×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Value of Asking Why

by Working at Apogee Usability Asia Ltd on Aug 29, 2010

  • 4,127 views

For a number of years key global themes have emerged in UX:...

For a number of years key global themes have emerged in UX:

UX Professionals are not feeling valued enough to be included in the upfront strategic product planning to help drive product success. A feeling sometimes described as ‘not invited’
The term UX is not always well understood organizationally or in the market place.
It’s hard to sell the ‘value of what we do’ with some people feeling forced to use reactionary methods to sell UX.
Limited time and opportunities, or a perceived lack of time to plan for UX ‘up front in product development’ can result in products that have no value when they reach the market place.
Why are product teams still jumping too quickly into development without allocating the necessary resources to question value?

This presentation will:

Guide people towards assessing, understanding and discovering value in order to make valuable stuff in the world.
Zero in sharply on the on the ‘analysis’ or ‘up front piece’ of product development i.e. at the strategy stage, when products are being planned.
Look at how to implement ‘value questions’ as part of product planning, so it will provide practical tips along the way.

Statistics

Views

Total Views
4,127
Views on SlideShare
3,140
Embed Views
987

Actions

Likes
6
Downloads
0
Comments
2

12 Embeds 987

http://www.uxmatters.com 413
http://www.uxaustralia.com.au 227
http://johnnyholland.org 133
http://www.webwednesday.hk 127
http://uxmatters.com 66
http://lanyrd.com 10
http://translate.googleusercontent.com 3
http://static.slidesharecdn.com 2
http://johnny.bobkarreman.com 2
http://web-weds.butter.com.hk 2
http://feeds.feedburner.com 1
https://s5-eu5.ixquick-proxy.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • dszuc Daniel Szuc at Apogee Usability Asia Ltd Thanks Rob and looking forward to seeing you at UX Australia 2011 of before. Carn the Saints! 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • uxRob Rob Scherer at SEEK Great talk Dan (as usual). I really enjoyed it and it was nice to see you. Keep well. 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Value of Asking Why The Value of Asking Why Presentation Transcript