MerchantCircle “Merchant Confidence                            Index” Survey Results                                     D...
Survey Methodology               Fielded online November 8th through November 28th, 2011               Invitation to parti...
State of the U.S. economy                     How would you rate today’s economy compared to the                          ...
Expectations for future revenue                     How do you expect your sales revenues to change over the              ...
Expectations for holiday revenue                     How do you expect your holiday sales revenues to                     ...
Marketing expenditures                How do you expect your marketing/advertising expenditures                    to chan...
Hiring expectations               How do you expect your company’s headcount to change over                           the ...
Merchant Confidence Index Calculation                         Question                  Average           Normalized    Ch...
Marketing budget                     What is your annual ad/marketing budget? (n=2,096)© 2011 Reply! Inc.                 ...
Adoption of specific online marketing services          Percent answering yes to the following question: “Are you promotin...
Marketing channel preference          If you had to put all your marketing time and budget into only one                  ...
Interest in purchasing leads in key business categories            Would you be willing to pay a per-lead fee for qualifie...
Adoption and repeat usage of Facebook Ads            Have you used Facebook ads?                     (n=2,093)            ...
Perception of Facebook Ads amongst users    Why would you use Facebook ads               Why wouldn’t you use Facebook ads...
Adoption and repeat usage of daily deals sites                 Have you offered a daily deal with a                   grou...
Perception of daily deals sites amongst users     Why would you offer a daily deal             Why wouldn’t you offer a da...
Current and future group deals adoption  Which group deals services have you           Which group deals service do you pl...
Group deals adoption criteria     What criteria matter most to you when choosing a group buying service? (n=314)© 2011 Rep...
Mobile marketing         Describe your mobile marketing efforts today. (n=1,854)© 2011 Reply! Inc.               PROPRIETA...
Smartphone adoption amongst local business owners      Which of the following devices do you use for your business? (n=1,9...
Tablet adoption        Do you use a tablet device for your business (e.g., iPad)? (n=1,988)© 2011 Reply! Inc.             ...
Respondent Profiles© 2011 Reply! Inc.     PROPRIETARY AND CONFIDENTIAL   22
Size of business                 How many people does your business employ? (n=1,952)© 2011 Reply! Inc.                 PR...
Business categories   Which single business category best describes your business? (n=1,952)© 2011 Reply! Inc.            ...
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MerchantCircle Q4 2011 Merchant Confidence Index

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MerchantCircle Q4 2011 Merchant Confidence Index

  1. 1. MerchantCircle “Merchant Confidence Index” Survey Results December 8, 2011 MerchantCircle.com, a Reply!, Inc. property 800 W. El Camino Real Mountain View, CA 94070© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 1
  2. 2. Survey Methodology Fielded online November 8th through November 28th, 2011 Invitation to participate sent via email to a random sample of 100,000 MerchantCircle members (out of a membership base of 1.6 million members) Total responses: 2,555 – 78.0% of responses from merchants with 1-4 employees – 12.4% of responses from merchants with 5-9 employees – 8.0% of responses from merchants with 10-49 employees – 1.7% of responses from merchants with 50+ employees No incentive was offered to complete the survey By virtue of the survey methodology (delivered via email and fielded online), responses are expected to come from relatively more “internet-savvy” members Merchant Confidence Index tracks track four key questions designed to synopsize the prevailing trends among local business owners. The overall index score is based upon a standardized five-point Likert scale.© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 2
  3. 3. State of the U.S. economy How would you rate today’s economy compared to the past twelve months? (n=2,555)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 3
  4. 4. Expectations for future revenue How do you expect your sales revenues to change over the next three months? (n=2,555)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 4
  5. 5. Expectations for holiday revenue How do you expect your holiday sales revenues to compare to last years? (n=2,555)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 5
  6. 6. Marketing expenditures How do you expect your marketing/advertising expenditures to change over the next three months? (n=2,096)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 6
  7. 7. Hiring expectations How do you expect your company’s headcount to change over the next three months? (n=2,555)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 7
  8. 8. Merchant Confidence Index Calculation Question Average Normalized Change vs. Response Score (on a Q1 2011 Score (on 1-5 100-point Score Likert scale) scale) How would you rate today’s 2.56 12.8 -7.9% economy compared to twelve months ago? How do you expect your sales 3.30 16.5 +0.6% revenues to change over the next three months? How do you expect your 2.97 14.9 -0.2% marketing/advertising expenditures to change over the next three months? How do you expect your 3.05 15.3 +0.3% company’s headcount to change over the next three months? Merchant Confidence Index Score 59.4 -6.0%© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 8
  9. 9. Marketing budget What is your annual ad/marketing budget? (n=2,096)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 9
  10. 10. Adoption of specific online marketing services Percent answering yes to the following question: “Are you promoting your business with the following websites/services?” (n=2,096)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 10
  11. 11. Marketing channel preference If you had to put all your marketing time and budget into only one channel, what would it be? (n=2,096)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 11
  12. 12. Interest in purchasing leads in key business categories Would you be willing to pay a per-lead fee for qualified customer prospect information? (n=488)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 12
  13. 13. Adoption and repeat usage of Facebook Ads Have you used Facebook ads? (n=2,093) Would you used Facebook ads again? (n=496)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 13
  14. 14. Perception of Facebook Ads amongst users Why would you use Facebook ads Why wouldn’t you use Facebook ads again? (n=303) again? (n=181)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 14
  15. 15. Adoption and repeat usage of daily deals sites Have you offered a daily deal with a group buying site? (n=2,071) Would you offer a daily deal with a group buying site again? (n=241)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 15
  16. 16. Perception of daily deals sites amongst users Why would you offer a daily deal Why wouldn’t you offer a daily deal again? (n=181) again? (n=59)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 16
  17. 17. Current and future group deals adoption Which group deals services have you Which group deals service do you plan used in the past? (n=233) to use in the future? (n=304)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 17
  18. 18. Group deals adoption criteria What criteria matter most to you when choosing a group buying service? (n=314)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 18
  19. 19. Mobile marketing Describe your mobile marketing efforts today. (n=1,854)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 19
  20. 20. Smartphone adoption amongst local business owners Which of the following devices do you use for your business? (n=1,971)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 20
  21. 21. Tablet adoption Do you use a tablet device for your business (e.g., iPad)? (n=1,988)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 21
  22. 22. Respondent Profiles© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 22
  23. 23. Size of business How many people does your business employ? (n=1,952)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 23
  24. 24. Business categories Which single business category best describes your business? (n=1,952)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 24

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