How to create and promote a drupal anti ad block module

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How dSero implemented and promoted the Drupal Anti AdBlock Module that measures AdBlock usage, present analytics and enables Ad Recovery

How dSero implemented and promoted the Drupal Anti AdBlock Module that measures AdBlock usage, present analytics and enables Ad Recovery

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  • If loved this presentation you will probably will love our extension in the Drupal market: http://drupal.org/project/dsero_anti_adblock_for_google_adsense
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  • The module is currently available from our website: http://dsero.com and very soon from the drupal.org site as well.
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  • Why to host on drupal.orghttp://drupal.org/node/648898
  • Coding standardshttp://drupal.org/coding-standards/#indentingHave a good performanceMinimize database callsUse cache when feasiblehttp://ventral.org/pareview/httpgitdrupalorgsandboxdsero1804756git
  • http://docs.joomla.org/Extensions_name
  • http://growingventuresolutions.com/blog/module-owners-how-make-your-module-description-useful
  • Search: http://drupal.org/project/modules
  • http://docs.joomla.org/Free_and_Commercial_extensions

Transcript

  • 1. Moshe Kaplan info@dsero.com http://www.dsero.comThe Anti AdBlock Creators
  • 2. The Purchase Funnelhttp://www.dragonsearchmarketing.com/the-roi-of-awareness/
  • 3. Are You Aware of?http://www.justnaira.com/2012/02/google-retiring-adsense-for-domain.htmlhttp://www.eastbayexpress.com/92510/archives/2012/09/18/the-amazon-sales-tax-loophole
  • 4. Strategy #1: Do It by Yourself SEO, PR Your Site Sales
  • 5. Strategy #2: Use Channels SEO, PR Your Site Directory Sales
  • 6. How Big Are You? Direct Sales ChannelsDevelopment The same you used to Module customization forTime & Cost each store Store approvalSoftware Quality The same you used to Community insightsTime Tables You’re the boss Somebody else approvesAnalytics Full control No direct info what convertsSEO $$$ High PageRank included Links to your siteAwareness Shop in a street Shop in a mallSocial Approval $$$ Existing community
  • 7. SEO for Example
  • 8. And the Results #4 dSero Drupal Module #5 dSero WP Module #6 dSero WP Module #8 dSero Site
  • 9. Assumptions…
  • 10. High Level of CodingKeep on high coding standardsCode for great performance
  • 11. Getting Popular is a Tough Job!Popular New
  • 12. More Versions, More Downloads
  • 13. Does it worth that?
  • 14. Really?Release 30/9/2012 23/9/2012 16/9/2012 9/9/2012 6.26 76,070 74,031 72,591 71,269 7.15 200,404 187,537 175,385 160,648
  • 15. More Things to Think About
  • 16. Just a Small Name Change… dSero Anti AdBlock for Google AdSense #1 with 2,207 downloads dSero AdBooster #6 with 730 downloads
  • 17. Converting using a Pure Content Marketing Link Classic Content Marketing Bullets Categories
  • 18. Notice the Signals The Fold
  • 19. Bottom Line: It’s Plain Old SEO
  • 20. Content Marketing Newspaper Paradigm: Sub Headings Value: Good Overview Features: Summarize features Proof: Demo links + Screenshots Credit: Maybe they will “retweet you”
  • 21. New or Existing?http://www.bizarremedical.com/could-apes-really-take-over-the-world-possible-threats-to-humanity/
  • 22. Commercial vs. Non Commercialhttp://designbuildsource.com.au/commercial-property-sales-fall
  • 23. Integrate Social to Your Solution
  • 24. Viral Element Can Boost
  • 25. Moshe Kaplan info@dsero.com http://www.dsero.comThe Anti AdBlock Creators