Ethical Link Building

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  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta
  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta
  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta
  • Ethical Link Building

    1. 1. Advanced Blog Training – March 2012 Ethical Link Building For Your Company WebsiteDavid Foreman, Owner - dave@interactivelimited.comAnya Ciecierski, Manager - anya@interactivelimited.com
    2. 2. What Are Back Links? And Why Your Site Needs Them 1. Backlinks are hyper text links from external sites, or blogs on a subdomain that link into your site 2. Backlinks come from blog posts, directories, forums, comments, tweets etc. 3. Backlinks drive traffic and raise search engine rankings. 4. “Unethical” back-linking practices can get your site penalized. 2
    3. 3. Examples of Back Links:Links From Blogs Links From DirectoriesLinks From Comments
    4. 4. More Examples of Back Links: Links From Your Own BlogLinks From Social Mediaand From Profiles Links From Press Releases (be sure to use anchor text)
    5. 5. More Examples of Back Links:Ask For Links From:• Your Webmaster• Microsoft Case Studies• Charities your company contributes to• Banner ads that you buy and convert to text• Links from affiliated business, ISVs &Parent Companies
    6. 6. How To See Your Site’s Backlinks(And Spy On Your Competitor’s Backlinks) 1. Sign Up for a 30 Day Free Trial of OpenSiteExplorer.com by signing up for a Pro Membership of SEOMoz 2. This blog post shows you how to use Majestic SEO backlink tracker for free... http://blog.majesticseo.com/general/what-majesticseo-gives-you-for- free/
    7. 7. Using Open Site Explorer:http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
    8. 8. Avoid These Link Tactics• Paid links on unrelated sites• Spammy link directories,• Link networks or link farms• Excessive use of any one technique like comment spam, forum spam etc.• BUT -Don’t worry if you see unknown spammy back-links in your OpenSiteExplorer or MajesticSEO Reports 8
    9. 9. Building Backlinks is Vewy Twicky Backlink building is difficult to do correctly and it gets harder every year. If you want to learn how to do it hire a top notch SEO who will teach your staff. In most cases you will be better off hiring a firm to build your backlinks for you but you want to be very careful to use a company that builds only high quality links. Low quality links do help but they are not worth spending a lot of money or time on. 9
    10. 10. Want to more info about getting highsearch engine rankings?Contact:Anya Ciecierskianya@erpsoftwareblog.comPhone: 860-307-6804David Foremandave@interactivetlimited.comPhone: 888-800-0999

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