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Slides from Amy Kline of MCG Jazz, for the 2-26-09 Presentation "Get a Plan: Online Social Media & the Arts."

Slides from Amy Kline of MCG Jazz, for the 2-26-09 Presentation "Get a Plan: Online Social Media & the Arts."

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    Amy Slides Amy Slides Presentation Transcript

    • Traditional Uses of Social Media Amy Constantine-Kline Customer Relations Manager, MCG Jazz
    • “ Social Networks in Plain English” CommonCraft.com http://www.vimeo.com/1083838
      • Businesses use social media to get in touch with or communicate with their audience.
      • My Basics:
        • Social network
          • Myspace
          • Facebook
          • LinkedIn
        • Photo & Video Sharing
          • Can be done on most of the social networking sites
          • Youtube
          • Flickr
          • Vimeo
        • Microblogging
          • Twitter
          • Jaiku
      • To quote Bobby Johnson, Chief Engineer of Facebook, social media is about putting “The Power of Trusted Referrals” to work
    • Myspace vs. Facebook vs. LinkedIn
      • Not mutually exclusive
      • Used very differently by different groups
      • "LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar" – LinkedIn CEO Reid Hoffman
        • Social networks
          • Myspace
          • Facebook
          • LinkedIn
    • Myspace
      • Myspace works well as an extension of your website and a great place to house media if your own site can’t
          • Great for musicians, artists, etc.
          • MCG Youth students tell us that the place to be is still Myspace.
          • Allows for HTML to manipulate your page to look like your website
    •  
    •  
    • Facebook
        • Facebook works well for developing conversations between friends & fans
          • Pages vs. groups
            • Pages allow for apps and are searchable on Google
            • Pages can be advertised on Facebook
            • Groups allow fans to invite other fans to join the group
            • Groups only allow up to 5000 members; pages allow for unlimited fans.
    • Facebook Group
    • Facebook Page
    • LinkedIn
        • LinkedIn is meant connect you to others who share common business interests
          • Members that work for the same company or share similar business goals or interests can form groups
          • Great forum to ask business-related questions
          • LinkedIn Polls – free to poll your contacts or ask the LinkedIn population using a pay-per-response format
    • Video Sharing
      • Short-attention span theatre – 3 – 5 minute videos showcasing your work
      • Flip Video Cameras are a fun, cheap tool to help you get started creating videos to post
      • Youtube is the most common site although Blip.tv is making a fight for the #1 spot
        • MCG Jazz has a Youtube channel where we post concert & master class footage
      • Myspace & Facebook also host video and have their own players
        • MCG shares video on Facebook, but it is more casual video of audience surveys at events, staff goofing off, parties, etc.
      • Vimeo has a great, clean look and is considered the leader in HD video
    • Photo Sharing
      • Facebook is now the #1 photo sharing site. Facebook Photos has more than double the unique visitors as Flickr.
    • Photo Sharing
        • Facebook has limitations on photo: no editing capabilities
        • & a limit on how many photos you can post
        • Facebook does allow for photo tags, letting your friends & fans know when they are in a photo that you have posted.
      • MCG has a “pro” account on Flickr. For $24.95 per year it allows you unlimited space.
        • MCG uses Flickr to host / share our TV spots, press photos as well as all event photos.
          • A combination of both our Facebook photos & Youtube videos
        • CAPA Columbus photo contest
          • Flickr group was already using the venues.
          • I just asked for their photo submissions
            • 200 photos received
            • Prizes: free tickets to upcoming shows and photo credit
            • All submissions can be viewed here: http://capaphotocompetition.ning.com/
            • Winners can be viewed at http://www.capa.com/columbus/news/photo_competition_winners.php
    • Twitter
      • Unsure of whether my Twitter followers are an MCG audience or my personal audience
      • A great place to share breaking news & offers
        • Comps & discount offers
        • Contests
      • A great place to find breaking news & assistance
        • If I need technical help, I ask Twitter first
      • Twitter has become an extension of me. I speak in my own voice & hope that my voice conveys the mission of MCG Jazz
    • Costs Associated with Social Media
      • Pro memberships on some sites will run you between $20 - $100 per year
        • Flickr - $24.95 per year
        • Vimeo Plus - $59.95 per year
      • Advertising your group on Facebook
        • CAPA -- $200 “bought” me 50+ new members
        • MCG Jazz - $17.50 “bought” me 20 members
      • Biggest commitment is your time.
        • Keeping everything current and interesting is challenging, especially during your off-season
    • What’s next & how does it grow?
      • Training our current audience
        • How to renew online
        • Tied to a social media training
      • Reaching our new audience
        • Add our social networks to all of our print materials, websites & eblasts
        • Host social networking events at our venue
      • Niche Sites
        • Jazz Vision
        • Pittsburgh Jazz Network
    • Fun Tools to Enhance Your SocMed Experience
      • Twitter.grader & Facebook.grader – Find your ranking among the top users
      • Twitter Karma – Who you’re following vs. who’s following you
        • Great when your Tweet stream becomes too congested.
      • Causes App – Create a Cause for your Facebook page, find supporters & raise money
      • Profile.to – Creates a short, easy-to-remember address for your Facebook page
        • http://companies.to/MCGJazz
      • StumbleUpon
        • Add your company site to allow other stumblers to find you