A level media studies evaluation


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A level media studies evaluation

  1. 1. A Level Media Studies– Evaluating myCourseworkJessica Foster
  3. 3. COVER PAGE
  6. 6. Task 1 – Audience Feedback
  7. 7. Audience FeedbackAs part of my audience feedback, I questioned mycousin, as she is a 10 year old girl, and therefore fitsthe criteria for my target audience of females aged10-16. I chose to interview her in order to gain somevalid feedback on anything done positively within mymagazine, or any possible areas for improvement. Ialso used this person when carrying out my initialaudience research in order to find out the wants andneeds of my target audience. This connection isuseful, as I can now discover whether I have met orexceeded her expectations.
  8. 8. What did you like about the magazine?“I thought it was really good because it looked like a real magazine. I normally buymagazines like Top of the Pops, and it reminded me a lot of magazines like that. I woulddefinitely buy it if it was in the shops.”Do you feel there was anything missing or anything that could have been improved?“Some magazines have a free gift, so you maybe could have had one of them. Other thanthat, I don‟t think so.”Did you feel everything in the magazine fit in well?“Yeah. That‟s what made it look real I think. There wasn‟t anything random looking,everything looked like it had been put together really well and thought about.”What did you think of the look of the magazine? Things such as colour, layout,pictures, etc.“I really really liked the look! It looked really real and really girly! The colours wereall bright and summery and looked good together, the layout was fab becauseeverything fit well together and didn‟t look to busy or too plain, and I loved thepictures! They look likethey were done in a photo shoot!”Is there anything else you would like to say about the magazine that you haven’talready mentioned?“I don‟t think so, just that I really liked it, and I would definitely buy it! I loved how itlooked like a real magazine you would see in a shop!”
  9. 9. Task 2 – EvaluationQuestions
  10. 10. How does your media product represent particular social groups?I have used an incredibly large variety of factors in order to represent a particulartarget audience of females, aged 10-16. These factors include –Colour SchemeThe colour scheme I chose for my magazine is bright and bold colours, not only toreflect the teen, female audience, but also to reflect the season of issue, beingsummer. The colours I used continually throughout are mainly yellows, pinks, andpurples.
  11. 11. Images / PhotographsFrom my analysis of various existing teen pop magazines, I concluded that the people in thefeatured images tend to be popular, current female music artists, as well as young, attractivemale artists. Therefore, I chose to photograph young males and females, and give them theappearance of current music artists. When photographing them, I chose to remain simple, onlyphotographing them with plain backgrounds and no distracting surroundings. I found this was acommon feature of other photographs when conducting my analysis of other existingmagazines. I used Photoshop to edit my images, by altering scales such as thecurves, brightness and contrast, and hue and saturation. The images shown below are oneswhich feature in my magazine, and shows before and after being edited.
  12. 12. Language / DictionWhen constructing pieces of text to use in my magazines for features such as cover lines, orperhaps in an interview, at times I resorted to using mild uses of slang, as this is the kind oflanguage that my target audience would use, such as „gig‟ and „hey!‟.ContentI wanted to ensure that the content of my magazine would be highly appealing to teen girls. Iensured this through my use and analysis of questionnaires and current existing magazines.For example, I have included pieces on celebrity gossip and music tours, both seen as highlyappealing to teen girls, as well as celebrity stories, and features of young, current male artists.
  13. 13. What kind of media institution might distribute your mediaproduct and why?I feel my magazine would be highly appropriate to be publishedand distributed by a large institution such as Bauer or IPC, due tothe fact that other existing magazines of this genre have a highshare of the music magazine market. I do not feel my magazineand its genre is niche enough to be published and distributedindependently. One factor that contributes towards this idea is thefact that the majority of people who buy magazines tend to befemales, and that is who my magazine is aimed at. Also, popmusic is obviously a very popular genre, and therefore is likely toappeal to a large audience.
  14. 14. Who would be the audience for your media product?I chose to aim my music magazine at girls aged 10-16. My cousin happensto fit this criteria, and so I decided to use her as a part of my audiencefeedback.How did you attract/address your audience?Once again, I ensured that the target audience is represented throughmany factors within my magazine, such as colour scheme, content,images/photographs, and the language I used. My audience research toldme that the majority of people I asked were attracted to many of thefeatures, and found them highly appealing and suitable to them. I wanted tomake sure that I addressed my audience in a way that was clear, engagingand attractive to them.
  15. 15. What have you learnt about technologies from the process ofconstructing this product?I have used a variety of different technologies in the process of creatingmy final product. These consisting of both Quark Xpress and Photoshopcs. I felt it was necessary to create my layout using Quark Xpress, as Ifound it far simpler and more appropriate to operate for this in particular.Whereas I preferred using Photoshop cs for more technical, complexediting of images and fonts. For example, I chose to edit my front covermasthead using Photoshop cs, as I found there was a wider range ofediting tools. I chose to bevel and emboss to create a 3 dimensionaleffect, as well as adding touches of light on rounded edges. I also usedPhotoshop to alter the colour balance, brightness and contrast, and curvelevels of photographs, in order to make them look more professional.
  17. 17. Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product?I have developed a great number of skills since producing my school magazine. Ifeel my preliminary material was very basic, and I feel my gain of a greaterknowledge of technology has contributed towards my ability to create a moreadvanced appearance for my final piece. I feel that I have a greater knowledge andcontrol over the technology I use, hence, resulting in a more professional lookingfinal piece.