Social Media, Engagement and Content creation

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A quick presentation about content creation and engagement in Social media.

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Social Media, Engagement and Content creation

  1. 1. SOCIAL MEDIA, ENGAGEMENT AND CONTENT CREATION DANIEL SOLLERO • @DSOLLERO
  2. 2. PEOPLE, CONTENT AND COMMON INTERESTS BUILT THE INTERNET
  3. 3. CONTENT AS SOCIAL CURRENCY WE REPEATED HOW WE’VE SHARED CONTENT OFFLINE
  4. 4. THE QUALITY OF OUR CONTENT THROUGH TIME BUILT, CHANGED AND REINFORCED HOW WE WERE PERCEIVED CONTENT
  5. 5. TO CONQUER SOMEONE’S TRUST TAKES TIME TRUST empathy starts the process TIME
  6. 6. ORGANIC GROWTH THROUGH SHARING
  7. 7. ...AND THEN THE INTERNET CHANGED CONTENT ADS ANALYTICS
  8. 8. PAID MEDIA Promoted brand content OWNED MEDIA Brand/Corporate content TV, Print OOH, Digital MEDIA CONVERGENCE Sponsored posts Relevant content for the audience Press Coverage EARNED MEDIA Organic SOURCE: ALTIMETER REPORT - the converged media imperative
  9. 9. SHAREABLE CONTENT IS KEY (AND KING)
  10. 10. CONTENT MUST TELL STORIES, ENGAGE AND CREATE MEMORIES
  11. 11. NOTHING SAVES A BAD CONTENT
  12. 12. SHARING DOESN’T HAPPEN ONLY THROUGH THE USUAL SOCIAL NETWORK CHANNEL
  13. 13. WE MUST KNOW OUR AUDIENCE AND SHOW OUR BEST CONTENT
  14. 14. DESIRE PATH
  15. 15. THE RIGHT CONTENT TO THE RIGHT PEOPLE AT THE RIGHT TIME.
  16. 16. SOCIAL MEDIA IS LIKE A RELATIONSHIP
  17. 17. EACH POST IS A STEP TO WIN THEIR TRUST
  18. 18. BUT NO RUSH RELATIONSHIPS ARE BASED ON TRUST
  19. 19. TO CONQUER SOMEONE’S TRUST TAKES TIME TRUST TIME
  20. 20. “IF I TELL MY FACEBOOK FRIENDS ABOUT YOUR BRAND, IT'S NOT BECAUSE I LIKE YOUR BRAND, BUT RATHER BECAUSE I LIKE MY FRIENDS” - MIKE ARAUZ
  21. 21. COMMUNITY MANAGERS CONTENT CREATORS BUSINESS INTELLIGENCE
  22. 22. THIS IS OUR BIGGEST CHALLENGE AS A BRAND AND CONTENT CREATOR/CURATOR BRAND AUDIENCE
  23. 23. TAKEAWAYS
  24. 24. 1. 2. 3. 4. LISTEN TO YOUR AUDIENCE AND CREATE CONTENT BASED ON BOTH YOUR AUDIENCE’S AND YOUR PREFERENCES SHAREABLE RELEVANT CONTENT IS KEY (AND KING) USE PAID MEDIA TO AMPLIFY THE REACH  KEEP LISTENING AND KEEP THE CONVERSATION GOING
  25. 25. THANK YOU DANIEL SOLLERO • @DSOLLERO

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