • Circumstance & life experiences
    • Age
    • Social influences (culture, friends, family)
    How we think about “value”
  • 47. What does it mean to be valued?
  • 48. To be “valued”
    • Self
    • Products we make
    • Places we work
    • Communities we live in
    • Leaders to get us there
  • 49. 1. Self
  • 50. http://apogeehk.com/archives/constant-cycle-of-self-improvement/
    • Read
    • Share your knowledge
    • Contribute to your community
    • Lead
  • 51. 3. Places we work
  • 52. National Culture Organizational Culture Professional Culture Formal Processes Informal Processes Cultures overlap. Training Regional Culture Organizational Sub-cultures Organizational Sub-cultures
  • 53. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550
  • 54. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550
  • 55. http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550
  • 56. 5. Leaders to get us there
  • 57. http://shareable.net/blog/can-we-design-cities-for-happiness
  • 58. http://shareable.net/blog/can-we-design-cities-for-happiness
  • 59. Clear Communications Engineering Marketing Design Shared Language Shared Values
  • 60. www.uxhongkong.com
  • 61. Thank you friends Health, happiness, wealth 