Social Software und Online Communities HSA September 2008_Stoller-Schai

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  • 1. Online Communities und Social Software Social Software und Online Communities ¦ Überblick 24. September 2008 Dr. Daniel Stoller-Schai, Director | E-Learning Specialist; UBS AG <daniel.stoller-schai@ubs.com> <http://www.xing.com/profile/Daniel_StollerSchai> 24.09.2008 © Dr. Daniel Stoller-Schai
  • 2. Online Communities und Social Software Ausgangspunkt 24.09.2008 © Dr. Daniel Stoller-Schai 2
  • 3. Online Communities und Social Software Agenda 24. September 2008 • Teil 1 Rückblick: Das Internet war sozial und kollaborativ • Teil 2 Status Quo: Das Internet ist sozial und kollaborativ – Umfrage zu Webanwendungen – Analyse WebCast WEF – Wie werden die neuen Möglichkeiten genutzt? – Kritische Stimmen • Teil 3 Ausblick: Das Internet wird sozial und kollaborativ sein 24.09.2008 © Dr. Daniel Stoller-Schai 3
  • 4. Online Communities und Social Software Lernziele • Verständnis für die soziale und kollaborative Grundstruktur des Internet • Einblick in verschieden Aspekte von Web 2.0 und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 4
  • 5. Online Communities und Social Software Teil 1 Rückblick: Das Internet war sozial und kollaborativ © Dr. Daniel Stoller-Schai
  • 6. Online Communities und Social Software Was sind ihre erste Erfahrungen mit dem Computer? Was hat Sie besonders fasziniert? © Dr. Daniel Stoller-Schai
  • 7. Online Communities und Social Software Ein Blick zurück (a) • ArpaNet • BBS • ICQ • Multi User Dungeous • Gopher • Social Networks: the WELL • Akustikkoppler 24.09.2008 © Dr. Daniel Stoller-Schai 7
  • 8. Online Communities und Social Software By the end of the year there are four nodes on the "ARPA NETWORK", as shown in schematic above. These were • University of California Los Angeles (UCLA), • University of California Santa Barbara (UCSB), • University of Utah and • the Stanford Research Institute (SRI) 24.09.2008 © Dr. Daniel Stoller-Schai 8
  • 9. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 9
  • 10. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 10
  • 11. Online Communities und Social Software Gopher: ein frühes „Yahoo“ 24.09.2008 © Dr. Daniel Stoller-Schai 11
  • 12. Online Communities und Social Software Maurice (mo) and Howard (hlr) demonstrate the sekrit WELL handshake 24.09.2008 © Dr. Daniel Stoller-Schai 12
  • 13. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 13
  • 14. Online Communities und Social Software Ein Blick etwas weniger zurück (b) • Mailing lists, Yahoo Groups • LAN Parties • Ultima Online • Kazaa • Sourceforge.net, Electronic Frontier Foundation • Collaborative Filtering, • Peer reviews/ratings 24.09.2008 © Dr. Daniel Stoller-Schai 14
  • 15. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 15
  • 16. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 16
  • 17. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 17
  • 18. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 18
  • 19. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 19
  • 20. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 20
  • 21. Online Communities und Social Software Collaborative Filtering 24.09.2008 © Dr. Daniel Stoller-Schai 21
  • 22. Online Communities und Social Software Soziale Kontrollmechanismen 24.09.2008 © Dr. Daniel Stoller-Schai 22
  • 23. Online Communities und Social Software Teil 2 Status Quo: Das Internet ist sozial und kollaborativ © Dr. Daniel Stoller-Schai
  • 24. Online Communities und Social Software Wie nutzen Sie den Computer heute? Welchen Stellenwert spielt er in ihrem sozialen Netzwerk? © Dr. Daniel Stoller-Schai
  • 25. Online Communities und Social Software 20Minuten, 30. April 2008, S. 33 24.09.2008 © Dr. Daniel Stoller-Schai 25
  • 26. Online Communities und Social Software Quelle Dr. Jochen Robes, Weiterbildungsblog.de 2007 24.09.2008 © Dr. Daniel Stoller-Schai 26
  • 27. Online Communities und Social Software Einfachere (und mehr) Tools 24.09.2008 © Dr. Daniel Stoller-Schai 27
  • 28. Online Communities und Social Software Ergebnisse Umfrage April 2007 24.09.2008 © Dr. Daniel Stoller-Schai
  • 29. Online Communities und Social Software 20 Fragebogen von 29 zurück Ca. 175 befragte Personen 180 160 140 120 Bekannt 100 Beruf 80 Privat Studium 60 40 20 0 Google Flickr Wikipedia Second Life You Tube Technocrati Del.icio.us Blogger Wayki Xing Maps Bekannt 26 158 91 140 9 119 10 35 4 14 Beruf 3 57 0 1 0 18 0 4 0 6 Privat 15 121 4 115 4 78 3 12 2 9 Studium 1 116 0 16 0 4 3 1 0 1 24.09.2008 © Dr. Daniel Stoller-Schai
  • 30. Online Communities und Social Software InfoWeek, Nr. 19, 29.10.2007, S. 16 © Dr. Daniel Stoller-Schai
  • 31. Online Communities und Social Software Analyse Webcast WEF The Impact of Web 2.0 and Emerging Social network Models 24.09.2008 © Dr. Daniel Stoller-Schai
  • 32. Online Communities und Social Software 1. Frage: Was treibt die Entstehung von „Virtual communities“ an? Ist ihr schneller Wertanstieg gerechtfertigt? 2. Frage: Wie beginnen Firmen soziale Netzwerkstrategien für ihre Produkte- und Marktentwicklung sowie für ihre Kommunikation zu verwenden? http://gaia.world-television.com/wef/worldeconomicforum_annualmeeting2007/default.aspx?sn=19781 24.09.2008 © Dr. Daniel Stoller-Schai 32
  • 33. Online Communities und Social Software Chad Hurley, Co-Founder and Chief Executive Officer, YouTube, USA Statements: • The movement itself is just getting started. Leveraging the power of people, leveraging the power of community, give everyone the chance to participate; that’s the nature of the internet • Let the user to dictate how we had to develop our service. • We tried to remove those barriers by re-encoding the videos into standard format to place them seamlessly for our entire audience and this helped us to growth too. • Web 2.0: It is changing the world because it gives everyone a voice • Are you worth 1.65 Billion $? We have been able to build a platform that’s build a large audience. • What people is really driving to put a piece of content online is to see a reaction, to see views… • Everyone wants to share its experiences 24.09.2008 © Dr. Daniel Stoller-Schai 33
  • 34. Online Communities und Social Software Caterina Fake, Founder, Flickr, USA Statements: • It is a return to the roots of the web. • We had to be “power user” at that time though… • The tools are significantly more simple, • …what the internet always has excel, was connecting people to each other • Web 2.0 services: They organizing all this information for you • Organizing/Filtering functions: You want to see (only) the photos which are meaningful to you. • The web is based on a cultural generosity; the desire to share (your experience). The urge to share is much stronger than the urge to earn. • Web Metrics: page view are dead. The number of connections between people will be very significant • User created content or better “participatory media” 24.09.2008 © Dr. Daniel Stoller-Schai 34
  • 35. Online Communities und Social Software William H. Gates III, Chairman, Microsoft Corporation, USA Statements: • We want to have every teacher, every student to have those tools • We need micro Payments, we need better tools • The only thing which holds this all back is because we don’t have a digital rights model. 24.09.2008 © Dr. Daniel Stoller-Schai 35
  • 36. Online Communities und Social Software Mark G. Parker, President and Chief Executive Officer, Nike, USA Statements: • A fundamental shift in power that really give the power to the consumer • Co-creation of products: you create communities; people are sharing passions around those products and they start to create things which we can not even imagine. • Two way dialogue: Now there is an interaction, that’s the whole new dimension how we operate. • There is a lot of creative, passionate, knowledgeable people out there… • Collective Intelligence: Expressing a judgment • If you don‘t embrace this movement, this change, this access, this empowerment for consumers, I think you are at risk. 24.09.2008 © Dr. Daniel Stoller-Schai 36
  • 37. Online Communities und Social Software Viviane Reding, Commissioner, Information Society and Media, European Commission, Brussels Statements: • Governments hands off the internet • We have not yet the new rules (to deal with this media) • The new rules must lift the barrier on IPR [Intellectual property rights] and content productions • We need a multicultural and multi-linguistic approach • Creating communities: It is a bottom-up model. This model will be very important for the big corporations in the future. • Problem: The long tail of infamy (Privacy protection) 24.09.2008 © Dr. Daniel Stoller-Schai 37
  • 38. Online Communities und Social Software Erfolgsprinzipien Show reaction from the audience Give everyone the chance to participate Everyone wants to share its experiences Enable the urge to share meaningful to you Allow access Seamless technologies the power of Co-creation simple tools Collective control mechanism 24.09.2008 © Dr. Daniel Stoller-Schai 38
  • 39. Online Communities und Social Software Film „The machine is us/ing us“ Michael Wesch Assistant Professor of Cultural Anthropology 24.09.2008 © Dr. Daniel Stoller-Schai
  • 40. Online Communities und Social Software http://www.mediatedcultures.net/ksudigg/ oder http://www.mediafire.com/?22l2vyomimv Interview mit Prof Michael Wesch im Magazin Wired: http://www.wired.com/entertainment/theweb/magazine/15- 05/raves_wesch 24.09.2008 © Dr. Daniel Stoller-Schai 40
  • 41. Online Communities und Social Software Wie werden die neuen Möglichkeiten genutzt? 24.09.2008 © Dr. Daniel Stoller-Schai
  • 42. Online Communities und Social Software Wirtschaftlich | „Conversations are markets“ Christopher Locke David Weinberger Rick Levine Doc Searls © Dr. Daniel Stoller-Schai
  • 43. Online Communities und Social Software Wirtschaftlich | „Konsumenten sind mächtiger den je“ UBS Wealth Management / Juli 2008, S. 28 © Dr. Daniel Stoller-Schai
  • 44. Online Communities und Social Software Wirtschaftlich | Recherche vor dem Kauf TagesAnzeiger, 25, Juni 2008, S. 37 24.09.2008 © Dr. Daniel Stoller-Schai 44
  • 45. Online Communities und Social Software Wirtschaftlich | Dort sein, wo der Kunde ist .ch, 15. August 2008, S. 7 24.09.2008 © Dr. Daniel Stoller-Schai 45
  • 46. Online Communities und Social Software Wirtschaftlich| Human Resources goes Web 2.0 http://www.handelsblatt.com/unternehmen/management/_b=2035439,_p=21,_t=ftprint,doc_page=0;printpage 24.09.2008 © Dr. Daniel Stoller-Schai 46
  • 47. Online Communities und Social Software Wirtschaftlich | Promotion auf Second Live 20Minuten, 27. März 2007 24.09.2008 © Dr. Daniel Stoller-Schai 47
  • 48. Online Communities und Social Software Wirtschaftlich | Virtuelle Projektarbeit Quelle: Dr. Bernd Schopp, namics 2007 24.09.2008 © Dr. Daniel Stoller-Schai 48
  • 49. Online Communities und Social Software Wirtschaftlich | Enterprise goes Web 2.0 Quelle: Dr. Peter Schütt, IBM 2007 24.09.2008 © Dr. Daniel Stoller-Schai 49
  • 50. Online Communities und Social Software Kommunikativ | Reden mit dem Volk 24.09.2008 © Dr. Daniel Stoller-Schai 50
  • 51. Online Communities und Social Software Kommunikativ | Wer bloggt für mich? 24.09.2008 © Dr. Daniel Stoller-Schai 51
  • 52. Online Communities und Social Software Kommunikativ | Blogger-Stress 20Minuten, 8. April 2008, S. 25 24.09.2008 © Dr. Daniel Stoller-Schai 52
  • 53. Online Communities und Social Software Kommunikativ | Old media goes Web 2.0 24.09.2008 © Dr. Daniel Stoller-Schai 53
  • 54. Online Communities und Social Software Kommunikativ | New media goes Web 2.0 24.09.2008 © Dr. Daniel Stoller-Schai 54
  • 55. Online Communities und Social Software Vernetzt | Casting via Communities 20Minuten, 20. März 2008, S. 31 24.09.2008 © Dr. Daniel Stoller-Schai 55
  • 56. Online Communities und Social Software Vernetzt | Dort sein, wo der/die Partner/in ist 20Minuten, 15. August 2008, 21 24.09.2008 © Dr. Daniel Stoller-Schai 56
  • 57. Online Communities und Social Software Vernetzt | Botéllon und Facebook 24.09.2008 © Dr. Daniel Stoller-Schai 57
  • 58. Online Communities und Social Software Vernetzt | Botéllon und Facebook 20Minuten, 18. Sept.2008, S. 33 24.09.2008 © Dr. Daniel Stoller-Schai 58
  • 59. Online Communities und Social Software Vernetzt | Vernetzung via Social Networks Blick am Abend, 29. August 2008, S. 2 24.09.2008 © Dr. Daniel Stoller-Schai 59
  • 60. Online Communities und Social Software .ch, 20. August 2008,3 24.09.2008 © Dr. Daniel Stoller-Schai 60
  • 61. Online Communities und Social Software Vernetzt | Vernetzung via Social Networks 20Minuten, 29. August 2008, S. 27 24.09.2008 © Dr. Daniel Stoller-Schai 61
  • 62. Online Communities und Social Software Vernetzt | Vernetzung via Social Networks 20Minuten, 22. April 2008, S. 25 24.09.2008 © Dr. Daniel Stoller-Schai 62
  • 63. Online Communities und Social Software Vernetzt | „I hate Facebook“ Blick am Abend, 3. Juli 2008, S. 17 24.09.2008 © Dr. Daniel Stoller-Schai 63
  • 64. Online Communities und Social Software Kritische Stimmen 24.09.2008 © Dr. Daniel Stoller-Schai
  • 65. Online Communities und Social Software Kritisch | Alles nur ein Hype? 24.09.2008 © Dr. Daniel Stoller-Schai 65
  • 66. Online Communities und Social Software Kritisch | Persönlichkeitsverletzung Blick am Abend, 1. September 2008, S. 2 24.09.2008 © Dr. Daniel Stoller-Schai 66
  • 67. Online Communities und Social Software Kritisch | Persönlichkeitsverletzung 20Minuten, 14.06.07, S. 26 © Dr. Daniel Stoller-Schai 67
  • 68. Online Communities und Social Software Kritisch | Persönlichkeitsverletzung News, 6. Juni 2008, S. 21 24.09.2008 © Dr. Daniel Stoller-Schai 68
  • 69. Online Communities und Social Software Kritisch | Persönlichkeitsverletzung 20Minuten, 30.08.07, S. 41 © Dr. Daniel Stoller-Schai 69
  • 70. Online Communities und Social Software PC Tipp, Juli 2007, S. 6-7 © Dr. Daniel Stoller-Schai 70
  • 71. Online Communities und Social Software InfoWeek, Nr. 19, 29.10.2007, S. 14 © Dr. Daniel Stoller-Schai 71
  • 72. Online Communities und Social Software Focus, 15/2008, S. 163 24.09.2008 © Dr. Daniel Stoller-Schai 72
  • 73. Online Communities und Social Software Kritisch | Sind soziale Netzwerke machbar? Spiegel 29-2007, S. 70 © Dr. Daniel Stoller-Schai 73
  • 74. Online Communities und Social Software Kritisch | Sind soziale Netzwerke machbar? 24.09.2008 © Dr. Daniel Stoller-Schai 74
  • 75. Online Communities und Social Software Kritisch | Bezahlte Aufmerksamkeit? 24.09.2008 © Dr. Daniel Stoller-Schai 75
  • 76. Online Communities und Social Software Kritisch | Wie funktioniert künftig…? – copyright – authorship – identity – ethics – aesthetics – rhetoric – privacy – commerce – governance 24.09.2008 © Dr. Daniel Stoller-Schai 76
  • 77. Online Communities und Social Software Teil 3 Ausblick: Das Internet wird sozial und kollaborativ sein © Dr. Daniel Stoller-Schai
  • 78. Online Communities und Social Software Was sind Ihre Prognosen? Welche technischen Möglichkeiten bestimmen die nächsten Jahre? Welche sozialen Veränderungen ergeben sich daraus? © Dr. Daniel Stoller-Schai
  • 79. Online Communities und Social Software 24.09.2008 © Dr. Daniel Stoller-Schai 79
  • 80. Online Communities und Social Software © Dr. Daniel Stoller-Schai
  • 81. Online Communities und Social Software © Dr. Daniel Stoller-Schai
  • 82. Online Communities und Social Software InfoWeek Nr. 12, 23.06.2008, S. 16 24.09.2008 © Dr. Daniel Stoller-Schai 82
  • 83. Online Communities und Social Software Mobile Internet 24.09.2008 © Dr. Daniel Stoller-Schai 83
  • 84. Online Communities und Social Software 20Minuten, 1. September 2008, S. 22 24.09.2008 © Dr. Daniel Stoller-Schai 84
  • 85. Online Communities und Social Software Semantic Web Introduction The Semantic Web is a web of data. There is lots of data we all use every day, and it is not part of the web. I can see my bank statements on the web, and my photographs, and I can see my appointments in a calendar. But can I see my photos in a calendar to see what I was doing when I took them? Can I see bank statement lines in a calendar? Why not? Because we don't have a web of data. Because data is controlled by applications, and each application keeps it to itself. The Semantic Web is about two things. It is about common formats for integration and combination of data drawn from diverse sources, where on the original Web mainly concentrated on the interchange of documents. It is also about language for recording how the data relates to real world objects. That allows a person, or a machine, to start off in one database, and then move through an unending set of databases which are connected not by wires but by being about the same thing. http://www.w3.org/2001/sw/ http://blogs.nesta.org.uk/photos/uncategorized/2007/07/26/sema ntic_web_2.gif 24.09.2008 © Dr. Daniel Stoller-Schai 85
  • 86. Online Communities und Social Software Verbindung von Sozialräumen – virtuell und real http://gbanga.com/index.de.htm 24.09.2008 © Dr. Daniel Stoller-Schai 86
  • 87. Online Communities und Social Software We are the Web (Kevin Kelly) “Take eBay. In some 4,000 days, eBay has gone from marginal Bay Area experiment in community markets to the most profitable spinoff of hypertext. At any one moment, 50 million auctions race through the site. An estimated half a million folks make their living selling through Internet auctions. Ten years ago I heard skeptics swear nobody would ever buy a car on the Web. Last year eBay Motors sold $11 billion worth of vehicles. EBay's 2001 auction of a $4.9 million private jet would have shocked anyone in 1995 - and still smells implausible today.” http://www.opte.org/maps/tests/ http://www.wired.com/wired/archive/13.08/tech.html 24.09.2008 © Dr. Daniel Stoller-Schai 87
  • 88. Online Communities und Social Software Web 2.0: Vom Anfang bis zum Ende… 24.09.2008 © Dr. Daniel Stoller-Schai