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Health Care Success Story
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Health Care Success Story

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Case of study, Image & Value Health/Care experience.

Case of study, Image & Value Health/Care experience.

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Health Care Success Story Health Care Success Story Presentation Transcript

  • Healt Care, a case of success
  • Success story Image & Value developed a full communication service for Abbott Laboratories, covering the entire centralamerican region. • We began locally (Costa Rica) on April 2003, handling a positioning strategic on media for products of Pharmaceutical Division (Epival, Gengraf). •We extended same service on 2004-2005 for Kaletra (HIV treatment). • In 2005, also locally, we managed media coverage for Synagis and Humira, also from Pharma Division. •In 2004, Abbott Nutritional International (ANI) trusted us developing their first whole campaign (PR, advertising, marketing support) for Pediasure (nutritional suplement for picky eaters), in Costa Rica.
  • Success story • In 2005, we developed in Costa Rica a PR and publicity campaign for Glucerna (nutricional supplement for diabethics). •Same year, we extender our service of Integrated Marketing Communications (IMC) for ANI, positioning Pediasure on the entire region (Guatemala to Panama). •Since 2005 we manage on many countries an advertising campaing for Dayamineral (multivitaminic supplement for the entire family). • In 2005 and 2006, ANI trusted us developing integral campaigns on the region for Pedialyte, Ensure (nutritional supplement for adults) and Gain Plus Advance (supplement for kids 1 to 3 years old)
  • Success story • Ending 2006, we developed for Abbott their first image perception research among journalists and advertising staff on Central American media. • By 2007, Image & Value extended the coverage including products of Pharma Division such as Venocuran, Klaricid and Lexapro, con various countries in Central American, using PR and Advertising. • Following our services with Abbott, we just began working with a Eicopen Pharma, a recently founded company based in Panama, also in the pharmaceutical industry.
  • Our production with Abbott
  • Our production with Abbott
  • Our production with Abbott
  • Our goal To help companies in our region not only to understand the relevance of Perceived Value but leverage this value to achieve better ROI and to generate true wealth for society. www.image-value.com Phone (506) 2296-2076 Fax (506) 2296-4083 San Jose, Costa Rica