Selling brand you

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How to effectively develop your personal brand and a correlating marketing strategy.

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Selling brand you

  1. 1. Selling Brand YOU! 5 ACTION STEPS for Assembling a Personal Marketing Plan and Establishing YOU as the BEST OF BRAND Presented By: Don Strankowski Ascend Career and Life Strategies, LLC
  2. 2. Before We Begin: <ul><li>All cell phones OFF please </li></ul><ul><li>Restrooms </li></ul><ul><li>Session is interactive —please share stories, ask questions, etc. </li></ul><ul><li>Study guide follows slides—has examples </li></ul>
  3. 3. Today’s Objective: To give you NEW tools and NEW strategies for building and establishing YOU as the BEST OF BRAND .
  4. 4. Good Morning! <ul><li>I believe! </li></ul><ul><li>“ One influential person…one good idea” </li></ul><ul><li>My CHALLENGE to you: </li></ul><ul><li>Learn + Internalize + TEACH </li></ul>
  5. 5. What do these businesses all have in common?
  6. 6. You are ALL Business Owners Too! <ul><li>President/CEO  ? </li></ul><ul><li>Product  ? </li></ul><ul><li>Brochure  ? </li></ul><ul><li>Sales Rep  ? </li></ul><ul><li>Buyer  ? </li></ul><ul><li>Sales Call  ? </li></ul><ul><li>Corp. Web Site  ? </li></ul>
  7. 7. “ You and I are going to have a business lunch…”
  8. 8. Action Step One: What is your TOP Personal Brand? <ul><li> PERSONAL BRAND = Single job </li></ul><ul><li>title/occupation which best utilizes your </li></ul><ul><li>TOP skills, talents, areas of expertise and </li></ul><ul><li>strengths. </li></ul><ul><li> Key Competitive Advantages = Your key differentiating factors; unique traits, high-impact skills, achievements, distinctions, education. </li></ul>
  9. 9. Best of Brand vs. Also-Ran <ul><li>Best of Brand </li></ul><ul><li>1- Lexus </li></ul><ul><li>2- </li></ul><ul><li>3- Rolex </li></ul><ul><li>4- </li></ul><ul><li>5- </li></ul><ul><li>6- </li></ul><ul><li>7- Viking Appliances </li></ul><ul><li>Also-Ran </li></ul><ul><li>1- </li></ul><ul><li>2- Bic </li></ul><ul><li>3- </li></ul><ul><li>4- Taster’s Choice </li></ul><ul><li>5- Kmart </li></ul><ul><li>6- Long John Silver’s </li></ul><ul><li>7- </li></ul>
  10. 10. Exercise 1 p.7 1- What is your TOP PERSONAL BRAND ? 2- What are your TOP THREE Key Competitive Advantages ? 3- How can you BEST assist an employer in reaching their goals? [Answer to the “lunch” question]
  11. 11. Action Step Two: Image is Everything! <ul><li>3 Brand Image Types for any job seeker or professional : </li></ul><ul><li>Personal Brand Image : attire, grooming, language, attitude, mannerisms </li></ul><ul><li>Written Image : resume, cover letter, emails, any written communication </li></ul><ul><li>eBrand Image : online, web searches, blogs, social media, message boards </li></ul>
  12. 12. Action Step Three: 3 Keys for Building and Marketing Your PERSONAL BRAND! <ul><li>Get out there and Network it! </li></ul><ul><li>Embark on a Social Media Campaign </li></ul><ul><li>Become a Subject Matter Expert </li></ul>
  13. 13. 1. Get out there and Network it ! Keys to POWER Networking <ul><li>More people find work through networking than any other method—period. </li></ul><ul><li>List should be growing not shrinking </li></ul><ul><li>Many opportunities to network </li></ul><ul><li>Employ a multi-faceted networking campaign for best results </li></ul>
  14. 14. POWER Networking Technique One: Steps to Success for Contacting Individuals <ul><li>Make a list of your Top 20 High-Powered Networking Contacts </li></ul><ul><li>Have an “organized” (but not canned) script: </li></ul><ul><ul><ul><li>What you are presently doing </li></ul></ul></ul><ul><ul><ul><li>What your aspirations are </li></ul></ul></ul><ul><ul><ul><li>Hit them with TAR! (Ask for their T ips, A dvice, and R ecommendations) </li></ul></ul></ul><ul><ul><ul><li>Invite them to join your LinkedIn network </li></ul></ul></ul><ul><ul><ul><li>Ask: How can you help THEM? </li></ul></ul></ul><ul><li>Be proactive and just do it! </li></ul>
  15. 15. Exercise 2 p.7 List Your Top Five high-powered networking contacts
  16. 16. POWER Networking Technique Two: Steps to Success for Attending Events <ul><li>Attend 2 events per month </li></ul><ul><li>Dress for success </li></ul><ul><li>Bring something to write with and take notes </li></ul><ul><li>Personal Business Cards </li></ul><ul><li>Have a Plan —who do you want to speak with? </li></ul><ul><li>Know your BRAND (HOW can you create VALUE?) </li></ul><ul><li>Always give more than you get! – “What can I do for you?” </li></ul>
  17. 17. B2B Networking Opportunities <ul><li>Associations : U.S. Societies & Associations </li></ul><ul><li>Directory </li></ul><ul><li>Trade Shows : Trade Show News Network </li></ul><ul><li>Professional Networking Events : Zvents, Eventbright, NoCo Business Journal Calendar, DBJ </li></ul><ul><li>MeetUp.com </li></ul><ul><li>Ask people in the industry! </li></ul>
  18. 18. Additional Networking Opportunities <ul><li>Church groups for professionals </li></ul><ul><li>Volunteer activities and organizations </li></ul><ul><li>Chamber of Commerce events </li></ul><ul><li>New business openings </li></ul><ul><li>Continuing education and classes </li></ul><ul><li>Alumni organizations </li></ul><ul><li>Seminars </li></ul><ul><li>Activity groups, i.e., hiking, running, singles, etc. </li></ul><ul><li>Holiday parties </li></ul>
  19. 19. 2. Embark on a Social Media Campaign <ul><li>LinkedIn : Users can conduct company research, find/contact key decision makers, and network to find opportunities. </li></ul><ul><li>Twitter – Users can “follow” companies, recruiters, and experts and offer advice . </li></ul><ul><li>Facebook – On wall ID Brand, ask for tips, advice, recommendations, introductions. Set up a Facebook business page . </li></ul><ul><li>Add your social media buttons to your email signature </li></ul>
  20. 20. 3. Become a Subject Matter Expert <ul><li>Start blogging about your industry, occupation, use TAR and interesting insights ( www.Blogger.com ) </li></ul><ul><li>Take on leadership roles in associations, trade groups, and networking groups. </li></ul><ul><li>Offer to speak and provide content for associations, trade groups, newsletters, web sites, and networking groups. </li></ul>
  21. 21. Action Step Four: The NEW Rules for Resume Success (p.8-9) <ul><li>Create a resume based on your #1 BRAND. You are a “position player.” </li></ul><ul><li>Focus on Skills and Accomplishments </li></ul><ul><li>List LinkedIn and Twitter URLs </li></ul><ul><li>Customize your resume for each application—work in relevant keywords from the job description </li></ul><ul><li>Keep your resume current and updated </li></ul>
  22. 22. Action Step Five: NEW Interview Tools for designating YOU as the BEST OF BRAND <ul><li>Brag Book </li></ul><ul><li>Job Business Plan </li></ul>
  23. 23. The Brag Book <ul><li>Prove you have “X” skill set and “Y” experience </li></ul><ul><li>3-ring binder with page protectors </li></ul><ul><li>Depicts you as a high-achiever </li></ul><ul><li>Present during the interview </li></ul><ul><li>Cover relevant contents during interview </li></ul><ul><li>Start now! </li></ul>
  24. 24. Brag Book Contents (p.10) <ul><li>College transcripts (anything over a 3.0 GPA) </li></ul><ul><li>Letters of recommendation from past professors or employers </li></ul><ul><li>Past projects; either academic or professional </li></ul><ul><li>Former academic projects or reports </li></ul><ul><li>Results of skills and assessment tests </li></ul><ul><li>Favorable employee reviews </li></ul><ul><li>Awards or certificates of accomplishment </li></ul><ul><li>“ Great job” emails </li></ul><ul><li>Company newsletter write-up’s </li></ul><ul><li>Newspaper articles mentioning your company and your name </li></ul><ul><li>Community or volunteer awards or distinctions </li></ul><ul><li>Anything else that offers proof or validation </li></ul>
  25. 25. The Job Business Plan (p.11-12) <ul><li>Next to a successful interview, the most common success factor in getting hired </li></ul><ul><li>2-3 page mini-business plan as to how you will address the company's NEEDS </li></ul><ul><li>Addresses the top 3-5 Key Critical Areas for the job—present during the interview </li></ul><ul><li>A JBP can be assembled for (almost) any position </li></ul>
  26. 26. If you CONTINUALLY see yourself as the BEST OF BRAND in every facet of your job search then…
  27. 27. Congratulations! You’re ALL Hired!
  28. 28. <ul><li>Available at Amazon.com and BarnesAndNoble.com </li></ul><ul><li>Designed for getting hired in TODAY’s highly competitive job market </li></ul><ul><li>Any job, any career, any point in your career </li></ul><ul><li>Success is a Choice (audio CD) </li></ul><ul><li>Develop a high-achiever’s mindset </li></ul><ul><li>Break out of the comfort zone </li></ul><ul><li>Develop higher levels of persistence </li></ul><ul><li>Achieve any goal by using a 7-Step Action Plan </li></ul><ul><li>Cancel out self-limiting beliefs </li></ul><ul><li>Program your subconscious mind to work for you </li></ul><ul><li>Become one of the best in your field – earn more money and be promoted faster </li></ul>
  29. 29. Welcome to the ELITE 10% CLUB <ul><li>If you need anything else—contact me p.1 </li></ul><ul><li>Follow me on Twitter, Facebook, LinkedIn </li></ul><ul><li>My Site: AscendCareers.net </li></ul><ul><li> 20-30% off many products and services through April 30 th </li></ul><ul><li> Blog </li></ul><ul><li>Continually work on your INNER GAME </li></ul><ul><li>Commit to life-long learning </li></ul><ul><li>Follow your passion! </li></ul>
  30. 30. “ There is no finish line ”
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