@shiraabel! Take Aways! ! Marketing starts the second you have an idea for a product / service / business! ! Every tactic taken should be with a goal in mind! ! Social is more than just engagement – it’s listening and reacting to criticisms! ! Listen & respond, you’ll get a better product & happier customers! ! Opt-in is more powerful than push! ! Call to action gets you more ! ! Follow the trail to see where you’re losing people along the buying path! THANK YOU!