Darryl Praill

Martha Healey

Andy Church
Introductions and Logistics

Twitter Comments: #fightspam
Today s
Today’s Agenda
Introductions
Discussion
p
1. How to be compliant with CASL
2. The penalties and enforcement for vi...
Darryl Praill, OnPath
Darryl Praill
Host / OnPath Business Solutions
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.co...
Martha Healey, Norton Rose Fulbright Canada LLP
Martha Healey
Partner, Norton Rose Fulbright Canada LLP
Twitter: @Martha_H...
Andy Church, OnPath
Andy Church
VP Marketing and CRM Practice
Management,
Management OnPath
Twitter: @OnPath
@
Email: Andy...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
DISCLAIMER
Norton Rose Fulbright LLP, Norton Rose Fulbright Australi...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
BEWARE OF INACCURATE INFORMATION

“Starting July 1, 2014 ANY prospec...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam

How to be compliant
p
with CASL

Twitter Comments: #fightspam
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam

The penalties and
enforcement for
f
tf
violations

Twitter Comments...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam

How to manage
different opt-out and
diff
t t t d
do-not-call lists
...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam

The difference
between “i li d”
b t
“implied”
versus “explicit”
con...
Canada’s New Anti-Spam Legislation
Canada s
Anti Spam

How to best
p
p
capture, update
and nurture new
prospect and
custom...
How to best capture, update and nurture new
prospect and customer records

Take a structured
approach to information
manag...
How to best capture, update and nurture new
prospect and customer records

Do you have these
processes in place?

Twitter ...
Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
Premised Based
Warehousing

SaaS Based

Twitter Comments: #fightspam
Recorded Version

Get the recorded version next week:
p
y
www.onpath.com/webinarlibrary
Next Event

March 2014
Questions / Comments?
Control Panel

Twitter Comments: #fightspam
Contact Information

www.onpath.com
www onpath com

Martha Healey
Norton Rose Fulbright Canada LLP
Twitter: @Martha_Healey...
Canada's New Anti-Spam Law - Webinar
Canada's New Anti-Spam Law - Webinar
Canada's New Anti-Spam Law - Webinar
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Canada's New Anti-Spam Law - Webinar

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Watch the recording here: http://bit.ly/1fwtW0H

Canada's Anti-Spam Legislation (CASL) will come into force on July 1, 2014. The new law will generally prohibit the sending of commercial electronic messages without the recipient's consent (permission), including messages to email addresses, social networking accounts and text messages sent to a cell phone. Fines for violations can be as high as $10,000,000.

Join us for 29 minutes as Martha Healey (Partner, Norton Rose Fulbright Canada LLP) and Andy Church (VP Marketing and CRM Practice Management, OnPath) discuss how to be compliant and the best practices for managing prospect and customer data. You’ll learn:

• How to be compliant with CASL.
• The penalties and enforcement for violations.
• How to manage different opt-out and do-not-call lists.
• The difference between implied versus explicit consent.
• How to best capture, update and nurture new prospects and customer records.

Unsolicited commercial electronic messages "spam" represents over 80% of all email traffic. It’s an economic drain on businesses and negatively impacts personal productivity. CASL was tabled as Bill C-28 on May 25, 2010 and was granted Royal Assent on December 15, 2010. The legislation is intended to deter spam and other damaging and deceptive electronic threats such as identity theft, phishing and spyware from occurring in Canada. With the passage of CASL, Canada will become a leader in anti-spam legislation.

Watch the recording here: http://bit.ly/1fwtW0H

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Canada's New Anti-Spam Law - Webinar

  1. 1. Darryl Praill Martha Healey Andy Church
  2. 2. Introductions and Logistics Twitter Comments: #fightspam
  3. 3. Today s Today’s Agenda Introductions Discussion p 1. How to be compliant with CASL 2. The penalties and enforcement for violations 3. How to manage different opt-out and do-not-call lists 4. 4 The difference between implied versus explicit consent 5. How to best capture, update and nurture new prospect and customer records Q&A Twitter Comments: #fightspam
  4. 4. Darryl Praill, OnPath Darryl Praill Host / OnPath Business Solutions Twitter: @ohpinion8ted Email: darryl.praill@onpath.com Website: www.OnPath.com
  5. 5. Martha Healey, Norton Rose Fulbright Canada LLP Martha Healey Partner, Norton Rose Fulbright Canada LLP Twitter: @Martha_Healey Email: Martha.Healey@nortonrosefulbright.com Website: www.nortonrosefulbright.com
  6. 6. Andy Church, OnPath Andy Church VP Marketing and CRM Practice Management, Management OnPath Twitter: @OnPath @ Email: Andy.Church@onpath.com Website: www.OnPath.com
  7. 7. Canada s Canada’s New Anti-Spam Legislation Anti Spam DISCLAIMER Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa (incorporated as Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of which is a separate legal entity, are members (“the Norton Rose Fulbright members”) of Norton Rose Fulbright Verein, a Swiss Verein. Norton Rose Fulbright Verein helps coordinate the activities of the Norton Rose Fulbright members b t d b but does not it lf provide l t itself id legal services t clients. l i to li t References to “Norton Rose Fulbright”, “the law firm”, and “legal practice” are to one or more of the Norton Rose Fulbright members or to one of their respective affiliates (together “Norton Rose Fulbright entity/entities”). No individual who is a member, partner, shareholder, director, employee or consultant of, in or to any Norton Rose Fulbright entity (whether or not such individual is described as a “partner”) accepts or assumes responsibility, or has any liability, to any person in respect of this communication. An reference to a partner or ass mes responsibilit an liabilit an comm nication Any director is to a member, employee or consultant with equivalent standing and qualifications of the relevant Norton Rose Fulbright entity. The purpose of this communication is to provide information as to developments in the law. It does not contain a full analysis of the law nor does it constitute an opinion of any Norton Rose Fulbright entity on the points of law discussed. You must take specific legal advice on any particular matter which concerns you If you require any advice or further information please speak to your usual contact at Norton Rose Fulbright you. information, Fulbright. Twitter Comments: #fightspam
  8. 8. Canada s Canada’s New Anti-Spam Legislation Anti Spam BEWARE OF INACCURATE INFORMATION “Starting July 1, 2014 ANY prospect receiving email Starting from you should have given you permission (opt-in) to your database in the last 24 months and Opt-in Opt in status should be verified once every 24 months.” Twitter Comments: #fightspam
  9. 9. Canada s Canada’s New Anti-Spam Legislation Anti Spam How to be compliant p with CASL Twitter Comments: #fightspam
  10. 10. Canada s Canada’s New Anti-Spam Legislation Anti Spam The penalties and enforcement for f tf violations Twitter Comments: #fightspam
  11. 11. Canada s Canada’s New Anti-Spam Legislation Anti Spam How to manage different opt-out and diff t t t d do-not-call lists Twitter Comments: #fightspam
  12. 12. Canada s Canada’s New Anti-Spam Legislation Anti Spam The difference between “i li d” b t “implied” versus “explicit” consent Twitter Comments: #fightspam
  13. 13. Canada’s New Anti-Spam Legislation Canada s Anti Spam How to best p p capture, update and nurture new prospect and customer records Twitter Comments: #fightspam
  14. 14. How to best capture, update and nurture new prospect and customer records Take a structured approach to information management Inbound Marketing Outbound M k ti O tb d Marketing Social Properties Transactional Data Support Data Twitter Comments: #fightspam
  15. 15. How to best capture, update and nurture new prospect and customer records Do you have these processes in place? Twitter Comments: #fightspam
  16. 16. Canada s Canada’s New Anti-Spam Legislation Anti Spam Premised Based Warehousing SaaS Based Twitter Comments: #fightspam
  17. 17. Recorded Version Get the recorded version next week: p y www.onpath.com/webinarlibrary Next Event March 2014
  18. 18. Questions / Comments? Control Panel Twitter Comments: #fightspam
  19. 19. Contact Information www.onpath.com www onpath com Martha Healey Norton Rose Fulbright Canada LLP Twitter: @Martha_Healey Email: Martha.Healey@nortonrosefulbright.com Website: www.nortonrosefulbright.com www nortonrosefulbright com Andy Church OnPath Twitter: @OnPath Email: Andy.Church@onpath.com Website: www.OnPath.com Twitter Comments: #fightspam

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