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Super Bowl Presentation
 

Super Bowl Presentation

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    Super Bowl Presentation Super Bowl Presentation Presentation Transcript

    • Super Bowl Marketing Extravaganza By: Natasha Da Silva Asako Kiaka Zainab Anwer Rien Zubaedah
    • Background• Popular sporting event in U.S and Canada• 111 Million American Watched• 171 Million people excited
    • Cost• Other sports association – super bowl• Companies advertising products• 30 second commercial = $3.5 -4 million• American Advertisers =$4 million = worth it
    • Cost• Audience = 100 million south• 6 million = Canada• $100,000 = 30 sec = Canada• Major Sponsors = Soft Drink, Beer, and car makers
    • Regulations• U.S ads = cant broadcast• Canadians have to wait for the U.S ads• U.S ads = teasers on YouTube• Yet some of them want to keep surprise.
    • Marketing Tactics• Doritos = runs a contest.• Some Examples for Doritos contest• Doritos Crash The Super Bowl Entry: Make Your Own http://www.youtube.com/watch?v=3usaGfn7r0w&f eature=player_embedded• Doritos Crash The Super Bowl Entry: Man’s Best Friends http://www.youtube.com/watch?v=y3bqbJduK2w& feature=player_embedded
    • Coca-Cola Social Media Domination• Polar bear mascots →the big game & the ads! check the bears →Twitter/ Facebook /mobile• Red scarf support the N.Y. Giants• Blue & grey scarf for the New England Patriots →become microsite CokePolarBowl.com →show their reactions to game• Patriots bear raise his hands for touchdown sign • Giants bear will hold his head in his hands.http://www.youtube.com/watch?feature=player_embedded&v=3h_fjYBtVhk
    • Social Media Command Center• Super Bowl XLVI - host city Indianapolis -deal with managing the world’s sporting event →1st social media command center!• Monitor the digital fan conversation -Facebook/Twitter/platforms• Tweet directions to fans in・・・ -Search of parking -Direct to Indianapolis’s attractions -Provide information in case of disaster
    • 2012 American Ads• posted on YouTube weeks before the Super Bowl aired• Volkswagen The Bark Side: http://www.youtube.com/watch?v=6ntDYjS0Y3 w&feature=player_embedded• Chevy Happy Grad: http://www.youtube.com/watch?v=Ae52ourE3P w&feature=player_embedded
    • Canadian Super Bowl Ad: Hockey?• Budweiser Canada idea for 2012 Super Bowl ad: -Surprising 2 recreational hockey teams byOntario →filling the arena rabid, →fans for a random night game.http://www.youtube.com/watch?v=y0qZYqdsYAg&feature=player_embedded
    • Super Bowl Greatest Commercials• Viral Video Chart creates Super Bowl’s commercials based on the shares on Facebook/Twitter/blogs• Volkswagen The Force: http://www.youtube.com/watch?v=R55e- uHQna0&feature=player_embedded• 9/11 Budweiser Commercial: http://www.youtube.com/watch?v=R55e- uHQna0&feature=player_embedded• Budweiser Wassup!: http://www.youtube.com/watch?v=W16qzZ7J5YQ
    • Thanks for listening  Questions?