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Brand Yourself Online
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Brand Yourself Online



Establish a personal brand online to leverage success in your journalism career.

Establish a personal brand online to leverage success in your journalism career.



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    Brand Yourself Online Brand Yourself Online Presentation Transcript

    • Brand Yourself Online Establish a personal brand online to leverage success in your journalism career Dave Sennerud [email_address] www.davesennerud.com
    • A Branding Experiment
      • For which soft drink would you reach?
    • Brand or Generic?
      • Which do you prefer?
    • Brand or Generic?
      • Which would an editor/employer prefer?
    • What is a brand?
      • To give a product a distinctive identity.
    • Qualities of a brand
      • World’s fastest production sedan
      • 556 HP with a supercharged V8
      • 0-60 MPH in 3.9 seconds
      • Cadillac: The Mark of Leadership
      • Other qualities shown in video?
      • If you were to write an ad about yourself, what would you say?
    • What is your brand?
      • It’s not a dirty word.
      • It’s definitely better than generic.
      • If you don’t, others have control.
    • Leave a digital footprint
      • DigiDave says:
      • When we say “brand,” what it really means is to live parts of your life online.
        • Be findable
        • Show your personality
        • Be yourself
    • A job market in chaos
      • A recent article in Fast Company says that because of technology and globalization, it’s becoming harder to predict future.
      • Era of long careers is dead.
      • Avg. job tenure : 4.4 years
    • You need to tell your story
      • “ We don’t have jobs; we have opportunities.”
      • - Seth Godin
    • Before you begin …
      • You must have a quality product to succeed.
    • 1. Find out who you are
      • What is it that makes you unique AND valuable?
        • Personality
        • Aptitudes
        • Talents
        • Skills
        • Knowledge
        • Interests
        • Experience
    • 2. Find your niche
      • Identify a relevant topic you can own
      • Position yourself as an expert.
      • Can have multiple niches.
    • 3. Do your research
      • Be informed about news relevant to your niche.
      • Find influential people in your niche.
      • Own your niche.
    • 4. Establish a searchable identity
      • Use your real name.
      • Decide on one form of it.
      • Use one avatar or image.
      • Be consistent across sites.
      • Own your domain name.
      • Show your work.
      • Participate in the conversation.
    • 5. Create a personal branding toolkit
      • Foster a Twitter identity
      • Join social networks.
      • Join a professional network.
      • Create a blog.
      • Develop an online portfolio.
      • Explore other tools.
    • Tool 1: Twitter
      • Helps establish your expertise.
      • Helps to find valuable contacts.
      • Send well-crafted #tweets with #keywords and #hashtags to increase visibility.
      • Sharing is caring.
      • It’s (mostly) not about you.
    • Tool 2: Social networks
      • Facebook , Google Plus
      • Best to separate personal and professional.
      • Check your privacy settings.
      • Write on others’ walls.
      • Share journalistic content.
      • What does it say about you?
      • New networks, too.
    • Tool 3: LinkedIn
      • It’s not just about who YOU know – it’s about who they know and who knows you.
      • Add sites and social media links.
      • Write recs, get recs.
      • Join groups.
      • Check jobs.
      • Update regularly.
      • Stay in touch.
    • Tool 4: A blog
      • Blogs help establish your expertise.
      • Shows initiative, talent and passion.
      • Have something to say.
    • Blog platforms
      • Wordpress
      • Blogger
      • Weebly
      • Squarespace
      • Others?
    • Tool 5: Your online portfolio
      • The Web is an online talent pool.
      • Establishes your “home base” online.
      • Provide a landing page that tells who you are.
      • In addition to printed resume and cover letter.
      • Should have resume (PDF, too).
      • Show off your best work (multimedia).
      • Own your domain name.
      • Mark Luckie , Meranda Watling, Nick Trost
    • Tool 6. Network
      • It’s not quid pro quo; it’s “giver’s gain.”
      • Open avenues of communication online.
      • Participate in online chats - #wjchat, #journchat
      • Helps build trust.
      • Seek input and advice.
      • Relationships = Opportunity
    • Tool 7. Other tools
      • Email signature
      • Klout
      • Google Alerts
      • Online Business Cards
    • Set up an action plan
      • Small steps lead to success.
      • It takes time.
      • Don’t hard sell.
      • Set up a daily task sheet with goals.
      • Find 5 new people to connect with every day online.