At some point in your career, you’ll be called upon to sell User Experience (UX) to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? In this talk, Daniel Szuc will:
1. Examine what works and what does not work well when selling UX within an organization;
2. Identify barriers you might encounter to the adoption of UX methods in your organization;
3. Discuss how to package and present UX to stakeholders.
Also see: http://designative.info/2009/12/09/event-ixda-shanghai-presents-selling-ux-in-organizations-with-daniel-szuc-december-11th-2009-630pm/comment-page-1/#comment-6037