Ethical Link Building
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Ethical Link Building

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  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta
  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta
  • Increasing Paid Search Non-Brand spend by 100% resulted in significant increases in Paid Search revenue (except Atlanta)A halo effect indicates that Non-Brand Paid Search spend has a positive impact on Delta OTA and Delta.com revenue in all markets, and on Natural Search in Atlanta

Ethical Link Building Ethical Link Building Presentation Transcript

  • Advanced Blog Training – March 2012 Ethical Link Building For Your Company WebsiteDavid Foreman, Owner - dave@interactivelimited.comAnya Ciecierski, Manager - anya@interactivelimited.com
  • What Are Back Links? And Why Your Site Needs Them 1. Backlinks are hyper text links from external sites, or blogs on a subdomain that link into your site 2. Backlinks come from blog posts, directories, forums, comments, tweets etc. 3. Backlinks drive traffic and raise search engine rankings. 4. “Unethical” back-linking practices can get your site penalized. 2
  • Examples of Back Links:Links From Blogs Links From DirectoriesLinks From Comments
  • More Examples of Back Links: Links From Your Own BlogLinks From Social Mediaand From Profiles Links From Press Releases (be sure to use anchor text)
  • More Examples of Back Links:Ask For Links From:• Your Webmaster• Microsoft Case Studies• Charities your company contributes to• Banner ads that you buy and convert to text• Links from affiliated business, ISVs &Parent Companies
  • How To See Your Site’s Backlinks(And Spy On Your Competitor’s Backlinks) 1. Sign Up for a 30 Day Free Trial of OpenSiteExplorer.com by signing up for a Pro Membership of SEOMoz 2. This blog post shows you how to use Majestic SEO backlink tracker for free... http://blog.majesticseo.com/general/what-majesticseo-gives-you-for- free/
  • Using Open Site Explorer:http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
  • Avoid These Link Tactics• Paid links on unrelated sites• Spammy link directories,• Link networks or link farms• Excessive use of any one technique like comment spam, forum spam etc.• BUT -Don’t worry if you see unknown spammy back-links in your OpenSiteExplorer or MajesticSEO Reports 8
  • Building Backlinks is Vewy Twicky Backlink building is difficult to do correctly and it gets harder every year. If you want to learn how to do it hire a top notch SEO who will teach your staff. In most cases you will be better off hiring a firm to build your backlinks for you but you want to be very careful to use a company that builds only high quality links. Low quality links do help but they are not worth spending a lot of money or time on. 9
  • Want to more info about getting highsearch engine rankings?Contact:Anya Ciecierskianya@erpsoftwareblog.comPhone: 860-307-6804David Foremandave@interactivetlimited.comPhone: 888-800-0999