VH1.tumblr.comBFFs with Barack Obama, dating  AfterElton and GIFing it all!
VH1 + Barack ObamaAfter finding a fan’s post abouther love for Barack ObamaTumblr and VH1 Tumblr, wereblogged and engaged ...
The War (We won)
The Fans
The Vhelton Story• In an effort to support sister Tumblrs within the Viacom  network, VH1 reblogged support for a AfterElt...
The Initial Banter
The Fans React
Fan Fiction
The Press Responds!
Live-GIF Efforts• Pass The Bowl – Our Live-GIF Q&A for celebrities  that come through our morning show, Big  Morning Buzz ...
Examples
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  1. 1. VH1.tumblr.comBFFs with Barack Obama, dating AfterElton and GIFing it all!
  2. 2. VH1 + Barack ObamaAfter finding a fan’s post abouther love for Barack ObamaTumblr and VH1 Tumblr, wereblogged and engaged withher.Little did we know…. BarackObama would reblog us andstart a grand GIF war usingDarren Crisss (one of Tumblr’sfavorite topics) to promotevoter registration.
  3. 3. The War (We won)
  4. 4. The Fans
  5. 5. The Vhelton Story• In an effort to support sister Tumblrs within the Viacom network, VH1 reblogged support for a AfterElton poll about fandom shipping (supporting different pairings of characters from TV shows)• By supporting a particular ship (Sterek – two characters on Teen Wolf) and bantering with AfterElton, fans started to ship the two blogs together, calling us Vhelton.• Other Tumblrs like EW (involved in the original poll creation) and Teen Wolf commented in the exchange and thus became characters within the meta Vhelton shipping story.
  6. 6. The Initial Banter
  7. 7. The Fans React
  8. 8. Fan Fiction
  9. 9. The Press Responds!
  10. 10. Live-GIF Efforts• Pass The Bowl – Our Live-GIF Q&A for celebrities that come through our morning show, Big Morning Buzz with Carrie Keagan. – Celebs answer questions left by previous guests – We GIF their responses and feature them on Tumblr• GIF Booths at the Do Something Awards + Divas Live – Bring celebs from the red carpet into our GIF Booth to make a four-frame instant GIF – Populate our Tumblr night of show with these live GIFs to add behind the scenes appeal to our coverage of the event.
  11. 11. Examples

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