Social Media Lead Generation - Webinar


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Trying to find sales prospects for lead generation across the social media landscape can be like trying to find a needle in a haystack. Without the right strategies and tools you can filter through a lot of noise before finding anything useful. Some people say that social media is a big waste of time because it doesn't produce a quantifiable ROI. Others say that social media has the same value and ROI like trust and loyalty. What’s a cowboy or cowgirl to do?

Join us for 29 minutes as Darryl Praill (Host, OnPath), Robert Wynne (President, Wynne Communications) and Jim Sterne (Author, Social Media Metrics) discuss the blunt truth about social media and 3 ways you can use social media to tie-down some hot prospects.

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Social Media Lead Generation - Webinar

  1. 1. Thursday September 27, 2012 @ 3:00pm EST Live Webinar Darryl Praill Robert Wynne Jim Sterne Domanski Host Partner Author, Social Media Metrics OnPath Business Solutions Wynne Communications Target Marketing © 2012. All Rights Reserved. OnPath Business Solutions Inc ®
  2. 2. Introductions and LogisticsViewer Window Control Panel Twitter Comments: #socialrodeo
  3. 3. Darryl Praill, OnPath Business Solutions Darryl Praill Host OnPath Business Solutions Twitter: @ohpinion8ted Email: Website:
  4. 4. Robert Wynne, Wynne Communications Robert Wynne Partner Wynne Communications Twitter: @robwynne Email: Website:
  5. 5. Jim Sterne Target Marketing Sterne, Jim Sterne Author, Social Media Metrics Target Marketing Twitter: @jimsterne Email: Website:
  6. 6. Social Media Rodeo Question 1: Is social media a waste of time? Twitter Comments: #socialrodeo
  7. 7. Social Media Rodeo Question 2: How are some companies using social media to generate sales leads? Are they A th good leads or just noise? dl d j t i ? Twitter Comments: #socialrodeo
  8. 8. Social Media Rodeo Question 3: How are some companies monitoring social media comments and trends? Should th b th ? Sh ld they bother? Twitter Comments: #socialrodeo
  9. 9. Social Media Rodeo Question 4: What are the best ways to engage with prospects using social media? Should you engage to sell or for brand awareness? Should you engage at all? Twitter Comments: #socialrodeo
  10. 10. Social Media Rodeo Question 5: How do you measure the ROI of social media? Can C you measure it? I it worth measuring? Is th i ? Twitter Comments: #socialrodeo
  11. 11. Social Media Rodeo Robert s Robert’s Final Thoughts 1. Social Media is a waste of time for public relations. 2. Reporters dont like to be pitched on FB, LinkedIn or Twitter. Email is preferred, then phone. 3. All of my major placements came from email pitches or personal contacts. 4. 4 Whats more important - a bunch of Likes and Followers or a big story Followers, in the Wall Street Journal? 5. Online Social Media needs to be replaced with Real Social Media .... in Person. Twitter Comments: #socialrodeo
  12. 12. Social Media Rodeo Jim s Jim’s Final Thoughts 1. Monitor your name, competitors and industry 2. Participate only if you have specific goals 3. Dont get wound up by Followers or Likes 4. Social can work for direct response and Branding p g 5. Transparency & Authenticity trump Quantity Twitter Comments: #socialrodeo
  13. 13. Recorded Version Get the recorded version of this event next week: th / t lib Next Event October 25, 2012 ,
  14. 14. Questions / Comments? Control Panel Twitter Comments: #socialrodeo
  15. 15. Contact Information www onpath com Darryl Praill Robert Wynne OnPath B i O P th Business Solutions S l ti Wynne Communications W C i ti Twitter: @ohpinion8ted Twitter: @robwynne Email: Email: Website: Website onpath com Website: Website nnepr com Jim Sterne Target Marketing Twitter: @jimsterne Email: g g Website: Twitter Comments: #socialrodeo