Goest Perfumes Digital Strategy - Diana Steele

424
-1

Published on

A digital strategy for L.A. based perfume company Goest Perfumes.

Goest.us

Facebook.com/goestperfumes

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
424
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Goest Perfumes Digital Strategy - Diana Steele

  1. 1. + DIGITAL STRATEGY By: Diana Steele Welcome to your new metaphysical wardrobe. Our purpose? To bring you a prestige-quality fragrance that’s distinctively-designed, very handmade, and whose aim is true.
  2. 2. + A START….
  3. 3. + GOALS ☐ Increase brand following ☐ Begin advertising on blogs & websites with similar aesthetic ☐ Optimize all e-commerce & social media platforms ☐ Begin Google Adword campaign ☐ Increase sales 20% by March 2014 ☐ Begin to monitor & track site analytics > > be in more stores around the world
  4. 4. + TARGET AUDIENCE ☐ 25-45 years old unisex scents ☐ ☐ good, very developed taste but they don't want all of the same things as everyone else ☐ they want something that is special, artistic, and interesting in an intelligent way
  5. 5. + SOCIAL MEDIA ☐ INSTAGRAM ☐ BLOGS ☐ FACEBOOK ☐ PINTEREST > use www.socialoomph.com to monitor these platforms
  6. 6. + KPI ☐ Increase SEO through: ☐ Google Adwords campaign & monitoring Google Analytics > Keyword optimization > Page bounce rate & views >Unique visitors ☐ Social Media fans/likes/subscriber increase > Facebook page up to 450 likes >Instagram to 300 >Twitter followers to 150 
  7. 7. + GOOGLE ADWORDS ☐ KEYWORD OPTIMIZATION + ghost, gost, perfume set, handmade perfume + various scent names: Realism, Dauphine, Grand Tour, Lartigue, Silent Films & Jackal - Perfume
  8. 8. + BUDGET ☐ Projected revenue of $45,000 in 2014 ☐ spending $450/month >12% of yearly revenue ` ☐ CPC/MONTH= $170 + $40 blog banner ads ☐ DIGITAL ANALYST = $60/week = $ 240/month Total per month: $450
  9. 9. + SUMMARY ☐ Increased: >spending on all forms of digital advertising > SEO Google Adwords / Analytics >social media fans & shared content larger digital presence à higher revenue
  10. 10. + ☐ GOEST.US ☐ GOESTPERFUMES.TUMBLR.COM ☐ FACEBOOK.COM/GOESTPERFUMES ☐ INSTAGRAM.COM/GOESTPERFUMES
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×