Using Social Media to Win at Life
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Using Social Media to Win at Life

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This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver. ...

This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.

The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.

More in: Career , Technology , Business
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Transcript

  • 1. Using Social Media to Win at Life. Derek Shanahan CCO at Foodtree@dshanahan // @foodtree
  • 2. 1. Who am I? 2. Who are you? 3. Win at Life? 4. What is Social Media? 5. Where to Start 6. Final Thoughts- Damien Hirst, For The Love Of God
  • 3. Who are you?(This wasnt me.) - Herald Sun, "Riot Romeo"
  • 4. Derek ShanahanFoodtree // www.foodtree.comChief Community Officer & Founder"Where is your food from?20 Something Bloggers // www.20SB.netChief Guru & Co-Founder19,000 blogging twenty-somethings?Stanford UniversityHuman-Computer Interaction - Herald Sun, "Riot Romeo"
  • 5. Raise your hands if you use... - http://www.flickr.com/photos/dpstyles/
  • 6. ...these social tools. - http://www.flickr.com/photos/dpstyles/
  • 7. Whats it mean to "Win at Life"? - http://www.flickr.com/photos/benramirez/
  • 8. Whats it mean to "Win at Life"? (not this) - http://explodingdog.com/title/ineedanewjob.html
  • 9. Whats it mean to "Win at Life"? (maybe this?) - http://explodingdog.com/title/itsmyfavoritejob.html
  • 10. Whats it mean to "Win at Life"?- http://www.flickr.com/photos/dexxus/
  • 11. Whats it mean to "Win at Life"? Reaching goals. A job you love. Tons of money. Happiness.- http://www.flickr.com/photos/dexxus/
  • 12. What is Social Media? Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When its finally done there is a surprise its not better. - Avinash Kaushik, Digital Marketing Evangelist @ Google(there is no secret or magic) - http://www.flickr.com/photos/dexxus/
  • 13. What is Social Media? The use of web-based and mobile technologies to turn communication into an interactive dialogue. - Wikipedia(boooooorinnnnng) - http://www.flickr.com/photos/dexxus/
  • 14. What is Social Media? Access to any insight, person, or opportunity imaginable. And pictures of kittens. - Derek Shanahan dshan.me / foodtree.com (me)(less boring) - http://www.flickr.com/photos/dexxus/
  • 15. Isnt Social Media a time waste? That depends...morning day night ...on how youre using social media.
  • 16. Who uses social media, anyway? At this point, about 4 out of 5 internet users. - Nielsen, 2011 - http://homestarrunner.com/
  • 17. Sidenote: Self-Identified SM Experts... ...should be eaten by mountain lions.
  • 18. Where doyou start?
  • 19. Start here. LinkedIn Niche Communities linkedin.com ning.com, socialgo.com Facebook Meetup facebook.com meetup.com Twitter Blog twitter.com wordpress.com blogger.com tumblr.com
  • 20. LinkedInA public resume.Likely a must have.Groups: listen, watch,then contribute.Network: the community is built for this.Status updates: industry news.
  • 21. LinkedIn #protipComplete and keep it updated.Write recommendations!Research jobs, industries, and people.Volunteer. Intern. Get experience.* *I got my first job this way. I hire this way.
  • 22. LinkedIn #protipStand out with a homepage or infographic!
  • 23. FacebookPeople you already know.More personal thanprofessional. Networkingat Thanksgiving?That said, most people get jobs from peoplethey know.Otherwise, not built for career stuff. Disclosure: Im not a fan of Facebook.
  • 24. Facebook #protipThe internet is forever.Learn your way around privacy settings.Logging out isnt really logging out.* *Theyre still tracking your internet use.
  • 25. TwitterThink of Twitter as a conversation between thepeople you find interesting.Behave as if you just walked up to that conversation, and might like tochat.When addressing someone, check out theirprofile & stream and say something relevant.
  • 26. TwitterIts kinda like were all emailing each other in public. That presents you with an opportunity to speak with someone you have no other connection to. Use that opportunity wisely.
  • 27. TwitterA conversation about nearly any topic.Its not about what you had for lunch.*Its about sharing ideas.And connecting with people based in interests. *unless you ate a unicorn.
  • 28. Twitter #protipDont waste your 140 characters.Dont auto-DM new followers.Dont overdo it; take real convos off twitter.Dont worry about follower numbers.
  • 29. Twitter #protipDo follow people who interest you.Do listen before you contribute.Do share and retweet great links.Do use @replies often.* *tweets that begin with @dshanahan are only seen by me + anyone following us both.
  • 30. NicheThis is the secret sauce of the internet.Join or apply to relevant communities.Then listen and watch.Then, contributemeaningfully.Give gifts.Gifts go a long way.
  • 31. NicheThere are 100‘s of 1000s of niche networks.All shapes and sizes.Interests. Causes. Location. Age. Anything.
  • 32. NicheFor twenty somethings, some suggestions. :)20 Something Bloggers - www.20sb.netBrazenCareerist - brazencareerist.com
  • 33. MeetupsTake the online offline. Meet people IRL.Because nothing replaces face-to-face.A chance to interviewbefore you interview.280,000 meetupsworldwideeach month.
  • 34. Meetups #protipReach out beforehand via Twitter & LinkedIn.Email is good. Twitter is better. No lunch.* *Mark Suster, VC - www.bothsidesofthetable.com
  • 35. BlogsThe word blog is irrelevant, what’s important is thatit is now common, and will soon be expected, thatevery intelligent person (and quite a fewunintelligent ones) will have a media platformwhere they share what they care about with theworld. - Seth Godin, Author sethgodin.typepad.com
  • 36. BlogsA living resume.A contribution toyour community.Forced learning; writing means thinking.A chance to interview before you interview.
  • 37. Blogs $0.00 www.wordpress.com www.blogger.com www.tumblr.com - http://www.flickr.com/photos/sprengben/
  • 38. Final ThoughtsQuit counting fans, followers and blog subscribers likebottle caps.Think, instead, about what you’re hoping to achieve withand through the community that actually cares about whatyou’re doing. - Amber Naslund brasstackthinking.com - http://www.flickr.com/photos/dexxus/
  • 39. Final ThoughtsSocial Media:Access to any insight, person, or opportunityimaginable.And pictures of kittens. - Derek Shanahan dshan.me / foodtree.com - http://www.flickr.com/photos/dexxus/
  • 40. Final Thoughts1. Get on LinkedIn, Facebook, Twitter2. Join niche communities.3. Listen, then contribute.4. Attend local meetups.5. Start a blog. - http://www.flickr.com/photos/altus/
  • 41. Not using social mediato get more out of lifeis the one andonly wayto do itwrong. - Derek Shanahan dshan.me / foodtree.com - http://www.flickr.com/photos/justinwkern/
  • 42. Thanks! Derek Shanahan, CCO Foodtree@dshanahan / @foodtreewww.dshan.me / derek@foodtree.comwww.slideshare.net/dshanahan - http://www.flickr.com/photos/altus/