Phonebloks - a phone worth keepingPresentation Transcript
PHONEBLOKS is a longerlasting, customizable, modular Smartphone
built out of interchangeable modules.
WHAT IS PHONE BLOKS??
Phonebloks is exactly what the name
suggests-- a phone made out of detachable
The concept was created by Dutch designer
Dave Hakkens with an idea that came about as
a means of reducing electronic waste.
DESIGNED TO LAST
MADE FOR THE ENTIRE WORLD
HOW DOES THIS
HOW DOES THIS WORK?? [cont.]
Each device consists of a motherboard drilled
with holes called base.
Phonebloks would consist of replaceable
modules are called bloks.
The holes in the motherboard contain electrical
connectors, which form a circuit with the
conductive pins of the bloks, creating a fully
functional — and fully upgradeable — phone.
CONCEPT OF PHONEBLOKS?
a very similar
concept to the
If you are
does everything in
the cloud, why not
storage Blok with
a bigger battery
CONCEPT OF PHONEBLOKS?[cont.]
If you are someone who
loves to take picture
then, why not upgrade your
Or if you don’t care about any
of this stuff you can keep it
simple and get a bigger
bloks would be
Blokstore, "an app store
for hardware" where
users could buy new
and used bloks as well
as sell back their old
based on the
would be sold part by
part, as well as in starter
PHONEBLOKS: A FULLY CUSTOMIZABLE
MOBILE PHONE, DESIGNED TO LAST.
Phonebloks is the new generation mobile phone
which can be modified to its fullest extent.
The main Advantage of having a modular phone
is that you can customize your phone.
You have the power to decide what your phone
does, how it looks, where and what it’s made of,
how much it costs, and how long you’ll keep it.
With Phonebloks, customers would need to buy
only the bloks they actually require for “A phone
Taking it to a whole new level!
To gain more support Dave Hakkens has
collaborated with Motorola on Project Ara, a
more practical modular Smartphone system.
Project Ara's approach involves two types of
components, a basic skeleton (what Motorola
calls an "ENDO", short for "endoskeleton") and "
MODULES " that slide into the endo. The
modules could theoretically be anything from
multiple batteries to additional displays or
To create a vibrant
To lower the
barriers to entry
To increase the
pace of innovation
Motorola with Hakkens
and the Phonebloks
that it would launch a
Module Developer Kit
(MDK) and prototype
hardware by this
winter, to allow
to begin tinkering with
Is a good way to prevent electronic waste.
™You can upgrade your phone with any latest
and high capacity modules anytime.
Has the fullest advantage of its features to the
product, unlike single company working on
multiple products and hence deliver the purest
product to the customer.
In The End Presenting Us The Ultimate