Down and dirty with hreflang - Smx munich 2014 - david sottimano

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Hreflang, SEO, 2014, International SEO

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  • Happy to see www.musicradar.com mentioned here in the comments. We [Future PLC] have applied the same techniques to:

    - www.techradar.com (the first so not identical to MRD)
    - www.pcgamer.com
    - www.bikeradar.com
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  • Congratulations for that good job, David!

    Your Slideshow is not only a comprehensive study of hreflang but also a good example of funny and interesting stuff.

    The good content must be always easy to understand, thank you!
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Down and dirty with hreflang - Smx munich 2014 - david sottimano

  1. 1. 
  2. 2. /US/BLUE WIDGETS /UK/BLUE WIDGETS
  3. 3. English - Homepage French- Homepage
  4. 4. BLUE WIDGETS - $$$ BLUE WIDGETS - £££
  5. 5. BLUE WIDGETS BLUE WIDGETS BLUE WIDGETS BLUE WIDGETS
  6. 6. <link href="http://www.cnn.com" hreflang="en-us" rel="alternate" title="CNN" type="text/html"/> <link href="http://mexico.cnn.com" hreflang="es" rel="alternate" title="CNN Mexico" type="text/html"/>
  7. 7. According to their hreflang targeting....
  8. 8. According to their hreflang targeting.... 
  9. 9.
  10. 10.
  11. 11. SEE HOMEPAGES IN PROTOTYPE.ZIP • • •
  12. 12. x-default https://play.google.com/store/apps/details?id=com.google.earth en_GB href="https://play.google.com/store/apps/details?id=com.google .earth&amp;hl=en_GB en href="https://play.google.com/store/apps/details?id=com.google .earth&amp;hl=en
  13. 13. According to their hreflang targeting....
  14. 14.
  15. 15.
  16. 16. SEE HOMEPAGES IN PROTOTYPE.ZIP • • • • •
  17. 17. <link rel="alternate" hreflang="en" href="http://en.softonic.com" type="text/html" /> <link rel="alternate" hreflang="it" href="http://www.softonic.it" type="text/html" />
  18. 18. According to their hreflang targeting....
  19. 19. According to their hreflang targeting.... 
  20. 20. According to their hreflang targeting.... 
  21. 21. According to their hreflang targeting.... 
  22. 22. SEE HOMEPAGES IN PROTOTYPE.ZIP • •
  23. 23. <link rel="alternate" hreflang="en-gb" href="http://www.musicradar.com/" /><link rel="alternate" hreflang="x-default" href="http://www.musicradar.com/" /><link rel="alternate" hreflang="en-us" href="http://www.musicradar.com/us/" /><link rel="alternate" hreflang="fr-fr" href="http://www.musicradar.com/fr/" />
  24. 24. According to their hreflang targeting....
  25. 25.
  26. 26.
  27. 27. According to their hreflang targeting.... 
  28. 28. SEE HOMEPAGES IN PROTOTYPE.ZIP • •
  29. 29. <loc>https://www.ridgid.com/</loc> <xhtml:link hreflang="en-US" href="https://www.ridgid.com/" rel="alternate"/> <xhtml:link hreflang="en-CA" href="https://www.ridgid.com/ca/en" rel="alternate"/> <xhtml:link hreflang="en-PH" href="https://www.ridgid.com/ph/en" rel="alternate" />
  30. 30. According to their hreflang targeting....
  31. 31. According to their hreflang targeting.... 
  32. 32. According to their hreflang targeting.... 
  33. 33. According to their hreflang targeting....
  34. 34. SEE HOMEPAGES IN PROTOTYPE.ZIP • • • •
  35. 35.
  36. 36. SEE THEGUARDIAN.COM AS AN EXAMPLE
  37. 37. SMXDI (CASE SENSITIVE)

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