Naked Truth About Inbound Marketing - Webinar

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Watch the video here: http://www.onpath.com/webinar/nakedtruthmarketing/

We’ve all heard the hype and promise that inbound marketing is the Holy Grail to lead generation. But is it really? Join us for 29 minutes as Darryl Praill (Host, OnPath) and Ardath Albee (CEO, Marketing Interactions) discuss the naked truth about inbound
marketing and how to push more qualified leads into the sales funnel.

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Naked Truth About Inbound Marketing - Webinar

  1. 1. Tuesday December 04, 2012 @ 3:00pm EST Live Webinar Darryl Praill Ardath Albee Host CEO OnPath Business Solutions Marketing Interactions © 2012. All Rights Reserved. OnPath Business Solutions Inc ®
  2. 2. Introductions and LogisticsViewer Window Control Panel Twitter Comments: #inboundmarketing
  3. 3. Darryl Praill, OnPath Business Solutions Darryl Praill Host OnPath Business Solutions Twitter: @ohpinion8ted Email: darryl.praill@onpath.com Website: www.onpath.com
  4. 4. Ardath Albee, Marketing Interactions Ardath Albee CEO Marketing Interactions Twitter: @ardath421 Email: ardath@marketinginteractions.com Website: www.marketinginteractions.com
  5. 5. Naked Truth About Inbound Marketing Twitter Comments: #inboundmarketing
  6. 6. Naked Truth About Inbound Marketing Question 1: Can you trace inbound marketing leads back to the money? Twitter Comments: #inboundmarketing
  7. 7. Naked Truth About Inbound Marketing Question 2: Is it better to buy a targeted list instead of relying on inbound leads? Twitter Comments: #inboundmarketing
  8. 8. Naked Truth About Inbound Marketing Question 3: Why should inbound leads be qualified before they go to sales? Twitter Comments: #inboundmarketing
  9. 9. Naked Truth About Inbound Marketing Question 4: What percentage of inbound leads leak out of the funnel? Twitter Comments: #inboundmarketing
  10. 10. Naked Truth About Inbound Marketing Question 5: How much time are you wasting on inbound leads that never close? Twitter Comments: #inboundmarketing
  11. 11. Darryl sDarryl’s Final Thoughts Don’t let the label confuse you: Inbound is only half of the story • It’s more than just inbound activity – that’s only the Top of the Funnel • You need an integrated marketing strategy and tactics – inbound, outbound, t t b tt tb d top-to-bottom sales f l funnel coverage l • Map your tactics to your Buyer personas, profiles and journey • Implement and execute an integrated marketing plan Twitter Comments: #inboundmarketing
  12. 12. Ardath sArdath’s Final Thoughts Don’t let the label pull you off course: • Design content to attract the type of buyer you need • Allow buyer engagement to guide marketing choices • C t experiences your b Create i buyers fi d valuable find l bl Direction should not be the main criteria for evaluation. Twitter Comments: #inboundmarketing
  13. 13. Recorded Version Get the recorded version of this event next week: www.onpath.com/webinarlibrary th / bi lib Next Event January 2013 y
  14. 14. Questions / Comments? Control Panel Twitter Comments: #inboundmarketing
  15. 15. Contact Information www.onpath.com www onpath com Darryl Praill Ardath Albee OnPath Business Solutions Marketing Interactions Twitter: @ohpinion8ted tte @o p o 8ted Twitter: @ardath421 Email: darryl.praill@onpath.com Email: ardath@marketinginteractions.com Website: www.onpath.com Website: www.marketinginteractions.com Twitter Comments: #inboundmarketing
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