Top 10 Digital Signage Tips Tip # 10 Think out of the box Think of innovative ways to use off-the-shelf technologies to make your project stand out. There are plenty of opportunities for new and “off the wall” installations.

Tip # 10

Think out of the box Think of innovative ways to use off-the-shelf technologies to make your project stand out.

There are plenty of opportunities for new and “off the wall” installations.

Top 10 Digital Signage Tips Tip # 9 Plan your funding well in advance You will need sufficient funding to implement and maintain your network. Plan for redundancy and make sure you account for the costs associated with ongoing maintenance.

Tip # 9

Plan your funding well in advance You will need sufficient funding to implement and maintain your network. Plan for redundancy and make sure you account for the costs associated with ongoing maintenance.

Top 10 Digital Signage Tips Tip # 8 Leverage your strengths Don’t try to do it all if you don’t have the expertise in-house. Doing so will only compromise your project. Pick experienced partners who have the resources to move the project along and concentrate on what you do best.

Tip # 8

Leverage your strengths Don’t try to do it all if you don’t have the expertise in-house. Doing so will only compromise your project. Pick experienced partners who have the resources to move the project along and concentrate on what you do best.

Top 10 Digital Signage Tips Tip # 7 Pick a solid technology Your success will depend on the flexibility and reliability of the technology you select. Think of it as the engine that will drive your screens (and possibly, your revenue).

Tip # 7

Pick a solid technology Your success will depend on the flexibility and reliability of the technology you select. Think of it as the engine that will drive your screens (and possibly, your revenue).

Top 10 Digital Signage Tips Tip # 6 Test… Test… and Test again! You should test thoroughly to ensure you have the right mix of hardware and software. Incompatibilities can go unnoticed if you fail to test properly before deploying.

Tip # 6

Test… Test… and Test again! You should test thoroughly to ensure you have the right mix of hardware and software. Incompatibilities can go unnoticed if you fail to test properly before deploying.

Top 10 Digital Signage Tips Tip # 5 Give viewers a reason to watch! Make the content compelling enough for viewers to stop and pay attention. Mixing current information with advertising will attract and retain more views.

Tip # 5

Give viewers a reason to watch! Make the content compelling enough for viewers to stop and pay attention. Mixing current information with advertising will attract and retain more views.

Top 10 Digital Signage Tips Tip # 4 Secure your network. Pay particular attention to network security with solutions based on Web server technologies. Ensure your Network Operations Center (or partner) implements adequate security protocols.

Tip # 4

Secure your network. Pay particular attention to network security with solutions based on Web server technologies. Ensure your Network Operations Center (or partner) implements adequate security protocols.

Top 10 Digital Signage Tips Tip # 3 Standards do matter. The technology you select should support most current multimedia file formats (Flash, MPEG, WMV, etc…). Look out for proprietary systems that follow their own “standards”.

Tip # 3

Standards do matter. The technology you select should support most current multimedia file formats (Flash, MPEG, WMV, etc…). Look out for proprietary systems that follow their own “standards”.

Top 10 Digital Signage Tips Tip # 2 Flash, video or PowerPoint? New tools simplify the production and conversion of Flash, video and PowerPoint for digital signage use. One digital signage solution even incorporates authoring capabilities natively with scheduling and networking.

Tip # 2

Flash, video or PowerPoint? New tools simplify the production and conversion of Flash, video and PowerPoint for digital signage use.

One digital signage solution even incorporates authoring capabilities natively with scheduling and networking.

Top 10 Digital Signage Tips Tip # 1 Don’t forget the content! Once your network is up, you will need to “feed” it. Plan for the costs associated with the acquisition of content distribution rights (where applicable) and look for advertising content partners.

Tip # 1

Don’t forget the content! Once your network is up, you will need to “feed” it. Plan for the costs associated with the acquisition of content distribution rights (where applicable) and look for advertising content partners.