Lead generation

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Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.

http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business

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Lead generation

  1. 1. www.c1-partners.com Why Am I Here?
  2. 2. www.c1-partners.com Lead Generation and Conversion Turn Your Traffic into Leads & Sales
  3. 3. www.c1-partners.com Great to see you (again)! Dan Smink Partner James Omdahl Digital Strategist
  4. 4. www.c1-partners.com
  5. 5. www.c1-partners.com “Leads are metric that, as marketers, we have to rely on. Because leads mean money.” ~ Kipp Bodnar, Hubspot • What Is A Lead? • Lead Generation • Offers • Calls To Action • Landing Pages Agenda
  6. 6. www.c1-partners.com What Is A Lead?
  7. 7. www.c1-partners.com What Is A Lead? It’s a chance to start a dialogue with a potential customer to convert to a sale
  8. 8. www.c1-partners.com Create Offers To Generate Leads Calls To Action (CTAs) Lead Capture Form
  9. 9. www.c1-partners.com Target Different Customers
  10. 10. www.c1-partners.com What’s A Good Offer? • Good offers should: – Address one or more customer problems – Provide a targeted solution to the problem – Be time sensitive – Give a special discount or reward for taking action
  11. 11. www.c1-partners.com Offer Examples • Whitepapers: “Seven Secrets for Planning a Successful Party” • Checklists: “Colorado Fall Law Care Checklist” • Special Events: “October Camper Clearance Preview Party” • Infographics: “What the Government Shutdown Means to Your 401k”
  12. 12. www.c1-partners.com What Makes a Good Call to Action? • Good calls to action: – Use the language of your customer – Create a sense of urgency – Convey value – Create excitement – Clearly tell your prospect what to do
  13. 13. www.c1-partners.com Call to Action Examples • Buy Now Before it’s Too Late! • Get Your Free Copy Today (a $79 value!) • Only 3 Left at This Price! Buy Now! • Don’t Make the Same Mistake I Did, Download this Report Today! • Join the Revolution Today! Click Here to become a Member Now!
  14. 14. www.c1-partners.com Landing Page Background • Landing page - allows you to capture a visitor’s information through a lead form. • Good landing page - will target a particular audience. • Landing page – helps convert a higher percentage of your visitors into leads.
  15. 15. www.c1-partners.com Landing Page Optimization Tips 1. Use a clear title, description, and layout. 2. Remove all distractions. 3. Streamline and shorten forms 4. Follow up with a “thank- you” page or an auto- response email. 5. Suggest other offers or steps they can take. 6. Track your conversion rates closely 7. Test, Test, Test.
  16. 16. www.c1-partners.com Landing Page Comparison 1 Highest Email Opt-in? Version A Version B
  17. 17. www.c1-partners.com Landing Page Comparison 1 Highest Email Opt-in? Version A Version B Version B Increased Email Opt-ins by 11%
  18. 18. www.c1-partners.com Landing Page Comparison 2 Most Appointments Scheduled? Version A Version B
  19. 19. www.c1-partners.com Landing Page Comparison 2 Most Appointments Scheduled? Version A Version B Version B Increased Appointments Scheduled by 17.9%
  20. 20. www.c1-partners.com Offer Text Comparison Highest Trial Registrations? Version A Version B
  21. 21. www.c1-partners.com Offer Text Comparison Highest Trial Registrations? Version A Version B Version B Increased Trial Registrations by 38%
  22. 22. www.c1-partners.com Call to Action Button Comparison Highest Sales? Version A Version B
  23. 23. www.c1-partners.com Call to Action Button Comparison Highest Sales? Version A Version B Version A Increased Sales By 24% and Revenue per Customer by 48%
  24. 24. www.c1-partners.com • Testing your Pages is Crucial!!! – Visual Website Optimizer – Google Content Experiments – Unbounce – SiteCatalyst Testing Tools
  25. 25. www.c1-partners.com • Use multiple offers or CTAs per page to address – Different customers – Different stages in buying process • Rotate offers on page • Place CTAs on blog sidebar and at bottom of blog • Create a thank you page and/or an email with a subsequent offer Lead Generation Tips
  26. 26. www.c1-partners.com Questions?
  27. 27. www.c1-partners.com C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com Contact Us
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