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Lead Generation and Nurturing with Virtual Events
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Lead Generation and Nurturing with Virtual Events

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My portion of a multiple-presenter session at Virtual Edge Summit 2011 in Las Vegas. I cover Top 5 Tips for engaging with your virtual audience.

My portion of a multiple-presenter session at Virtual Edge Summit 2011 in Las Vegas. I cover Top 5 Tips for engaging with your virtual audience.

Published in: Technology

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  • COVER
  • Transcript

    • 1. Lead Gen and Nurturing with
      Virtual Events
      Room Twitter #VES11d
    • 2. “We are transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business.”
      “Virtual trade shows can be a dream for marketers.”
      A Brief Introduction
      Room Twitter #VES11d
    • 3. Identify the coach
      Devise game plan
      Assemble the play book
      Pre-game meetings
      Execute (score big)
      Engaging Virtually: Tip #1
      Room Twitter #VES11d
    • 4. Compelling content is crucial
      Relevant
      Contextual
      Timely
      Multiple formats
      Engaging Virtually: Tip #2
      Compelling content facilitates engagement, satisfies hunger
      Room Twitter #VES11d
    • 5. Use Search!
      Find your target prospects
      Strike a balance
      vCard better than chat invitation
      Connect with your social networks (e.g. LinkedIn)
      Engaging Virtually: Tip #3
      Room Twitter #VES11d
    • 6. Delight and surprise
      Stand out from the crowd
      Creative booth elements
      Ad-hoc giveaways
      CEO appearance
      Evoke the “YouTube feeling”
      Engaging Virtually: Tip #4
      Room Twitter #VES11d
    • 7. Define post-game plan before the game begins
      Leads, like babies, require care & nurturing
      Real-time lead qualification
      Take notes within private chats
      Real-time import to CRM
      Engaging Virtually: Tip #5
      Room Twitter #VES11d
    • 8. For More Information
      Contact: dshiao@INXPO.com
      Room Twitter #VES11d