How to create and promote a drupal anti ad block module
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This document discusses strategies for marketing software products and driving traffic. It compares direct sales versus using channels to reach customers. It also discusses using content marketing, search engine optimization, and social media integration to boost awareness and downloads. The document provides examples of how small changes like a name change or adding a viral element can significantly impact search engine rankings and download numbers.
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How to create and promote a drupal anti ad block module
- 1. Moshe Kaplan info@dsero.com http://www.dsero.com The Anti AdBlock Creators
- 3. Are You Aware of? http://www.justnaira.com/2012/02/google-retiring-adsense-for-domain.html http://www.eastbayexpress.com/92510/archives/2012/09/18/the-amazon-sales-tax-loophole
- 4. Strategy #1: Do It by Yourself SEO, PR Your Site Sales
- 5. Strategy #2: Use Channels SEO, PR Your Site Directory Sales
- 6. How Big Are You? Direct Sales Channels Development The same you used to Module customization for Time & Cost each store Store approval Software Quality The same you used to Community insights Time Tables You’re the boss Somebody else approves Analytics Full control No direct info what converts SEO $$$ High PageRank included Links to your site Awareness Shop in a street Shop in a mall Social Approval $$$ Existing community
- 8. And the Results #4 dSero Drupal Module #5 dSero WP Module #6 dSero WP Module #8 dSero Site
- 9. Assumptions…
- 10. High Level of Coding Keep on high coding standards Code for great performance
- 11. Getting Popular is a Tough Job! Popular New
- 12. More Versions, More Downloads
- 13. Does it worth that?
- 14. Really? Release 30/9/2012 23/9/2012 16/9/2012 9/9/2012 6.26 76,070 74,031 72,591 71,269 7.15 200,404 187,537 175,385 160,648
- 15. More Things to Think About
- 16. Just a Small Name Change… dSero Anti AdBlock for Google AdSense #1 with 2,207 downloads dSero AdBooster #6 with 730 downloads
- 17. Converting using a Pure Content Marketing Link Classic Content Marketing Bullets Categories
- 18. Notice the Signals The Fold
- 19. Bottom Line: It’s Plain Old SEO
- 20. Content Marketing Newspaper Paradigm: Sub Headings Value: Good Overview Features: Summarize features Proof: Demo links + Screenshots Credit: Maybe they will “retweet you”
- 22. Commercial vs. Non Commercial http://designbuildsource.com.au/commercial-property-sales-fall
- 23. Integrate Social to Your Solution
- 24. Viral Element Can Boost
- 25. Moshe Kaplan info@dsero.com http://www.dsero.com The Anti AdBlock Creators
Editor's Notes
- Why to host on drupal.orghttp://drupal.org/node/648898
- Coding standardshttp://drupal.org/coding-standards/#indentingHave a good performanceMinimize database callsUse cache when feasiblehttp://ventral.org/pareview/httpgitdrupalorgsandboxdsero1804756git
- http://docs.joomla.org/Extensions_name
- http://growingventuresolutions.com/blog/module-owners-how-make-your-module-description-useful
- Search: http://drupal.org/project/modules
- http://docs.joomla.org/Free_and_Commercial_extensions