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  1. 1. Company Introduction Name Title Date
  2. 2. Introductions Telligent Overview • Company Profile • Collaboration and Community Agenda March 24, 2010 Page 2Telligent Confidential Telligent Product Portfolio • Telligent Evolution Platform • Platform Capabilities • Analytics Capabilities Customer Success Stories Questions & Next Steps
  3. 3. Telligent Overview Telligent is an enterprise collaboration and community software company providing a fully-integrated platform with rich analytics and essential integration capabilities to companies worldwide. Platform • Telligent Evolution Flagship Products Core Values 1. Customers come first. Period. Key Statistics • Founded in 2004 March 24, 2010 Page 3Telligent Confidential Flagship Products • Telligent Community • Telligent Enterprise • Telligent Analytics Leadership Patrick Brandt, CEO pbrandt@telligent.com Rob Howard Founder and CTO rhoward@telligent.com 2. Honesty. Always. 3. Accountability for all we say and do. Corporate Office Dallas, TX USA 17950 Preston Road, Suite 310 (877) 492-9484 Europe Office 271 Regent Street London, England, W1B 2ES +44 (0)203 178 3010 • History of innovation • Secured Intel as an investor in 2008 • Privately-held
  4. 4. A History of Innovation MySpace.com becomes a customer Intel Capital commits $20mTelligent is founded Telligent User Conference Named Platform of the year by InfoWorld Tim O’Reilly coins Web 2.0 Release of Telligent Analytics 3.0 March 24, 2010 Page 4Telligent Confidential 2004 2005 2006 2007 2008 2009 Community Server 1.0 launches Andrew McAfee coins Enterprise 2.0 50th employee Harvest 1.0 launches Evolution 1.0 launches Release of Telligent Enterprise 2.0 and Telligent Community 5.0 2010
  5. 5. Listen, Engage, Measure Telligent helps customers transform information into knowledge by connecting the various information silos that exist within organizations. Telligent customer portfolio includes over 3,000 customers March 24, 2010 Page 5Telligent Confidential Listen Listen to customers, employees, & partners… Measure Set KPIs and measure against clear goals Engage Collaborate internally & externally
  6. 6. Enterprise IT Market Forces Are Converging Social computing is driving organizations to re-think how they deliver Enterprise IT services, while traditional technologies – how we think of communication March 24, 2010 Page 6Telligent Confidential Social Computing Traditional Analytics Enterprise 2.0 think of communication today – is changing rapidly.
  7. 7. Connect People and Information Systems View of Information Content March 24, 2010 Page 7Telligent Confidential The business value of Enterprise 2.0 is a transformation of information silos into integrated information services. Purpose
  8. 8. Individual1 Strong Ties2 Casual Ties3 4 Potential Ties …Empowers People March 24, 2010 Page 8Telligent Confidential No Ties5
  9. 9. Unlocks the Untapped Potential Typical workgroup March 24, 2010 Page 9Telligent Confidential Potentially valuable insights Breadth of Community BreadthofInsight Insights from known individuals
  10. 10. An essential collaboration platform that allows organizations to create interactive applications to help them listen to and engage their internal and The Telligent Platform Platform Vendors (3rd Parties) Value Added Resellers (3rd Parties) System Integrators / Telligent Partners Application Exchange March 24, 2010 Page 10Telligent Confidential engage their internal and external customers. The underlying infrastructure provides world-class integration, scalability, and security that millions of people depend on daily. Enterprise Integration
  11. 11. Product Portfolio An external-facing community application that enables organizations to listen to, learn from and improve conversations with customers. March 24, 2010 Page 11Telligent Confidential An internal collaboration software application that promotes a productive and efficient corporate culture. The first comprehensive analytics program that allows organizations to quantify user engagement both inside and outside of their communities.
  12. 12. HTML / Embedding JavaScript / Embedding Java, PHP, .NET Microsoft .NET Robust APIs and Extensions for connecting and extending the platform within the enterprise and to existing IT investments. Extend, Build, and Create March 24, 2010 Page 12Telligent Confidential Embedding Embedding Implementation REST APIs Type Widget <iframe /> Open Internal <object >… </embed></object> Level of Effort Low Low Medium High Purpose Simple Embed Extend Integrate
  13. 13. Full Creative Control MSNBC National Breast Cancer Foundation March 24, 2010 Page 13Telligent Confidential Reader’s Digest Brand Republic
  14. 14. World Class Platform and Applications Forums, Blogs, Wikis, and More Rich and Extensible User Profiles March 24, 2010 Page 14Telligent Confidential Activity Streams Social Tools Badges Recognition And more…
  15. 15. Integration Capabilities Single Sign-on Internationalization Active Directory, Sun LDAP, custom, etc. Language independent and right-to-left supportAPIs support any authentication system March 24, 2010 Page 15Telligent Confidential Widgets, APIs, and more Enterprise Integration Examples Widgets Drag-and-Drop + Embed Easily drag-drop or embed widgets Built to integrate with your environment
  16. 16. ANALYTICS CAPABILITIES March 24, 2010 Page 16Telligent Confidential
  17. 17. Monitor Key Discussions By Source Volatile Topics Details by various sources What you didn’t know was important March 24, 2010 Page 17Telligent Confidential What Are the Active Topics? Are they good or bad discussions? Measure Sentiment • Are these positive or negative mentions? Not Just Internally…
  18. 18. Individual Topic Tracking Topic Sources Track an unlimited number of topics Drill down into topic mentions March 24, 2010 Page 18Telligent Confidential Sentiment on Topic Mentions Good or bad perception?
  19. 19. User-Generated Content By Application What Is Popular? Details by application usage Where are people spending their time? March 24, 2010 Page 19Telligent Confidential Create vs. Edit Application Breakdown • See how people are contributing through different tools What Content Is Important? • Where are moderators spending time • What content is accessed most frequently Easier to edit than to create…
  20. 20. Track, Measure, and Manage Track Answer Rates Who Are My Top Answerers? What is the experience for a new user? Who are the users that are helping? March 24, 2010 Page 20Telligent Confidential Track Reply Rates How Is Content Being Used? • Answers and replies are different, but both are useful Track Time-to-Solution • Entire site & group level • Measure both best and worst, so you know where to spend your time
  21. 21. Know Your Influencers Dashboards What Type of Community… Social Fingerprint™ provides prescriptive viewIdentity trends over time March 24, 2010 Page 21Telligent Confidential Influencers and More… 8 Different User Type Categories • Influencer, Asker, Answerer, Connector, Originator, Commenter, Spectator, Moderator You Can Know Your Influencers • Find users, drill into reports • Break down users by role or by group Gladwell states, "Ideas and products and messages and behaviors spread like viruses do."
  22. 22. Engagement, Not Just Page Views Web Analytics Dashboards Traditional Page Views The language of ROI todayWhat the business expects to see (Page Views) March 24, 2010 Page 22Telligent Confidential Visitor Analysis Detailed insight, true engagement Drill Down into the Data Explore and answer the “why”
  23. 23. Customer Relationship Management View User Engagements Through Web Analytics * Explore web analytics to understand where customers spend their time March 24, 2010 Page 23Telligent Confidential * End user analytical data can be anonymized for privacy purposes Customer? Prospect? Expert? Explore and answer the “why” Drill Into Web Sessions Explore and answer the “why”
  24. 24. CUSTOMER SUCCESS STORIES March 24, 2010 Page 24Telligent Confidential
  25. 25. “… we have created a vibrant user community and a powerful sense of partnership between Cadence and its customers.“ Peter Simonsen Group Director of Enterprise Web Strategy, Cadence Design Systems Drive Sales Listen Develop a community site that encourages content development and integrates with existing business practices. Engage An easy-to-use, scalable March 24, 2010 Page 25Telligent Confidential 20,000+ new members in three months 7,000 visits & 30,000 page views per day Community contributes 18% of overall site traffic 100% increase in forum posting activity 20% increase in average visit length An easy-to-use, scalable site that integrates with Microsoft applications for full community functionality. Measure A dramatic increase in user activity demonstrated through increased customer engagement.
  26. 26. Connect Influencers Listen Provide an integrated community experience for Microsoft ASP.NET developers. Engage Product team, Microsoft March 24, 2010 Page 26Telligent Confidential Product team, Microsoft MVPs, users, authors, and more all come together to share experiences. Measure Who is influential? Who can help the ASP.NET team get the message out about their technology?
  27. 27. “We already have some departments utilizing PeopleConnect as the sole means of distributing content to employees.” Joe Schueller IT Innovation Manager, Procter & Gamble Connect Employees & Increase Productivity Listen Improve collaboration and productivity across the enterprise by connecting employees and integrating applications. Engage Telligent Enterprise March 24, 2010 Page 27Telligent Confidential Telligent Enterprise connects employees around the globe and integrates with standard business applications. Measure Success of initial deployment drives company-wide launch. 1,500+ new members per month Virally increased to 34,000 through implementation Facilitates collaboration within all of P&G
  28. 28. “I know what’s going on in the my community now. Telligent Analytics allows us to measure the overall sentiment and tailor messages to the community, while connecting 1-on-1 with those members who may be hurting.” Kevin Williams, Director of Marketing, NBCF Understand Sentiment & Tailor Messages Listen Provide a safe & secure location where women can share experiences and successes. Engage Private communities that March 24, 2010 Page 28Telligent Confidential Private communities that enable social groups to be formed. Measure Monitor the community for problems and respond vs. waiting for the problem to escalate.
  29. 29. Enhance Digital Marketing Listen Increase awareness and interaction with the brand and product online. Engage Create a community site March 24, 2010 Page 29Telligent Confidential 234,000+ unique user profiles 275,000 user discussions 720 authentic user stories 30% of all traffic was community led Create a community site to foster interaction between customers and the company and encourage content development. Measure A significant increase in user-generated content and site traffic.
  30. 30. Customers Helping Customers Listen Provide a global community solution that allows Dell to monitor its brand and users across the board. Engage Numerous community March 24, 2010 Page 30Telligent Confidential The Challenge 1. Original approach was tool centric 2. No metrics or measurements 3. Desired a platform Benefits Today 1. Consolidated customer community 2. One platform 3. Measure, analyze, and predict 4. Part of the sales process Numerous community sites that support multiple languages and provide rich analytics on user influence and brand sentiment. Measure Utilize the data gleaned from the community to improve customer experience and quell potentially harmful issues.
  31. 31. 99% of Support Questions Answered by Community Members Listen Provide a community for users to socially engage and new users to easily integrate themselves. Engage A robust community March 24, 2010 Page 31Telligent Confidential Results 1. Goozex has seen a 50% reduction in customer service requests. 2. 99% of support questions are answered by members. 3. Community members were able to create services that were not part of the original business plans but still fit their needs. A robust community application that could be easily integrated within its existing application. Measure Improve customer support through a better understanding of customer needs and wants.
  32. 32. Gain Insight Instantly Listen Improve customer interactions between each other, game assets, and developers. Engage Create an easily usable March 24, 2010 Page 32Telligent Confidential • 500,000 unique users served • 2.5 million pieces of content • More than 100,000 visitors to “No Known Survivors” – a mini-site within deadspace.ea.com Create an easily usable community in which administrators can post various types of content to bolster user engagement. Measure Instant customer feedback was used in product development to cater towards customers needs and wants.
  33. 33. Support Brand Standards Listen Implement a standardized social network platform for various sites across all interactive elements. Engage Focus on corporate March 24, 2010 Page 33Telligent Confidential • Has seen a three-fold increase in monthly traffic to the community area of the site. • Was awarded the PPA Best Business Web Site Award in 2008. Focus on corporate standards and extension of global interactive media activities through increased brand engagement. Measure Maintain a unified platform across the company’s network of sites.
  34. 34. Add Membership Value Listen Promote a centralized online gathering place for members all over the country. Engage Develop a community March 24, 2010 Page 34Telligent Confidential • Community participation has nearly doubled since implementation. • Community now has the ability to expand beyond simple threaded discussions and easily manage the back end. Develop a community platform to allow for the expansion of member services and encourage member collaboration. Measure Community participation has reached all time highs as well as received positive feedback from a large number of members.
  35. 35. Increase Effectiveness of Online Marketing Listen Drive magazine subscription sales by integrating print and online formats. Engage A community platform “Telligent Community serves our community well. The passion, the relationship building, and the sense of belonging in the Taste of Home community have really come to life with the new tools and flexible platform of Telligent Community.” Renee Jordan General Manager, TasteOfHome.com March 24, 2010 Page 35Telligent Confidential A community platform that drives traffic site and advertising revenue by allowing user interface and relationship building. Measure Realized a significant spike in site traffic and brand buzz as well as an increase in offline sales. Increased traffic 166% to 2 million monthly unique visitors 150,000 forums entries posted in the first two months 22% increase in online search in the first two months
  36. 36. Build Excitement and Buzz Listen Build anticipation in the online gaming community for the new product release. Engage A community site that “Working with Telligent has allowed us to create an easy-to- use EA SPORTS Fight Night Round 4 Website that actively engages our sports gaming community. Within just a few weeks, we have already seen significant engagement.” Matt Tripepi Online Marketing Manager, EA Sports March 24, 2010 Page 36Telligent Confidential A community site that connects developers and gamers in real time, including a high-powered blog to easily share and distribute content. Measure Greatly increased viral “buzz” for the game launch with an impressively high number of visitors.
  37. 37. Scalable Support Solution Listen Provide a cost-friendly, easily manageable confusion-free customer support experience. Engage Create a single, integrated “Telligent helped us build more than just a community. They helped us build an entire business, including platform and strategy.” Sue Sonday Community Strategist, Microsoft March 24, 2010 Page 37Telligent Confidential Create a single, integrated site for all of their customers’ community, content, and support needs. Measure Lowered support costs, while increasing page site traffic by over 350%.
  38. 38. Self-Supporting Online Community Listen Provide better customer support at every stage of a complex sales cycle. Engage Connect engineers to one “We wanted to blow up the definition of ‘colleague.’ Traditionally, the definition of ‘colleague’ extends only as far as your personal network.” Devashish Saxena Former Director of Global Internet Marketing, Texas Instruments March 24, 2010 Page 38Telligent Confidential Connect engineers to one another to gain design support, share industry knowledge, and resolve complicated issues. Measure Engagement and content of this site has continued to grow while moderation remained flat.
  39. 39. Why Telligent? Help Address Key Business Challenges • Accelerate innovation History of Market Innovation Platform Strategy Clear Vision Surpassing Customer Needs+ + =Customer Focus ++ March 24, 2010 Page 39Telligent Confidential • Increase customer engagement • Improve support • Discover information and people • Collaboration over global time zones • Identify influencers • Report on ROI metrics We want to be your partner, not merely your vendor
  40. 40. Brands That Trust Telligent March 24, 2010 Page 40Telligent Confidential Telligent customer portfolio includes over 3,000 customers
  41. 41. Questions March 24, 2010 Page 41Telligent Confidential Questions
  42. 42. ©2010 Telligent Systems, Inc. All rights reserved. Telligent and its symbol are registered trademarks or trademarks of Telligent Systems, Inc. Other company and product names mentioned herein are property of their respective owners. The contents of this publication are subject March 24, 2010 Page 42Telligent Confidential of their respective owners. The contents of this publication are subject to change without notification and are the property of and cannot be reproduced without the written permission of Telligent . The contents of this publication are not a commitment by Telligent to provide the features and benefits described.

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