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Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
Marketing Team Accomplishments
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Marketing Team Accomplishments

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  • 1. Portfolio Review Daniel Stiel PO Box 51084 ▪ Irvine, CA 92619 (949) 300-8325 ▪ dan@stiel.net1
  • 2. 2IntroductionOver the next pages, you’ll see just a few of my personal favoriteand most memorable marketing campaigns, new products, andleading-edge accomplishments from the past ten+ years.• Product Development, Loyalty Programs• Direct Marketing, Merchandising, Promotions, Advertising• Consumer Insights, Public RelationsEverything worthwhile is a team effort, so kudos to all thatparticipated, supported, and believed in these efforts. Thanks forlooking. - Dan Stiel
  • 3. 3Key Client Deliverables Create Competitive Advantages Understand, Define, Reach Market Potential Optimize Profits Improve Operational Effectiveness Risk Management Policies & Procedures Intellectual Property Rights Management Support Regulatory & Compliance Oversight Drive Technology Migration
  • 4. 4Career Track Stiel Direct LLC (2000+)  Managing Director Tosco/Circle K Stores Inc. (1995-1999 & 2004-2006)  Director of Payment Systems Visa USA (1999- 2000)  Director of Fleet Purchasing Cards First Interstate Bancorp (1984 – 1995)  Vice President Marketing (credit, debit, electronic banking products) University of Southern California  B.S. Business Administration Representative brands and clients served
  • 5. 5Product DevelopmentA few favorite examples from the past ten+ years
  • 6. 6Mobile Point of Sale Developed value propositions Defined, implementation channel strategies Enhanced product features, market deliverables Developed direct and indirect channel distribution
  • 7. 7Mobile Ordering  Developed marketing plans, go-to market strategies, budgets  Supported capital raise  Defined value propositions  Consumer uses smart phone to find favorite restaurant  Reviews menu  Places order and tenders payment  Integrated into POS  GPS tracking for “just-in- time” freshness
  • 8. 8Reward and Loyalty Programs Developed consumer value propositions through insight studies/testing  Negotiated revenue- sharing and SLA agreements with vendors  Developed, implemented merchandising and promotional programs  Program oversight Over 20 major cobrand, affinity loyalty progams Issuer, Retailer, Network Experience
  • 9. 9Products for Spanish-speaking Created Spanish-language programs, training, for most- popular QSF services Spanish and/or bi-lingual communication, training, packaging, merchandising Product development support  E.g., Created “Mercado” – world’s first cobranded, reloadable prepaid MasterCard  Special underwriting criteria where appropriate
  • 10. 10Self-Serve Banking Kiosks  Re-energized failing kiosk programs with streamlined services  Improved multi- function financial services & bill-paying kiosk programs  Profitably serving over 180,000 customers monthly
  • 11. 11Fleet & Commercial Cards  Developed, marketed special credit products for small business, corporations, fleet, government agencies  Maintenance, fuel, other fleet expenses  Enhanced purchasing controls and reporting for business and fleet owners  Loyalty Rewards programs  In-store merchandising, employee training  Inside/outside sales teams
  • 12. 12Prepaid Fuel Cards Developed reloadable prepaid Fuel Cards Designed for businesses & consumers needing fuel purchase controls Pay-at-the-pump speed/convenience Sold/reloaded in variable increments Purchase controls for fuel only
  • 13. 13Prepaid Co-Brand MasterCard Identified unmet needs in marketplace  Developed and launched “world’s first” instant-issue co-branded MasterCard prepaid debit card in 2004 Designed for consumers who seek alternatives to traditional credit cards Balances held in FDIC- insured account at major U.S. bank Preceded Walmart Money Card by 18 months Promoted as an alternative to bank savings and checking accounts
  • 14. 14Prepaid Gift Cards Developed business plan, vendor sourcing Created value propositions Provided full support from marketing, merchandising, reporting, training
  • 15. 153rd Party Gift Card Mall Added Gift Cards from America’s leading retailers  72 rotating SKUs including AMC Theaters, American Express Gift Cards, Bed Bath & Beyond, iTunes, X-Box, Home Depot, many others
  • 16. 16Private-Label Credit Cards Designed value propositions and marketing for defined- purpose credit cards Developed credit underwriting criteria to meet needs of target users Created VIP Card status/services to enhance usage and loyalty
  • 17. 17Prepaid Wireless Developed low-cost Private-Label MVNO Prepaid Wireless program to improve category sales and margins Developed features  No hassle activation  Ready to use; Pre- assigned local number  Simplified activation 80,000 handsets sold in first six months
  • 18. 18ATM Cash Dispensers Converted all outsourced ATMs to client-branded self-owned & self- managed program 2,200 ATMs purchased & deployed Increased annual pretax earnings to $17.4MM from $6.2MM Proprietary branding created for ATMs
  • 19. 19Off-Site ATM Placement Created & deployed programs to place ATM cash dispensers in high- value off site locations Representative Successes  Disneyland USA  Universal Studios Hollywood  Union Station Los Angeles
  • 20. 20Direct Marketing,Merchandising, PromotionsA few favorite examples
  • 21. 21Merchandising Systems  Developed “Spinning” in-line and end-cap displays featuring  Wireless Handsets  Gift Cards  Credit Services Applications  Prepaid Services  Promotional Messaging
  • 22. 22Spanish Merchandising  Fully integrated Spanish-language programs  Customer Service  Employee training  Customer literature  Marketing communications  Greeters and street marketing teams
  • 23. 23Social & Mobile Media Developed social media modeling Integrated mobile messaging Social media interface Data capture & analysis Mobile Ordering
  • 24. 24In-Store Sampling Promotions Coordinated with store and field operations Provided displays, premiums, staffing, training, Program oversight, reporting, analysis
  • 25. 25National Store Events  Local store promotions, tie-ins with vendors, charities, sports sponsorships  Event scheduling, logistics, premiums, staffing, insurance, promotions
  • 26. Direct Mail Pre-approved credit offers
  • 27. Retention Programs
  • 28. B2B Marketing Programs
  • 29. Public Relations New product introductions Publicity Media relations Special & sports events Trade Show participation
  • 30. 30Special Event MarketingCrossing the Finish-line with Record Results
  • 31. 31New Account Acquisition  Conducted 2,500 card acquisition events  Fairs & Festivals  Motorsports Events  Sports/Community Events  In-Store Tabling  Street Teams  Generated over 4.5MM completed credit card applications in 36 months
  • 32. 32Union 76 Card Acquisitions
  • 33. 24,000 credit card applications generatedfrom this 3-day NASCAR event
  • 34. 35Sponsorship Management Venue & sponsor management Logistics/contracts Exhibit construction Staffing & Uniforms Premiums VIP Hospitality
  • 35. 36IndyCar ▪ F1 ▪ NASCAR Racing 12 years as Founding Member of the LBGP Board of Governors, Committee of 300  Managed LBGP Deadline Press Room for twelve years (volunteer) Managed race team & venue sponsorships Exhibited in Lifestyle Expos, trackside promos Over 200 motorsports events from F1 to NASCAR
  • 36. 37Offshore Powerboat Racing  Fifteen years as director of publicity for the Catalina Ski Race and POPBRA offshore racing  Television & radio productions, media relations, sponsor development
  • 37. College Promotions
  • 38. 39The Living It Green Expo Created and produced one of the largest sustainability events in the Southern USA  30,000+ attendees ; national media coverage; held annually from 2006 - 2009  80+ very happy exhibitors, speakers, live entertainment, sponsors  Themed on “Living Abundantly Green”
  • 39. 40The Pinnacle Hills Art Festival  Created and produced one of the largest juried fine art shows in Arkansas  Developed to showcase at a national-level the exceptional fine arts talent of the region  40,000+ art lovers and shoppers & extensive national media coverage in its first year  225+ fine artists, exhibitors, live entertainment, sponsors  Held annually on the “streets” of the Pinnacle Hills Promenade from 2006 to 2009
  • 40. QSF Product & Marketing Innovations Representative Accomplishments41
  • 41. 42Payroll Check Cashing Created programs to serve financially underserved consumers 325,000 checks cashed annualized  Valued at over $100 million Offeredthrough over 1,000 active retail locations
  • 42. 43Checks as a Payment Choice  Re-introduced Check Guarantee program across 2,200 locations  Promoted to business and consumers  Lower-cost form of payment for retailer  Alternative payment for underserved clients  Reducing check losses over $1.3MM annually
  • 43. 44Employee Payroll Cards  Alternative to bank account direct deposit or paper checks for part- time & underserved employees  Cost-effective for employer and employees  No ATM or basic monthly card fees for employees  Employees can keep and use card after they leave employer  Can use to pay recurring bills  Reload additional funds at any Circle K Store in USA or ACT locations in Canada
  • 44. 45Financial Services Center Integrated “4th Wall” Self-serve Center for  ATMs  Bill-payKiosks  Prepaid Services  Gift Cards  Credit Services  Wireless Handsets
  • 45. 46Mini-QSF center for small formats Self-serve Merchandising  Prepaid Services  Gift Cards  Credit Services  Wireless Handsets  ATM or Bill-pay kiosk
  • 46. 47Employee TrainingDriving results, mitigating risk, and improvingcustomer satisfaction
  • 47. 48QSF-Certified Training Re-engineered Financial Services sales and service training at the corporate, region and store-level support category growth  Created “QSR-Certification” program for region, district, store personnel covering financial services and payment products sold through retail stores  Integrated QSF Training into new hire and OTJ training programs  Informed and knowledgeable Market Managers, Store Managers and CSRs is the critical factor for profitable success in financial services  QSF-Certification is key to improving customer satisfaction (likelihood of future usage) and mitigating financial risks
  • 48. 49Consumer InsightsMarket Development
  • 49. 50Market & Consumer Insight Consumer Insights  Measurable Impacts Experience  Optimization strategies  Primary research – focus  Geographic, Demographic groups, telephone, and Psychographic web/on-line/cloud- Differentiation based , mystery shops,  Market Segmentation test labs, field studies  New and better ways to satisfy existing needs  Secondary research – syndicated studies,  Understanding Unidentified and Unmet Needs media monitoring, government and 3rd  Attitudes & Mindsets party research  Media Habits  Product Usage & Brand  Database and Dynamics, Purchase scorecard - modeling & Patterns analytics
  • 50. 51Next StepsDan StielPO Box 51084Irvine, CA 92619 USA+1 (949) 300-8325 ▪ dan@stiel.netwww.linkedin.com/in/stiel

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