Design

You Don’t know Design J ac k

What’s the ﬁrst thing people usually do?

Designer Idea Mockup

Programmer Idea Code

SF entrepreneur Idea Pitch to investors

SMart entrepreneur Idea Customer Validation

Let’s say you did the right thing and conﬁrmed there is a market for your idea

Most Common Pattern I see in companies Success Start

Success by Chance (when it happens)

Visual Design

Interaction Design Visual Design

Information Design Interaction Design Visual Design

Choice Design Information Design Interaction Design Visual Design

Engagement Design Choice Design Information Design Interaction Design Visual Design

Thinking Design Engagement Design Choice Design Information Design Interaction Design Visual Design

Experience Design Thinking Design Engagement Design Choice Design Information Design Interaction Design Visual Design

Emotional Design Experience Design Thinking Design Engagement Design Choice Design Information Design Interaction Design Visual Design

Culture Design Emotional Design Experience Design Thinking Design Engagement Design Choice Design Information Design Interaction Design Visual Design

Start Finish Line

Who Gets Culture? Apple

As rubyist we’re familiar with Culture

Testing Clean Beautiful Code Entrepreneurship

Does it apply only to products?

Chad Fowler’s “Passionate Programmers” is really about designing your career

Designing the experience & culture of your workplace Hashrocket Pivotal 37 Signals

Designing relationships

What kind of <blank> do you want to be?

What kind of friend do you want to be?

What kind of husband do you want to be?

What kind of father do you want to be?

What kind of culture do you want to foster at home?

What kind of culture do you want to foster at work?

What kind of culture do you want to foster in your life?

Say NO to life by chance

Design every aspect of your life

Thanks Diego Scataglini @_sc leanstartup behavior / economics customer development

by Diego Scataglini on Nov 13, 2010