• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Vivogig: Fan engagement and content sharing for bands, venues, festivals and brands
 

Vivogig: Fan engagement and content sharing for bands, venues, festivals and brands

on

  • 651 views

Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world.

Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world.

Add fan photos to your band website, run "best photo" contests, expose your band or brand to potential new fans everywhere!

Statistics

Views

Total Views
651
Views on SlideShare
644
Embed Views
7

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 7

http://www.twylah.com 6
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Vivogig: Fan engagement and content sharing for bands, venues, festivals and brands Vivogig: Fan engagement and content sharing for bands, venues, festivals and brands Presentation Transcript

    • all  together  now.  
    • Content  Sharing   Evolu&on  of  communica&on   Books   Magazines   Blogs   Twi>er   Photo-­‐sharing   1  Year   1  week   1  Day   1  Minute   1  Second   Evolu&on  of  photography   Dry  Plates   Film   Digital   Mobile  
    • What’s  wrong  with  photo-­‐sharing   The  current  reliance  on  #hashtagging  requires  users  to  know  who  the  band  is,  how  to  spell  the   band’s  name  and  remember  to  hashtag  the  band,  never  mind  the  venue/fesCval.     The  below  examples  show  how  current  photo-­‐sharing  feeds  can  be  spammed  and/or  inaccurate.  
    • Vivogig  is  a  fan  engagement  plaMorm  focused  on  intelligent  and  correct  fan  photography.  Vivogig  makes  user  content  available  to  all  parCes,  from  fans  to  bands,  venues  and  fesCvals  to  brands  and  media  companies  so  that  everyone  can  benefit  from  the  mutual  creaCon  that  happens  at  concerts  all  around  the  world.   •  Shared  experiences   •  Band  discovery   •  Focused  content  channel   •  Relevant  and  engaging   •  Content  distribuCon  through  API  
    • How  it  works   Vivogig  cross-­‐references  users’  geo-­‐locaCon  and  Cme  with  an  event  database  to  work  out  who’s  onstage.     This  means  that  photos  are  accurately  tagged  without  the  fan  having  to  type  or  #hashtag  anything.     =  Less  spam  and  more  accurate  crowd  photography  taken  by  real  fans  in  the  venue  at  the  Cme  of  the  show.   SGIIT  Shoot   Select  show   Tag  band   Share  to  social     Photo  in  stream  
    • Less  Spam     By  verifying  the  Cme  and  locaCon  of  the  show  against  user  photos,  less  spam  is  included  in  the  stream.     The  below  example  shows  Instagram  photos  tagged  with  #AWOLNATION  during  the  band’s  2012  tour.  
    • Proof  of  concept   Vivogig  has  had  two  very  successful  early  test  cases,  proving  that,  even  with  limited  access  (web  and  iPhone   only,  respecCvely),  a[endees  became  users  at  very  high  rates  and  generated  lots  of  compelling  content.       This  proves  that  when  vivogig  is  integrated  into  the  fesCval/venue/band  markeCng  and  media,  high  volumes   of  accurate  content  is  created  by  passionate  and  engaged  fans.     Web  Only     iOs  Only     Fun  Fun  Fun  Fest   SXSW  Party   2.5%  Conversion   15%  Conversion  
    • Demographic  Targe&ng   Through  user  data  and  brand  preferences,  vivogig  can  offer  sponsors  very  targeted  campaigns,  creaCng  new   revenue/upselling  opportuniCes  for  bands,  venues,  fesCvals  etc.   mini   Vivogig  injects  brand  into  the  creator  to  consumer  content  transacCon.   FANS  AT  SHOW   FANS  AT  HOME   creators   consumers  
    • Branding  Opportuni&es   Through  vivogig,  bands,  fesCvals  and  venues  can  offer  a  sponsor  exposure  through  in-­‐app,  website  and   social  sharing  logos.  This  creates  a  dynamic  way  to  create  or  deepen  brand  relaConships  and  generate   addiConal  revenue.   *  Mini  is  not  an  ongoing  sponsor  of  vivogig.    In-­‐app  branding   Web  branding   Social  sharing  branding  
    • Content  Distribu&on   Vivogig  can  power  band  websites,  media  companies  and  music  technology  plaMorms  through  the  self-­‐ service  API  and  widgets.     Simple    and  free  band  widgets*  can  be  generated  (like  YouTube  videos)  at  www.vivogig.com/bandpage.html   to  bring  fan  photos  directly  onto  musicians’  websites.   Real  Cme  updaCng   *Contact  info@vivogig.com  for  pricing  informaCon  for  more  involved  (contesCng,  voCng  etc.)  implementaCons.    
    • Photo  Contes&ng   Photo  contests  create  a  viral  Ce  between  the  users  and  the  bands,  fesCval,  venue,  brand  and/or  sponsor,   generate  promoConal  content  and  drive  traffic  and  discovery.     “Best  photo”  contests  are  based  on  total  user  votes.  The  photo  with  the  most  votes  at  the  end  of  the   compeCCon  wins  prizes  like  band  experiences,  merch,  sponsor  products,  VIP  Cckets  and  more.   Entrants  drive  their  friends  and  family   to  host  site  (vivogig.com,  fesCval  or   100   brand  site)  to  vote  on  their  photos.     These  new  voters  are  then  exposed  to   new  music,  brand  messages  or  offers.    
    • Include  vivogig  in  your  marke&ng  and  fan  engagement  plan    and  let  your  most  passionate  followers  spread  your  shows  to  their  followers,  friends    and  family  and  grow  your  audience  without  doing  anything  but  sending  a  few  tweets.    
    • Press   ! ! ! Yahoo HYPEB OT Venture Beat GIGA OM NPR