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Goest Perfumes Digital Strategy - Diana Steele
 

Goest Perfumes Digital Strategy - Diana Steele

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A digital strategy for L.A. based perfume company Goest Perfumes.

A digital strategy for L.A. based perfume company Goest Perfumes.

Goest.us

Facebook.com/goestperfumes

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    Goest Perfumes Digital Strategy - Diana Steele Goest Perfumes Digital Strategy - Diana Steele Presentation Transcript

    • + DIGITAL STRATEGY By: Diana Steele Welcome to your new metaphysical wardrobe. Our purpose? To bring you a prestige-quality fragrance that’s distinctively-designed, very handmade, and whose aim is true.
    • + A START….
    • + GOALS ☐ Increase brand following ☐ Begin advertising on blogs & websites with similar aesthetic ☐ Optimize all e-commerce & social media platforms ☐ Begin Google Adword campaign ☐ Increase sales 20% by March 2014 ☐ Begin to monitor & track site analytics > > be in more stores around the world
    • + TARGET AUDIENCE ☐ 25-45 years old unisex scents ☐ ☐ good, very developed taste but they don't want all of the same things as everyone else ☐ they want something that is special, artistic, and interesting in an intelligent way
    • + SOCIAL MEDIA ☐ INSTAGRAM ☐ BLOGS ☐ FACEBOOK ☐ PINTEREST > use www.socialoomph.com to monitor these platforms
    • + KPI ☐ Increase SEO through: ☐ Google Adwords campaign & monitoring Google Analytics > Keyword optimization > Page bounce rate & views >Unique visitors ☐ Social Media fans/likes/subscriber increase > Facebook page up to 450 likes >Instagram to 300 >Twitter followers to 150 
    • + GOOGLE ADWORDS ☐ KEYWORD OPTIMIZATION + ghost, gost, perfume set, handmade perfume + various scent names: Realism, Dauphine, Grand Tour, Lartigue, Silent Films & Jackal - Perfume
    • + BUDGET ☐ Projected revenue of $45,000 in 2014 ☐ spending $450/month >12% of yearly revenue ` ☐ CPC/MONTH= $170 + $40 blog banner ads ☐ DIGITAL ANALYST = $60/week = $ 240/month Total per month: $450
    • + SUMMARY ☐ Increased: >spending on all forms of digital advertising > SEO Google Adwords / Analytics >social media fans & shared content larger digital presence à higher revenue
    • + ☐ GOEST.US ☐ GOESTPERFUMES.TUMBLR.COM ☐ FACEBOOK.COM/GOESTPERFUMES ☐ INSTAGRAM.COM/GOESTPERFUMES