Marketing for Startups!In the beginning, no one cares.!     Well, your mom cares. !       But that’s about it.!
Shira Abel, CEO Hunter & Bard!We Optimize Your Marketing!      BEFORE	               AFTER	                     DOUBLED VI...
@shiraabel!              Agenda!              !    	  Layout options!              !     What NOT to do!              !   ...
@shiraabel!              Columns!
@shiraabel!              What NOT to do!
@shiraabel!              Must Have Plug-ins!              !     Login lock!              !     Wordpress SEO by Yoast!    ...
@shiraabel!              HOW TO GROW              YOUR              READERSHIP!
@shiraabel!     What is the GOAL of your blog?!       1!     Build thought leadership!              !       2!     Improve...
@shiraabel!    The	  Holy	  Trinity	  of	  Marke8ng	  Online	  	                         Earned Media / PR                ...
@shiraabel!    Sample Tactics (not in order)!    •    PR (Media Kit recommended)!   •    White papers / Case studies!    •...
@shiraabel!    Watch the Funnel!                  Acquisition – !              Learns About Product!                  Conv...
@shiraabel!              GROW A              COMMUNITY.              PEOPLE CAN SEE              WHEN YOU CARE.!
Hat tip:
@shiraabel!    Take Aways!    !   Marketing starts the second you have an idea for a product /        service / business! ...
@shiraabel!    References & Reads!    !    !   http://www.toprankblog.com/2010/04/goals-business-blogging/!    !   http://...
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WordPress What Ya Need to Know: Branded

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WordPress What Ya Need to Know: Branded

  1. 1. Marketing for Startups!In the beginning, no one cares.! Well, your mom cares. ! But that’s about it.!
  2. 2. Shira Abel, CEO Hunter & Bard!We Optimize Your Marketing! BEFORE   AFTER   DOUBLED VIEWS & REVENUE!
  3. 3. @shiraabel! Agenda! !    Layout options! !   What NOT to do! !   Plug-ins we like! !  How to grow your readership!
  4. 4. @shiraabel! Columns!
  5. 5. @shiraabel! What NOT to do!
  6. 6. @shiraabel! Must Have Plug-ins! !   Login lock! ! Wordpress SEO by Yoast! ! Statpress! !   Open external links in a new window! ! Outbrain! !   Google XML Sitemaps! ! Woopra! !   Sociable! !   Jetpack!
  7. 7. @shiraabel! HOW TO GROW YOUR READERSHIP!
  8. 8. @shiraabel! What is the GOAL of your blog?! 1! Build thought leadership! ! 2! Improve customer engagement! ! 3! Get media mentions & build SEO! Create an information communication 4! channel!
  9. 9. @shiraabel! The  Holy  Trinity  of  Marke8ng  Online     Earned Media / PR GOOD WRITING! SEO / Ads / Pull Marketing Affiliate
  10. 10. @shiraabel! Sample Tactics (not in order)! •  PR (Media Kit recommended)! •  White papers / Case studies! •  Facebook ! •  Peer review! •  Pinterest! •  Seeding posts! •  YouTube! •  Infographics! •  Twitter! •  Forum! •  Quora! •  E-book! •  LinkedIn! •  Webinars! •  Blogging! •  Community! •  Newsletter! •  Guest blogging ! •  Google+! •  Podcast! •  Blog commenting! •  Teleseminar! •  Games! •  Affiliate Marketing! •  Forums! •  Game elements (e.g. leader board, 80% signed up)!
  11. 11. @shiraabel! Watch the Funnel! Acquisition – ! Learns About Product! Conversion – ! Signs Up! Retention – ! Uses Product! WOM (Sharing)! Buys!
  12. 12. @shiraabel! GROW A COMMUNITY. PEOPLE CAN SEE WHEN YOU CARE.!
  13. 13. Hat tip:
  14. 14. @shiraabel! Take Aways! !   Marketing starts the second you have an idea for a product / service / business! !   Every tactic taken should be with a goal in mind! !   Social is more than just engagement – it’s listening and reacting to criticisms! !   Listen & respond, you’ll get a better product & happier customers! !   Opt-in is more powerful than push! !   Call to action gets you more ! !   Follow the trail to see where you’re losing people along the buying path! THANK YOU!
  15. 15. @shiraabel! References & Reads! ! ! http://www.toprankblog.com/2010/04/goals-business-blogging/! ! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly ! ! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A! ! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 ! ! http://www.youtube.com/watch?v=7QmCUDHpNzE ! ! http://www.youtube.com/watch?v=ZUG9qYTJMsI ! ! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  ! ! http://flowingdata.com/2011/09/18/yoda-pie-chart/ ! ! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay! ! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/! ! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final! ! Breakthrough Marketing Plans! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://blog.inner-active.com/2011/04/a-complete-list-of-app-stores-across-all-mobile-platforms/! ! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/! ! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/! ! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/! ! http://www.facebook-studio.com/! ! http://www.seomoz.org/blog/tracking-the-roi-of-social-media! ! http://marketingfortomorrow.com/tag/marketing-tone/ !

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