Moshe Kaplan                       info@dsero.com                 http://www.dsero.comThe Anti AdBlock Creators
The Purchase Funnelhttp://www.dragonsearchmarketing.com/the-roi-of-awareness/
Are You Aware of?http://www.justnaira.com/2012/02/google-retiring-adsense-for-domain.htmlhttp://www.eastbayexpress.com/925...
Strategy #1: Do It by Yourself   SEO, PR   Your Site      Sales
Strategy #2: Use Channels   SEO, PR   Your Site   Directory     Sales
How Big Are You?                   Direct Sales           ChannelsDevelopment        The same you used to   Module customi...
SEO for Example
And the Results         #4 dSero Drupal Module         #5 dSero WP Module         #6 dSero WP Module         #8 dSero Site
Assumptions…
High Level of CodingKeep on high coding standardsCode for great performance
Getting Popular is a Tough Job!Popular               New
More Versions, More Downloads
Does it worth that?
Really?Release   30/9/2012   23/9/2012   16/9/2012   9/9/2012  6.26     76,070     74,031      72,591      71,269  7.15   ...
More Things to Think About
Just a Small Name Change… dSero Anti AdBlock for Google AdSense                  #1 with 2,207 downloads                  ...
Converting using a Pure  Content Marketing                      Link           Classic Content Marketing                  ...
Notice the Signals       The Fold
Bottom Line: It’s Plain Old SEO
Content Marketing   Newspaper Paradigm: Sub Headings   Value: Good Overview   Features: Summarize features   Proof: De...
New or Existing?http://www.bizarremedical.com/could-apes-really-take-over-the-world-possible-threats-to-humanity/
Commercial vs. Non Commercialhttp://designbuildsource.com.au/commercial-property-sales-fall
Integrate Social to Your Solution
Viral Element Can Boost
Moshe Kaplan                       info@dsero.com                 http://www.dsero.comThe Anti AdBlock Creators
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How to create and promote a drupal anti ad block module

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How dSero implemented and promoted the Drupal Anti AdBlock Module that measures AdBlock usage, present analytics and enables Ad Recovery

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  • If loved this presentation you will probably will love our extension in the Drupal market: http://drupal.org/project/dsero_anti_adblock_for_google_adsense
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  • The module is currently available from our website: http://dsero.com and very soon from the drupal.org site as well.
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  • Why to host on drupal.orghttp://drupal.org/node/648898
  • Coding standardshttp://drupal.org/coding-standards/#indentingHave a good performanceMinimize database callsUse cache when feasiblehttp://ventral.org/pareview/httpgitdrupalorgsandboxdsero1804756git
  • http://docs.joomla.org/Extensions_name
  • http://growingventuresolutions.com/blog/module-owners-how-make-your-module-description-useful
  • Search: http://drupal.org/project/modules
  • http://docs.joomla.org/Free_and_Commercial_extensions
  • Transcript of "How to create and promote a drupal anti ad block module"

    1. 1. Moshe Kaplan info@dsero.com http://www.dsero.comThe Anti AdBlock Creators
    2. 2. The Purchase Funnelhttp://www.dragonsearchmarketing.com/the-roi-of-awareness/
    3. 3. Are You Aware of?http://www.justnaira.com/2012/02/google-retiring-adsense-for-domain.htmlhttp://www.eastbayexpress.com/92510/archives/2012/09/18/the-amazon-sales-tax-loophole
    4. 4. Strategy #1: Do It by Yourself SEO, PR Your Site Sales
    5. 5. Strategy #2: Use Channels SEO, PR Your Site Directory Sales
    6. 6. How Big Are You? Direct Sales ChannelsDevelopment The same you used to Module customization forTime & Cost each store Store approvalSoftware Quality The same you used to Community insightsTime Tables You’re the boss Somebody else approvesAnalytics Full control No direct info what convertsSEO $$$ High PageRank included Links to your siteAwareness Shop in a street Shop in a mallSocial Approval $$$ Existing community
    7. 7. SEO for Example
    8. 8. And the Results #4 dSero Drupal Module #5 dSero WP Module #6 dSero WP Module #8 dSero Site
    9. 9. Assumptions…
    10. 10. High Level of CodingKeep on high coding standardsCode for great performance
    11. 11. Getting Popular is a Tough Job!Popular New
    12. 12. More Versions, More Downloads
    13. 13. Does it worth that?
    14. 14. Really?Release 30/9/2012 23/9/2012 16/9/2012 9/9/2012 6.26 76,070 74,031 72,591 71,269 7.15 200,404 187,537 175,385 160,648
    15. 15. More Things to Think About
    16. 16. Just a Small Name Change… dSero Anti AdBlock for Google AdSense #1 with 2,207 downloads dSero AdBooster #6 with 730 downloads
    17. 17. Converting using a Pure Content Marketing Link Classic Content Marketing Bullets Categories
    18. 18. Notice the Signals The Fold
    19. 19. Bottom Line: It’s Plain Old SEO
    20. 20. Content Marketing Newspaper Paradigm: Sub Headings Value: Good Overview Features: Summarize features Proof: Demo links + Screenshots Credit: Maybe they will “retweet you”
    21. 21. New or Existing?http://www.bizarremedical.com/could-apes-really-take-over-the-world-possible-threats-to-humanity/
    22. 22. Commercial vs. Non Commercialhttp://designbuildsource.com.au/commercial-property-sales-fall
    23. 23. Integrate Social to Your Solution
    24. 24. Viral Element Can Boost
    25. 25. Moshe Kaplan info@dsero.com http://www.dsero.comThe Anti AdBlock Creators

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