Poke Me! Influence of the social web Email: [email_address] Twitter: @dszuc

Stretch …

Lucky draw

Lucky Draw

What we will be discussing … Connecting with people, sharing and socializing have become common every day tasks with social tools like Facebook, Twitter and Google. How are these tools connecting us with our friends, new people, impacting our networks and influencing our decisions today and in the future? Why is the power of "people trends" so important? What does it mean to find answers when you need them? What does it mean for how companies speak to their consumers?

Connecting with people, sharing and socializing have become common every day tasks with social tools like Facebook, Twitter and Google.

How are these tools connecting us with our friends, new people, impacting our networks and influencing our decisions today and in the future?

Why is the power of "people trends" so important?

What does it mean to find answers when you need them?

What does it mean for how companies speak to their consumers?

Today Social web What we do on the social web and what it means Discussion points x 4 and stuff to think about Trends Close

Social web

What we do on the social web and what it means

Discussion points x 4 and stuff to think about

Trends

Close

How did I get here?

What does Dan do?

Quiz

Who uses?

Why?

Who remembers?

Discussion 1

Discussion 1 How do you socialize today ? What do you like to do online? What are your favorite web sites ?

How do you socialize today ?

What do you like to do online?

What are your favorite web sites ?

Think about

Think about Social tools are changing We have become more mobile Impacts on who we know who we listen to global v local

Social tools are changing

We have become more mobile

Impacts on

who we know

who we listen to

global v local

Who has heard of the “social web”?

Who has heard of “facebook”?

Discussion 2

Discussion 2 How did you find out about these sites? What do you do on these sites? What is useful ?

How did you find out about these sites?

What do you do on these sites?

What is useful ?

Think about

Think about Your social groups on each site. Are they different? How you use the social tools what you say and share who you say it to how often how it helps you Your “personal brand” now and in 1,5,10,20 years time

Your social groups on each site. Are they different?

How you use the social tools

what you say and share

who you say it to

how often

how it helps you

Your “personal brand” now and in 1,5,10,20 years time

Who has a mobile phone?

mobile madness

http://www.cw.com.hk/content/hong-kong-mobile-data-usage-hits-147-terabytes "Apart from mobile data usage, the number of 2.5G/3G mobile phone users has increased by 15 percent on a year-on-year basis reaching 3.35 million in January 2009. The total number of mobile phone users is 11.43 million and this represents a penetration rate of more than 163 percent” .

Go back 5,10,20 years

Discussion 3

Discussion 3 What did you used to do on your old mobiles ? What do you do now on your current mobile ? What web sites do you visit on your mobile?

What did you used to do on your old mobiles ?

What do you do now on your current mobile ?

What web sites do you visit on your mobile?

Think about

Think about Mobile’s are getting better and better More data usage iPhone changed perceptions People are connecting to their view of the world on their mobile

Mobile’s are getting better and better

More data usage

iPhone changed perceptions

People are connecting to their view of the world on their mobile

Trust & Influence

Shout out “description words” (what you feel about them)

Discussion 4

Discussion 4 Which companies do you trust ? Which companies do you listen to ? When you have a problem who do you go to for help ?

Which companies do you trust ?

Which companies do you listen to ?

When you have a problem who do you go to for help ?

Think about

Think about Trust in big companies is decreasing Trust in your social network is increasing “ word of mouth” is spreading faster than ever before Companies are putting “high value” on people with large “trust networks” (so they can market and sell to those networks)

Trust in big companies is decreasing

Trust in your social network is increasing

“ word of mouth” is spreading faster than ever before

Companies are putting “high value” on people with large “trust networks” (so they can market and sell to those networks)

Trends

So why is this important?

Knowing more about you

Google killer …

So next time you see film

Think about

Think about Who do you invite? Where/who do you talk about the film? In person On the web On your phone When you talk about the film? During Directly after Other?

Who do you invite?

Where/who do you talk about the film?

In person

On the web

On your phone

When you talk about the film?

During

Directly after

Other?

Finally …

Lucky draw

Lucky Draw

www.apogeehk.com

www.uxaustralia.com.au

www.usabilityprofessionals.org

References About Apogee - www.apogeehk.com Finding Gold in Your User Research Results - http://www.uxmatters.com/mt/archives/2009/07/finding-gold-in-your-user-research-results.php Selling what we do - http://johnnyholland.org/magazine/2009/05/selling-what-we-do/ The Usability Kit - http://www.sitepoint.com/kits/usability1/

About Apogee - www.apogeehk.com

Finding Gold in Your User Research Results - http://www.uxmatters.com/mt/archives/2009/07/finding-gold-in-your-user-research-results.php

Selling what we do - http://johnnyholland.org/magazine/2009/05/selling-what-we-do/

The Usability Kit - http://www.sitepoint.com/kits/usability1/

Thank You Email: [email_address] Twitter: @dszuc