Competitive Analysis   A different approach     Dave Sottimano
Reactive VS Proactive
ReactiveWhen:Understand the landscape (Rankchecking, site audits, link analysis)Understand what works. (Algorithmchanges, ...
There’s a time and place forreactiveExpose dev/test/staging servers
Leak information on socialmedia
What do I want to know about theleaders?       What they’re       doing now?
Not cool, you’re too late.You know what’s really        cool?
Knowing thethe Future.
Being ProactiveWhen:Getting insider informationStaying ahead of the curve.Beating the competitor NOT copying.It becomes da...
Getting insider informationSet up a couple of niche sites (satellite sites).Optimize site for:
Hi Will,I am writing on behalf of a large English kitchen retailer and would liketo enquire about text link advertising on...
There’s anunbeatable, unpredictable competitor gaining ground.
Source: Aaron Wall http://www.seobook.com/google-mmo
Staying ahead of the curve. Notjust SEO anymore.
You know what’s coming, what areyou doing about it?
Can you see yourself in thispicture?
Putting it into practiceYou know Schema.org has been designed to assistsearch engines, mark it up!You know that mobile dev...
Chrome Experiments http://www.chromeexperiments.com/detail/robots-are-people-too/?f=
There is no tool to beat yourcompetitors, it’s just a change of            mindset
Here’s a tool anyways. http://dis.tl/a4u-2011
What you can expect to find.                               2                           3       1
Your 2 simple actionsSet up a satellite site trapDon’t make silly mistakes and exposeyourself!Do something really coolThe ...
Thank you!          I need friends, follow me:               @dsottimanoHere’s the tool again: http://dis.tl/a4u-2011    ...
Proactive competitor analysis   a4uexpo 2011 - david sottimano
Proactive competitor analysis   a4uexpo 2011 - david sottimano
Proactive competitor analysis   a4uexpo 2011 - david sottimano
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Proactive competitor analysis a4uexpo 2011 - david sottimano

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SEO Competitor Analysis - a different approach by being proactive rather than reactive. Originally intended for an affiliate marketing audience.

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  • Reactive is what everyone does that.
  • Reactive is what everyone does that.
  • Seperate onto 3-4 slides
  • Reactive is what everyone does that.
  • Nomorerecipes.com take screenshot
  • Seperate onto 3-4 slides
  • 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
  • 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
  • 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
  • 2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
  • Proactive competitor analysis a4uexpo 2011 - david sottimano

    1. 1. Competitive Analysis A different approach Dave Sottimano
    2. 2. Reactive VS Proactive
    3. 3. ReactiveWhen:Understand the landscape (Rankchecking, site audits, link analysis)Understand what works. (Algorithmchanges, keyword targeting, traffic data)It becomes dangerous when:Fuelled by emotional decisions based onpanic and fear
    4. 4. There’s a time and place forreactiveExpose dev/test/staging servers
    5. 5. Leak information on socialmedia
    6. 6. What do I want to know about theleaders? What they’re doing now?
    7. 7. Not cool, you’re too late.You know what’s really cool?
    8. 8. Knowing thethe Future.
    9. 9. Being ProactiveWhen:Getting insider informationStaying ahead of the curve.Beating the competitor NOT copying.It becomes dangerous when:You start using illegal tactics to uncoverinformation
    10. 10. Getting insider informationSet up a couple of niche sites (satellite sites).Optimize site for:
    11. 11. Hi Will,I am writing on behalf of a large English kitchen retailer and would liketo enquire about text link advertising on your site. Please will youprovide the options and pricing you offer?I look forward to your responseKind regards,Turned into “can I buy a link”
    12. 12. There’s anunbeatable, unpredictable competitor gaining ground.
    13. 13. Source: Aaron Wall http://www.seobook.com/google-mmo
    14. 14. Staying ahead of the curve. Notjust SEO anymore.
    15. 15. You know what’s coming, what areyou doing about it?
    16. 16. Can you see yourself in thispicture?
    17. 17. Putting it into practiceYou know Schema.org has been designed to assistsearch engines, mark it up!You know that mobile devices are taking a biggerpiece of the pie, where’s your mobile version?You know writing quality content will always getyou through tough algo updatesYou know that creating a Chrome Experiment willget you a link from Google
    18. 18. Chrome Experiments http://www.chromeexperiments.com/detail/robots-are-people-too/?f=
    19. 19. There is no tool to beat yourcompetitors, it’s just a change of mindset
    20. 20. Here’s a tool anyways. http://dis.tl/a4u-2011
    21. 21. What you can expect to find. 2 3 1
    22. 22. Your 2 simple actionsSet up a satellite site trapDon’t make silly mistakes and exposeyourself!Do something really coolThe faster you fail, the better.Just keep trying
    23. 23. Thank you!  I need friends, follow me: @dsottimanoHere’s the tool again: http://dis.tl/a4u-2011 Send hate mail here: David.Sottimano@distilled.net
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