MerchantCircle Q4 2011 Merchant Confidence Index

MerchantCircle “Merchant Confidence Index” Survey Results December 8, 2011 MerchantCircle.com, a Reply!, Inc. property 800 W. El Camino Real Mountain View, CA 94070© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 1

Survey Methodology Fielded online November 8th through November 28th, 2011 Invitation to participate sent via email to a random sample of 100,000 MerchantCircle members (out of a membership base of 1.6 million members) Total responses: 2,555 – 78.0% of responses from merchants with 1-4 employees – 12.4% of responses from merchants with 5-9 employees – 8.0% of responses from merchants with 10-49 employees – 1.7% of responses from merchants with 50+ employees No incentive was offered to complete the survey By virtue of the survey methodology (delivered via email and fielded online), responses are expected to come from relatively more “internet-savvy” members Merchant Confidence Index tracks track four key questions designed to synopsize the prevailing trends among local business owners. The overall index score is based upon a standardized five-point Likert scale.© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 2

Merchant Confidence Index Calculation Question Average Normalized Change vs. Response Score (on a Q1 2011 Score (on 1-5 100-point Score Likert scale) scale) How would you rate today’s 2.56 12.8 -7.9% economy compared to twelve months ago? How do you expect your sales 3.30 16.5 +0.6% revenues to change over the next three months? How do you expect your 2.97 14.9 -0.2% marketing/advertising expenditures to change over the next three months? How do you expect your 3.05 15.3 +0.3% company’s headcount to change over the next three months? Merchant Confidence Index Score 59.4 -6.0%© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 8

Adoption of specific online marketing services Percent answering yes to the following question: “Are you promoting your business with the following websites/services?” (n=2,096)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 10

Interest in purchasing leads in key business categories Would you be willing to pay a per-lead fee for qualified customer prospect information? (n=488)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 12

Adoption and repeat usage of daily deals sites Have you offered a daily deal with a group buying site? (n=2,071) Would you offer a daily deal with a group buying site again? (n=241)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 15

Current and future group deals adoption Which group deals services have you Which group deals service do you plan used in the past? (n=233) to use in the future? (n=304)© 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 17

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MerchantCircle Q4 2011 Merchant Confidence Index

by dswaddell on Jan 17, 2012

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