Google AdWords for Dummies - Webinar
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Google AdWords for Dummies - Webinar

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Watch the recording here: http://bit.ly/19c20Md ...

Watch the recording here: http://bit.ly/19c20Md

Featuring Howie Jacobson, Author AdWords for Dummies. Google AdWords lets every business from small online stores to Fortune 500 companies create targeted, cost-efficient advertising campaigns on search engines. This webinar will help you turn clicks into cash by attracting the right visitors to your website. You’ll learn how to navigate through Google AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!

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Google AdWords for Dummies - Webinar Google AdWords for Dummies - Webinar Presentation Transcript

  • Darryl Praill Howie JacobsonDarryl Praill Host OnPath Business Solutions Howie Jacobson Author AdWords For Dummies Twitter @ohpinion8ted Twitter @askhowie
  • Introductions and LogisticsIntroductions and Logistics Twitter Comments: #adwordswebinar
  • Today’s AgendaToday s Agenda Introductions ● How to conduct quick and free research H f h h h h l● How to craft a message that cuts through the clutter ● How to bid on keywords without breaking the bank ● How to improve your landing page to maximize conversionsHow to improve your landing page to maximize conversions ● How to track results and get a higher ROI Q&A Twitter Comments: #adwordswebinar Q&A
  • Darryl Praill, OnPath Business SolutionsDarryl Praill, OnPath Business Solutions Darryl Praill Host, OnPath Business Solutions Twitter @ohpinion8ted Darryl.Praill@OnPath.com OnPath comOnPath.com
  • Howie Jacobson, AdWords for DummiesHowie Jacobson, AdWords for Dummies Howie Jacobson Author, AdWords for Dummies Twitter @askhowie Howie@askhowie.com AskHowie comAskHowie.com
  • Poll QuestionPoll Question Bi t AdW d Ch ll ?Biggest AdWord Challenge? Twitter Comments: #adwordswebinar
  • Google AdWords For DummiesGoogle AdWords For Dummies #1 F R h#1. Free Research Twitter Comments: #adwordswebinar
  • 3 Phases of Marketing3 Phases of Marketing Market Expansion Market Validation Expansion Market Discovery
  • Google = $50k of Market ResearchGoogle $50k of Market Research
  • The Rabbit HoleThe Rabbit Hole
  • Market Volume and ValueMarket Volume and Value
  • Google AdWords For DummiesGoogle AdWords For Dummies #2 M#2. Message Twitter Comments: #adwordswebinar
  • What does this market want?What does this market want? ●Keywords are unscratched itches ●Keywords are unanswered questions
  • Define Your BullseyeDefine Your Bullseye
  • Google AdWords For DummiesGoogle AdWords For Dummies #3 Biddi St t i#3. Bidding Strategies Twitter Comments: #adwordswebinar
  • Ways to improve your bid resultsWays to improve your bid results ●“Tuition”● Tuition ● Time vs. money Slower less popular keyword● Slower, less popular keyword ● Local campaigns L i i● Lower position
  • Google AdWords For DummiesGoogle AdWords For Dummies #4 I L di P#4. Improve Landing Pages Twitter Comments: #adwordswebinar
  • AIDAAIDA
  • Google AdWords For DummiesGoogle AdWords For Dummies #5 T k R lt#5. Track Results Twitter Comments: #adwordswebinar
  • Track Results for Higher ROITrack Results for Higher ROI Split Testing Ads●Split Testing Ads ●Split Testing Landing Pages A d Biddi R l●Automated Bidding Rules ●(Advanced) Dimensions Tab
  • Google AdWords For DummiesGoogle AdWords For Dummies FREE BOOKFREE BOOK And the winner is….. Twitter Comments: #adwordswebinar
  • Recorded VersionRecorded Version Get the recorded version next week: www.onpath.com/webinarlibraryp y Next EventNext Event October 16, 2013
  • Questions / Comments?Questions / Comments? Control Panel Twitter Comments: #adwordswebinar
  • Contact Information www onpath comContact Information www.onpath.com Darryl Praill OnPath Business Solutions Twitter: @ohpinion8ted Email: Darryl.Praill@OnPath.com OnPath.com Howie Jacobson AdWords for DummiesAdWords for Dummies Twitter: @askhowie Email: Howie@askhowie.com AskHowie.com Twitter Comments: #adwordswebinar s o e co