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Seo for local business (rimini)   be wizard - david sottimano
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Seo for local business (rimini) be wizard - david sottimano

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  • 1. SEO for small / medium business 2013 DAVID SOTTIMANO RIMINI, ITALIA
  • 2. Marketing for small -medium businesses is hard enough.
  • 3. I know.
  • 4. Now, digital marketing. Oooh, SEO?
  • 5. If I could describe my job..
  • 6. How you probably feel.
  • 7. Let’s do this one step at a time.
  • 8. You took the first stepand came here today.
  • 9. Just havepatience.
  • 10. So you won’t burn your money.
  • 11. SEO takes time –don’t expect quick results.If you want quick, use Adwords.
  • 12. SEOAdwords
  • 13. The big question for allsmall / medium businesses.Should you invest in SEO?
  • 14. If I were consulting Antonio, this is what I would tell himhttp://www.panoramic.it/
  • 15. Yes. You need to build yourgreat website with minimum viable SEO in 2013.
  • 16. <title> Hotel 3 stelle Rimini, hotel lungomare Rimini,hotel fronte mare Viserba | Panoramic - Ambient HotelsRimini </title>http://www.panoramic.it/ @dsottimano
  • 17. Lesson 1 Understanding types ofsearch results and how to get in.
  • 18. Type Informational Transactional Navigational MigloreKeyword spaiggia a Hotels a rimini Panoramic rimini hotels rimini Ads (maybe), PPC, Google Ads (brand orCommon Wikipedia, News, ads, shopping brand bidding) traits Videos, Images, results + universal Knowledge Graph
  • 19. Informational
  • 20. Transactional
  • 21. Navigational
  • 22. Local can appear anywhere. This is where youalways play
  • 23. Lesson 2 –Are you strong enough?
  • 24. Easy wayto find out.http://www.opensiteexplorer.org
  • 25. More links = Higher PA & DA Get more links.
  • 26. http://www.seomoz.org/seo-toolbar
  • 27. Turn it on!
  • 28. URL Posizionamento DA PAhttp://www.booking.com/city/it/rimi 1 95 74 ni.en.html http://www.expedia.it/Rimini- 2 68 55Hotel.d6046889.Guida-Viaggi-Hotel http://www.riminibeach.it/ 3 49 57http://www.hotel.info/it/rimini/hotel 4 74 58 s-59306/http://www.abcrimini.com/ 10 47 56 http://www.panoramic.it/ - 28 40“hotels a rimini” – Google Italia - Rimini
  • 29. Domain Authority - DA SEOs and Page Authority - PA business owners have to work together to get links.
  • 30. But not like this.
  • 31. Do something cool.
  • 32. Or shake hands to get...
  • 33. real linksfrom good sites.
  • 34. If you’re in thissession, I’ll tell you what thebig companies are doing 
  • 35. How does a localbusiness win in 2013
  • 36. Get trafficfrom other sites.
  • 37. But do it fast!
  • 38. Make sureyou’re listed on all theaggregators. Of course.
  • 39. Can you do better than this?
  • 40. Target long tail keywords
  • 41. Good job Antonio
  • 42. You don’t need much money to do PR
  • 43. ishttp://searchengineland.com/google-places-is-over-company-makes-google-the-center- of-gravity-for-local-search-122770
  • 44. Get more reviews! Change Wifi start page toGoogle places.
  • 45. Add moreinformation to yourlocal listing
  • 46. It looksbetter andhelps you rank.
  • 47. Morecategories,description!
  • 48. I promise.
  • 49. Get Google business photoshttp://maps.google.it/help/maps/businessphotos/get-started.html
  • 50. If I were you, I would start using Google +http://www.google.com/intl/it_ALL/+/business/index.html
  • 51. Use PPC to justify SEO, or just make money.
  • 52. To find search volume
  • 53. To see if it that page converts
  • 54. But please, stop doing this.
  • 55. NO!
  • 56. Haveanotherway out.
  • 57. Don’t rely on Googletraffic only.
  • 58. DAVID SOTTIMANO Lead Consultant, Distilled David.sottimano@distilled.net @dsottimano