Poke Me - Influence Of Social Web

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Connecting with people, sharing and socializing have become common every day tasks with social tools like Facebook, Twitter and Google (to name a few). How are these tools connecting us with our friends, new people, impacting our networks and influencing our decisions today and in the future? Why is the power of "people trends" so important? What does it mean to find answers when you need them? What does it mean for how companies speak to their consumers?

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Poke Me - Influence Of Social Web

  1. 1. Poke Me! Influence of the social web Email: [email_address] Twitter: @dszuc
  2. 2. Stretch …
  3. 3. Lucky draw
  4. 4. Lucky Draw
  5. 6. What we will be discussing … <ul><li>Connecting with people, sharing and socializing have become common every day tasks with social tools like Facebook, Twitter and Google. </li></ul><ul><li>How are these tools connecting us with our friends, new people, impacting our networks and influencing our decisions today and in the future? </li></ul><ul><li>Why is the power of &quot;people trends&quot; so important? </li></ul><ul><li>What does it mean to find answers when you need them? </li></ul><ul><li>What does it mean for how companies speak to their consumers? </li></ul>
  6. 7. Today <ul><li>Social web </li></ul><ul><li>What we do on the social web and what it means </li></ul><ul><li>Discussion points x 4 and stuff to think about </li></ul><ul><li>Trends </li></ul><ul><li>Close </li></ul>
  7. 8. How did I get here?
  8. 9. What does Dan do?
  9. 10. Quiz
  10. 11. Who uses?
  11. 17. Why?
  12. 19. Who remembers?
  13. 24. Discussion 1
  14. 25. Discussion 1 <ul><li>How do you socialize today ? </li></ul><ul><li>What do you like to do online? </li></ul><ul><li>What are your favorite web sites ? </li></ul>
  15. 26. Think about
  16. 27. Think about <ul><li>Social tools are changing </li></ul><ul><li>We have become more mobile </li></ul><ul><li>Impacts on </li></ul><ul><ul><li>who we know </li></ul></ul><ul><ul><li>who we listen to </li></ul></ul><ul><ul><li>global v local </li></ul></ul>
  17. 28. Who has heard of the “social web”?
  18. 29. Who has heard of “facebook”?
  19. 35. Discussion 2
  20. 36. Discussion 2 <ul><li>How did you find out about these sites? </li></ul><ul><li>What do you do on these sites? </li></ul><ul><li>What is useful ? </li></ul>
  21. 37. Think about
  22. 38. Think about <ul><li>Your social groups on each site. Are they different? </li></ul><ul><li>How you use the social tools </li></ul><ul><ul><li>what you say and share </li></ul></ul><ul><ul><li>who you say it to </li></ul></ul><ul><ul><li>how often </li></ul></ul><ul><ul><li>how it helps you </li></ul></ul><ul><li>Your “personal brand” now and in 1,5,10,20 years time </li></ul>
  23. 39. Who has a mobile phone?
  24. 40. mobile madness
  25. 41. http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes &quot;Apart from mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .
  26. 42. Go back 5,10,20 years
  27. 48. Discussion 3
  28. 49. Discussion 3 <ul><li>What did you used to do on your old mobiles ? </li></ul><ul><li>What do you do now on your current mobile ? </li></ul><ul><li>What web sites do you visit on your mobile? </li></ul>
  29. 50. Think about
  30. 51. Think about <ul><li>Mobile’s are getting better and better </li></ul><ul><li>More data usage </li></ul><ul><li>iPhone changed perceptions </li></ul><ul><li>People are connecting to their view of the world on their mobile </li></ul>
  31. 52. Trust & Influence
  32. 53. Shout out “description words” (what you feel about them)
  33. 60. Discussion 4
  34. 61. Discussion 4 <ul><li>Which companies do you trust ? </li></ul><ul><li>Which companies do you listen to ? </li></ul><ul><li>When you have a problem who do you go to for help ? </li></ul>
  35. 62. Think about
  36. 63. Think about <ul><li>Trust in big companies is decreasing </li></ul><ul><li>Trust in your social network is increasing </li></ul><ul><li>“ word of mouth” is spreading faster than ever before </li></ul><ul><li>Companies are putting “high value” on people with large “trust networks” (so they can market and sell to those networks) </li></ul>
  37. 66. Trends
  38. 75. So why is this important?
  39. 79. Knowing more about you
  40. 81. Google killer …
  41. 84. So next time you see film
  42. 86. Think about
  43. 87. Think about <ul><li>Who do you invite? </li></ul><ul><li>Where/who do you talk about the film? </li></ul><ul><ul><li>In person </li></ul></ul><ul><ul><li>On the web </li></ul></ul><ul><ul><li>On your phone </li></ul></ul><ul><li>When you talk about the film? </li></ul><ul><ul><li>During </li></ul></ul><ul><ul><li>Directly after </li></ul></ul><ul><ul><li>Other? </li></ul></ul>
  44. 88. Finally …
  45. 90. Lucky draw
  46. 91. Lucky Draw
  47. 92. www.apogeehk.com
  48. 93. www.uxaustralia.com.au
  49. 94. www.usabilityprofessionals.org
  50. 95. References <ul><li>About Apogee - www.apogeehk.com </li></ul><ul><li>Finding Gold in Your User Research Results - http://www.uxmatters.com/mt/archives/2009/07/finding-gold-in-your-user-research-results.php </li></ul><ul><li>Selling what we do - http://johnnyholland.org/magazine/2009/05/selling-what-we-do/ </li></ul><ul><li>The Usability Kit - http://www.sitepoint.com/kits/usability1/ </li></ul>
  51. 96. Thank You Email: [email_address] Twitter: @dszuc

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