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Mike Slides

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Slides by Mike Grzymkowski of IdeaMill, who presented at the 2-26-09 Event "Get a Plan: Online Social Media & the Arts."

Slides by Mike Grzymkowski of IdeaMill, who presented at the 2-26-09 Event "Get a Plan: Online Social Media & the Arts."

Published in: Business

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Transcript

  • 1. Social Media & Your Org(anism) ;‐)
  • 2. Social Media & Your Org(anism) ;‐)
  • 3. Social Media & Your Org(anism) ;‐)
  • 4. People  Who Need People Are the Luckiest People In the World
  • 5. People  Who Need People Are the Luckiest People In the World
  • 6. People  Who Need People Are the Luckiest People In the World
  • 7. People  Who Need People Are the Luckiest People In the World
  • 8. People  Who Need People Are the Luckiest People In the World
  • 9. Old Media Never Die
  • 10. Consumer Perspectives Positive Impression of Ads in Traditional Media 56% Negative Impression of Ads in Traditional Media 13% Positive Impression of Ads in Digital Media 31% Negative Impression of Ads in Digital Media 21% Trust Ads 55% Trust Blogs 66%
  • 11. Consumer Perspectives Positive Impression of Ads in Traditional Media 56% Negative Impression of Ads in Traditional Media 13% Positive Impression of Ads in Digital Media 31% Negative Impression of Ads in Digital Media 21% Trust Ads 55% Trust Blogs 66%
  • 12. Consumer Perspectives Positive Impression of Ads in Traditional Media 56% Negative Impression of Ads in Traditional Media 13% Positive Impression of Ads in Digital Media 31% Negative Impression of Ads in Digital Media 21% Trust Ads 55% Trust Blogs 66%
  • 13. Consumer Perspectives Positive Impression of Ads in Traditional Media 56% Negative Impression of Ads in Traditional Media 13% Positive Impression of Ads in Digital Media 31% Negative Impression of Ads in Digital Media 21% Trust Ads 55% Trust Blogs 66%
  • 14. Social Media Characteristics Consumer Driven Experience Easy Connection to a Vast and Diverse Audience Small #s of Sticky Connections Large # of Once‐and‐Done Connections
  • 15. Social Media Characteristics Consumer Driven Experience Easy Connection to a Vast and Diverse Audience Small #s of Sticky Connections Large # of Once‐and‐Done Connections
  • 16. Social Media Characteristics Consumer Driven Experience Easy Connection to a Vast and Diverse Audience Small #s of Sticky Connections Large # of Once‐and‐Done Connections
  • 17. Social Media Characteristics Consumer Driven Experience Easy Connection to a Vast and Diverse Audience Small #s of Sticky Connections Large # of Once‐and‐Done Connections
  • 18. Engaging 
  • 19. Levels of Engagement
  • 20. What is My Org’s Idea • What is our Content? • What Human Essential do we offer Our Audience? • What great new way can we engage Our Audience? Collaborate? – Share? – Inspire? – Entertain? – Co‐Promote? – Surprise? – Scoop? – Reveal? – Teach? –
  • 21. ideamill.com/social twitter: grzym

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