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10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
10 Tips for Generating Leads for Your Digital Event Exhibitors
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10 Tips for Generating Leads for Your Digital Event Exhibitors

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I gave this presentation in the Learning Lounge at Virtual Edge Summit / PCMA Convening Leaders in San Diego, CA. 10 tips for generating digital event sales leads.

I gave this presentation in the Learning Lounge at Virtual Edge Summit / PCMA Convening Leaders in San Diego, CA. 10 tips for generating digital event sales leads.

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  • 1. Digital Events: 10 Tips for Generating Leads for Your Exhibitors Dennis Shiao, Director of Product Marketing, INXPOQuestions to: #VES12
  • 2. Introduction My Employer: INXPO. My book.Questions to: #VES12
  • 3. More Info: 1) Content Marketing (You) http://bit.ly/LLDS-1Questions to: #VES12
  • 4. 2) Content Marketing (Your Exhibitors) Tweet me: “Help me help you” becomes “Help exhibitors help themselves.”Questions to: #VES12
  • 5. 3) Social Media (You) Tweet me: When promoting events via social media, don’t shout. Join conversations instead.Questions to: #VES12
  • 6. 4) Social Media (Your Exhibitors) TIP: Assign unique tracking codes to each exhibitor TIP: Distribute tweets via: http://clicktotweet.comQuestions to: #VES12
  • 7. 5) Leverage Speakers for Promotion Tweet me: If you select your speakers well, then your target audience already follows them. Ask speakers to promote your event.Questions to: #VES12
  • 8. 6) Social Sharing Buttons Tweet me: Social sharing buttons make it easy for your registrants to promote your digital event on your behalf.Questions to: #VES12
  • 9. 7) Start Promoting Early • More inbound links • More search traffic • More sharing opportunities • More time to measure & adapt Also, include a great call-to-action, like this alarm clock does.Questions to: #VES12
  • 10. 8) Leverage Your PartnersQuestions to: #VES12
  • 11. 9) Issue a Press Release But your event is open.Questions to: #VES12
  • 12. 10) Supplement with Paid Media • Search marketing • Email blasts • Web syndication • Highly targeted banner ads • Cross-promotion in related digital events • Billboard advertising OPTIONALQuestions to: #VES12
  • 13. Contact Information for all speakers • Dennis Shiao (dshiao@INXPO.com), @dshiao and @INXPO on Twitter.Questions to: #VES12

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