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D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
D stanca mobile mk conf mai 2010   short
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D stanca mobile mk conf mai 2010 short

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Mobileweb trends in Romania - by dStanca.ro - Dragos Stanca

Mobileweb trends in Romania - by dStanca.ro - Dragos Stanca

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  • 1. MOBILE WEB IN .RO<br />Dragos Stanca, F5 <br />www.f5web.ro<br />www.dStanca.ro<br />
  • 2.
  • 3. SOLD to Google <br />for 750.000.000 $<br />
  • 4. Cat inseamna “few years”?<br />“In cativaani, publicitateapetelefonulmobilva genera veniturimaimaridecat web-ulclasic”<br />Eric Schmidt – CEO Google<br />…cativaaniinseamna, probabil, minim 5: mobilulvafiprincipalul device pe care se va face surfing online undevaintreanii 2015 si 2020<br />
  • 5. Consumul de Internet creste…<br />
  • 6. …consumul de mobilewebcrestesimai rapid<br />Consumul de internet mobilvadepasi 1,5 miliarde de conexiuni active, in 2012<br />
  • 7. EVOLUTII IN .RO<br />
  • 8. +3,5%<br />Sursa: SATI. Valorilereprezintaviziteleinsumate ale site-urilor: realitatea.net, hotnews.ro, antena3 .ro, evz.ro, cotidianul.ro si 9am.ro<br />
  • 9. 162%<br />Sursa: mobilestats.ro. Valorilereprezintaviziteleinsumate ale mobisite-urilor: realitatea.mobi, m.hotnews.ro, m.antena3 .ro, m.evz.ro, m.cotidianul.ro sim.9am.ro<br />
  • 10. De ce creste?<br />Continutmaimultsimai bun<br /><ul><li>Design totmai bun
  • 11. Video on mobile</li></ul>Dispozitive <br />tot mai bune<br /><ul><li>Ecrane totmai mari
  • 12. Conectivitate mai buna</li></ul>Flat-rate pentru <br />mobile Internet<br />
  • 13. Peste 1 milionvizite<br />
  • 14. Peste 4 milioane<br />afisari<br />
  • 15.
  • 16.
  • 17. SHOW ME THE MONEY<br />
  • 18. Cevorprincipaliiactori din mobile web?<br />Publisherii: glorie (trafic) sibani<br />Regiile: reach sidiversitate, o retearelevanta, decibani<br />Agentiile: reach, proiecteatractive, preturimici – decibani<br />Clientii: vanzari, rezultateclare, targetareprecisa… (si “coolness”) Plus preturisimaimici, decibani<br />
  • 19. Cevorprincipaliiactori din mobile web?<br />fun<br />trafic<br />meteo<br />stiri<br />Ecosistemulpublicitatiidirectionate: Operatoriide telefoniemobilasuntelementecheie,deoareceeidetin date demografice. Producatorii de continut sunt, insa esentiali la randul lor.Un rol tot mai important in au, insaproducatorii de device-urisidezvoltatorii de aplicatii.<br />
  • 20. KEY QUESTIONS<br />
  • 21. 1. Mobile Web sau Mobile Apps?<br />Step1: mobilize your website! Aplicatiilesunt “cool” darfara un model clar de monetizare, suntdoar un “nice-to-have”…<br />Sursafoto: mobileweb.be<br />
  • 22. 2. E suficient un mobi-banner?<br />E maibinedecatnimic. Dar intrebarea e: undete duce acel banner? Ceretiagentiei (sauregiei) si un mobi-landing page. Sau un concept care sagenerezeleaduri…<br />
  • 23. 3. Pot interactiona cu altemedii?<br />Studiu de caz 1: Mobile plus outdoor “clasic”<br />
  • 24. 3. Pot interactiona cu altemedii?<br />Studiu de caz 2: mobile plus digital signage<br />
  • 25. WHAT’S NEXT<br />
  • 26. Lead generation<br />Detalii de contact<br />Sau pur si simplu branding<br />Pentru awarness<br />Posibilitatinelimitate…<br />
  • 27. Raspuns direct<br />Click-to-call, SMS short codes<br />Drive store traffic<br />Gaseste magazin/dealer<br />Interactivitate maxima<br />
  • 28. Vouchere si discounturi<br />H&M lanseaza in mod constant noi colectii (Primavara, Vara, Toamna, Iarna) prin publicitatea mobila. Lasandu-si numarul de telefon mobil, clientii pot primi discount si invitatii la diferite evenimente pre-sales.<br />Facts & Figures<br />Figures Impressions: 350,000 | CTR: 1,33% | Unique Visitors: unknown | Customer Responses: unknown<br />Media<br />Agency Mobiento, Sweden (www.mobiento.se)<br />
  • 29. Bilete la concert<br />Utilizatorii aplicatiei IPhone MogoRoad pot castiga bilete la festivalul Paleo din Elvetia. <br />Introducand doar numarul de telefon mobil, intra intr-o competitie din care se vor trage la sorti castigatorii. Inregistrandu-se, vizitatorii site-ului de telefonie mobila pot vedea mai multe informatii ale celor patru arome Rivella. <br />CTR <br />2.88%<br />Facts & Figures<br />Media MogoRoad (iPhone application)<br />Agency AdLINK Media Schweiz, Switzerland (www.adlink.media.ch)<br />
  • 30. Next in mobile-web advertising?<br />Cresterea “view-time” prinsolutii non-invazive, care sa “urmareasca” utilizatorul in timpulsurfingului mobile<br />Mobi-bannere interactive, cat mai user friendly (pot disparea la scroll) si cat mai distractive<br />Nu doartargetaredemografica(pebazadatelor de la operatori) cisilocalizare, pebazadatelor GPS<br />Cross-media: mobile plus: tv, digital signage, outdoor<br />
  • 31.
  • 32. MULTUMESC.MOBI<br />Dragos Stanca, F5 <br />www.f5web.ro<br />www.dStanca.ro<br />

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